Marketing Your Therapy Services with Podcasting
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[00:00:10] James Marland: Hello and welcome to the Scaling Therapy Practice. This is the show where we ask you to take intentional steps towards, no, this is the show where we ask you to take intentional steps towards sustainable growth. Uh, uh, uh, this is the show where we ask you to take intentional steps towards sustainable growth.
[00:00:31] James Marland: If I say
[00:00:31] James Marland: it three times.
[00:00:33] James Marland: Maybe it'll, maybe one of them will be there. Uh, this week we are joined by Steve Biso and Lisa Mustard. Uh, and our topic of the week is we're gonna talk about marketing your therapy services with podcasting.
[00:00:48] Lisa Mustard: Mm-Hmm.
[00:00:49] James Marland: Uh, so, uh, the first part we're gonna talk about, uh, a tool tip or tech of the week. And Lisa has something that she's brought, brought to our group's attention, um, called Hello Audio that she's gonna share with our group.
[00:01:03] Lisa Mustard: Well, thanks for having me back on the show, James, first of all, and hey Steve, hope you're doing well and good to be here. So I am loving this. It's called Hello Audio. It's a private podcasting feed. They also have an option for a public podcast feed, so . You can do, you can have both. And with them, I discovered them, I don't know, a couple months back when I was looking for a, a way to take a lead magnet off a video.
[00:01:27] Lisa Mustard: I didn't want to create content that my listeners would have to watch on a video or download it to their computer and sit at their computer any longer than we already do as therapists, right? And so I love audio. Obviously I have a podcast on the go. Uh, continuing education is my favorite thing in the world, and when I came across Hello Audio, that you could create content and upload it into this feed and then people had to sign up for it to get the content, I was really intrigued by it.
[00:01:56] Lisa Mustard: And the cool thing is you can actually do a seven day free trial. If you guys wanna check it out, we'll put links in the show notes, but go over there, check out Hello Audio, and um, see what you can do with it. And it's great for a number of things, so I like it because it can fulfill any marketing. . Uh, what am I trying to say?
[00:02:14] Lisa Mustard: Mark. Nah, let me take that back. It can, it is a great lead magnet. So it's good marketing, it's good brand awareness, it's good know, like, and trust factor. It's good value adding and for people to get the Hello Audio, they have to give you their email so you're collecting emails and hopefully whatever you're providing on the other side is worth their time and they're learning something from you.
[00:02:33] Lisa Mustard: So you can also use it as a way to fulfill any type of course instruction that you have. So let's say you're a therapist out there and you have this idea that you're like, everybody wants to create a course right now. And I get it. Like it's a great quote unquote passive income, and we can debate that all day long.
[00:02:49] Lisa Mustard: Is it really because it's not passive? Uh, yeah. To get it started, but I see so many therapists in, in these gazillion Facebook groups that I'm in asking, how do you create a course? How much money are you making? What's the deal with courses? And then how do you market it? So I was like, okay, well what I'm gonna do is I'm gonna create that information, but I'm gonna put it behind a, uh, you know, oh, oh a, um, what am I trying to say?
[00:03:14] Lisa Mustard: A contact form? Yeah, like a signup form.
[00:03:16] James Marland: Oh, A contact
[00:03:17] Lisa Mustard: form. So anyway, I just think that people are tired of watching video. They're tired of sitting at their computers. If you think about this, like if you can get out of the shower and record your content and not have to create a video, but yet still give your students, or still give your audience what it is that they.
[00:03:32] Lisa Mustard: Want or need. And I don't have to put on makeup, I don't have to do my hair. I am all about it. Like when I, when I record my private episodes, it's just raw. It's like, Hey guys, I'm back. This is the private podcast feed. I call it my secret podcast. Um, and I go into a little bit more depth, a little bit more behind the scenes, a little bit more.
[00:03:50] Lisa Mustard: Of like, it's real and it's not edited. I just record and then when I'm done, I upload it. I think that private podcasting is such an awesome way for lead generation and then to fulfill any type of course or instruction that you are, um, wanting to give, instead of doing the videos and then having your, you know, to edit the videos.
[00:04:08] Lisa Mustard: You can just do the private podcast feed. What I love about it too is that . You can just, uh, you can upload a video into it and it'll strip the audio so you don't have to worry about converting anything. It's really, really tech friendly. I always say if I can figure it out, anybody can figure it out. Um, I just love it.
[00:04:27] Lisa Mustard: I, I think Steve actually is on my, are you subscribed
[00:04:31] Steve Bisson: I absolutely subscribe? to it and it's great.
[00:04:33] Steve Bisson: content. And what I would say also with that, it also feels like it's very personal from Lisa to me. And that's the other part that's really helpful for those who would use it as a lead magnet or a paid whatever they decide. But I think it's really good for that because I really feel I.
[00:04:49] Steve Bisson: Much more. I'm always in touch with your podcast. We've listened to each other for a while, but that one even feels more like it's a, like I'm in a private conversation with Lisa, so.
[00:05:00] Lisa Mustard: Yeah. Well thanks. And I do wanna give some ideas for how you can use it, because I think we hear it and we get like really excited. But let's say you're a therapist in private practice and you wanna do something different, like you wanna create guided meditations, you can record your guided meditations, right?
[00:05:15] Lisa Mustard: You could have five of them and you could put it on Hello Audio and there's a, a paywall, so then people can . You can then sell your, you know, your guided meditations. I just think that's a genius way to do it. I think as a coach you can also maybe record your SES sessions with your client and then you as a gift you can say, Hey, I'm gonna upload them to your own private podcast feed so you can listen to them.
[00:05:37] Lisa Mustard: Again, there's just so many things that you can do with private podcasting that, um, . That's not video , but you're still giving them, you know, 'cause you can also put links in the show notes. You can, you know, you can put a bunch of stuff information into the show notes still. You can even give a transcript of the episode if you want.
[00:05:56] Lisa Mustard: So there's, I just, I'm in love with it. I think it's the future. Um, I think everybody, you know, you know me, I think everybody should have a podcast if you have, if you sell something or have services or, um, courses. So, yeah, that's my, that's my favorite thing right now.
[00:06:10] James Marland: Yeah, it sounds like it reduces some of the barriers that would trip
[00:06:14] James Marland: people up for creating content. Like with, with video, you have your lights, do you have slides? What's your camera? Uh. I don't necessarily wear makeup, but did
[00:06:27] James Marland: I shave, you know, did I shave? How's my hair? What am I wearing? Uh, all those things that would be like, oh, I, I, I don't wanna do it.
[00:06:37] James Marland: And it takes time, like when you're recording video, those things, those little things, even the room you're in, what's behind you? There's just so many barriers for creating good, good video. So, uh, a program that does the audio and it can even take your video and strip out, strip out the, the video and just give you the audio
[00:06:57] James Marland: file. That's, that's pretty awesome. Um, you said it's user
[00:07:01] James Marland: friendly, like, uh, like if I, if I had a video and I knew what I wanted, how, how long do you think it would take me to get something set up? A day, an hour?
[00:07:09] Lisa Mustard: Um, I mean, I think you could probably be figuring it out in an hour because you can just upload the video, um, into, I'm, I'm pretty sure because I've done this, like I, I haven't, I didn't have an audio. I had a video and I, I uploaded it and it, it pulled the audio and I think I was, it was actually, um, a Facebook live that I, I had done a while back and I saved it to my computer and then I uploaded it.
[00:07:31] Lisa Mustard: It, and then I just, it just played it into my feed, you know? And another thing too, another way you can use it, let's say, you know, a therapist out there, you have a newsletter and you know, you're, you would like to actually record your newsletter instead of sending out, out as an email. So you could, like, if you do a weekly or a monthly, you can just, you know, this is what's going on in the practice.
[00:07:54] Lisa Mustard: I mean, whatever you have going on, you so people hear your voice. And it's just such a wonderful know, like, and trust factor. And I get excited. 'cause when I get a new, like a notification that some of the private podcasts that I'm, um, subscribed to, I get a, like, I get an email saying, Hey, there's a new episode.
[00:08:10] Lisa Mustard: And then it'll show up in my notifications on my Apple podcast that there's a new episode. So I think that's, I just think it's cool and it can live forever, you know? And there's different ways you can have it. Like, you can have a drip, you can have it released on a date. You can have it all come out at one time.
[00:08:23] Lisa Mustard: There's just a lot you can do with it. It's pretty cool.
[00:08:26] James Marland: right. Like, if you, let's say you record, you know, 52 meditations, you could drip it out one a week, you know, when they sign up, you get a year's worth of meditation.
[00:08:36] James Marland: One a week,
[00:08:37] Lisa Mustard: Yep.
[00:08:38] James Marland: out. Uh, I like, I like it for the, um, the lead magnet generation. Like, if you want this, you know, this teaching, this topic, me your email, I'll
[00:08:48] James Marland: give you the topic. It sounds great. How can I ask how expensive it is right now?
[00:08:53] Lisa Mustard: Um, let's see.
[00:08:55] James Marland: is it like a monthly service?
[00:08:57] James Marland: A
[00:08:57] Lisa Mustard: No.
[00:08:57] James Marland: probably monthly and
[00:08:58] Lisa Mustard: you can pay monthly or you can pay yearly. And let's see, what is it right now? I wanna say for one, you save 20% when you pay annually or so. The most popular is you get three private feeds and one public fee. That's $39 a month. Um,
[00:09:17] James Marland: Okay.
[00:09:18] Lisa Mustard: or no, I'm sorry. You can get one. Okay. So 14. $14 a month, you can get one private feed and one public feed.
[00:09:25] Lisa Mustard: So they, but right now I know it's Black Friday, but the time that this ends or this comes out, it won't be Black Friday. They have some pretty cool Black Friday. I think it's like 50% off the powerhouse plan. So I've actually thought about buying that because I. I think that, like, I think about, okay, well if I'm gonna be coaching people, it'd be really great to give them their own feed.
[00:09:45] Lisa Mustard: And I say like, let's say I'm working with Steve on something, I could call it like Steve's personal podcast, and it's all the recordings of our, you know, interactions or, you know, our, um, our Zoom calls or whatever. So, or you know, I mean, you could then, like, you could create, I could create guided meditations if I wanted.
[00:10:02] Lisa Mustard: Just start throwing 'em out there and see if I could sell 'em or. I don't know. I mean, there's so many things you could do. If you have blogs that you write, you could just read your blogs and have that as a, a feed, but there's different, there's different levels, so, oh,
[00:10:16] James Marland: I like, uh, just, it made me think of how Mike Malowitz does his books. I always buy them audio
[00:10:22] James Marland: like the audible and, uh, he will read his book and then he'll throw in this amazing aside or update. And it, it just makes it feel that
[00:10:32] James Marland: much more personable and special as he like, Hey guys, I wanted, don't you to know this extra
[00:10:36] James Marland: thing? Um, you could do that with the
[00:10:38] James Marland: blogs. All right, so that was, uh.
[00:10:40] Lisa Mustard: Like if you wrote a book, you could do that.
[00:10:42] James Marland: Yeah, that was
[00:10:44] James Marland: Hello Audio. Um, and we'll have the affiliate, the links in the, um, the show notes. So let's get into our, our main topic, uh, marketing your services through podcasting, whether it's, uh, uh, mental health service or your coaching or consulting services. Uh, all three of us here are podcasters, so I think, um. One of the, one of the first questions I wanna ask is, you know, what made you wanna get into podcasting and how did you get started? So, Steve will ask you first, like, what made you wanna get into podcasting and
[00:11:16] Steve Bisson: before we go on just the trick of the week, some of us don't have to worry about our hair on video. Just for the record, I just, that's very discriminatory.
[00:11:26] Steve Bisson: I'm very concerned. Uh, but all joking aside, uh, I just thought I'd put that one in there when people are like, oh yeah, I gotta be a worry about your hair.
[00:11:36] James Marland: you're naturally
[00:11:36] Steve Bisson: of us don't. Um, we really, you know, it, it was interesting to hear about, um, make, making a book on a private podcast because I started off with a book that I wrote in 2020.
[00:11:51] James Marland: Mm-Hmm.
[00:11:52] Steve Bisson: people who read my book were like, I got it at least four or five times. This is a podcast. This is a great podcast. You can talk about these subjects you've seen, you know, you, you know, talk about this, talk about that. So, um,
[00:12:05] Steve Bisson: after debating it for many months and, uh, deciding to take my time, and again, I, Lisa was probably sick of me, me saying this, but I called her. She was one of the, she gave me the best advice. She was so supportive. She's amazing at what she does,
[00:12:24] Steve Bisson: and, you know, really inspired
[00:12:25] Steve Bisson: me, so
[00:12:25] Steve Bisson: um, I, I, I always, you know, I mean,
[00:12:28] Steve Bisson: what I say, and say what I mean. So
[00:12:30] Steve Bisson: again, thank you, Lisa. I think I've
[00:12:32] Steve Bisson: said that to you.
[00:12:32] Steve Bisson: too many times
[00:12:32] Steve Bisson: now. I'm hopefully not too sweet and you feel like you're getting too, uh, Your esophagus is getting irritated or something. Uh, but at the end of the day, um, this is how I started and I checked with Lisa. I checked with a couple more people and really what, for me, when I got into podcasting, it was really about like just following up the book, trying to promote the book at the same time. And, um, it's really evolved since then,
[00:13:00] Steve Bisson: uh, to a point where, you know, sometimes You gotta think about how you evolve things. But really that's how I started. I mean, I'm gonna try to stick to the question and the question was how did I start? And there's my answer
[00:13:12] Lisa Mustard: oh, well thanks for you warm my heart, Steve. Thank you
[00:13:18] Steve Bisson: all in the day's work
[00:13:20] James Marland: Well, and I,
[00:13:22] Lisa Mustard: Yeah, whenever I need a pick me up, I just text Steve
[00:13:25] Steve Bisson: that I appreciate too. Thank you.
[00:13:28] Lisa Mustard: Um, so I started in, let's see, I got the idea to start in like 2017. I can't even remember how long it's been, but, so I was at a conference. I know I've told you all this story before, but if you haven't heard it, I'll make it super short. I was at a conference in Charleston. I was sitting in a chair for eight hours in this beautiful, beautiful setting downtown Charleston.
[00:13:49] Lisa Mustard: And all I could think of was, wouldn't it be cool if I could take these speakers and put in on my earbuds and walk around the battery or walk down King Street, you know, and just take in the beauty and also get my CEUs. And I was like, Hey, that's a really good idea. I wonder if anybody's doing that.
[00:14:05] Lisa Mustard: Nobody was doing it. I emailed Pessie and I said, Hey, I have this idea. Would y'all be interested? And they didn't write me back. And I thought, all right, well then I'll just have to solve my own problem. And so I just got really curious about what it would take to create continuing education over podcasting.
[00:14:20] Lisa Mustard: I actually had a friend who is a speech therapist locally. Um . Had me on her podcast. Oh gosh, it's so long ago now. But, and she was telling me how they were creating continuing education and I thought, wow, if you guys can do it, then I bet, I bet I can do it too. So then I just kind of went for it, started looking for, um, you know, local therapists who were experts in, in authority in their, their topics and in their niche.
[00:14:45] Lisa Mustard: And I just started to create POD courses. And then I was like, I love podcasting, so I'm gonna do one every week and I'll talk about something different in the world of talk therapy. And that was, gosh, I wanna say I started in 2018. I can't remember y'all. I think it was 2019 is when I started the show.
[00:15:01] Lisa Mustard: And so here I am. And it's, you know, I think I just released 186 episodes. I've had other podcasts. I, I, I started one called Midlife Magic, but, um, . If anybody can relate to having shiny object syndrome, I was told by, you know, business mentors and friends, like, hey, you really need to just pick one thing and focus on that.
[00:15:21] Lisa Mustard: And so I have to say no to a lot of things now, probably gonna have to start saying no to even more things just because of the way I wanna, um, you know, the future for 20 for next year. I have goals I wanna reach, I have things I wanna do, and a lot of them are, um, . You know, coming to me as I keep going, but I love podcasting.
[00:15:39] Lisa Mustard: Connected with Gordon. He started this like craft network and I was like, yeah, I would love to love to join, uh, your, your network and yeah, it's just been here I am. So I don't know. Yeah.
[00:15:52] James Marland: Well, you had an idea and you just
[00:15:54] James Marland: kept following, following it. Um, my, my idea why, why I started is that I was talking with, uh, Dr. David Hall from Psych Maven. I. We were talking about online education and then that got started into, you know, growing your business and scaling your business. And said, Hey, do you wanna, I don't know if it was he or one of us said, let's do a podcast. And so we, we, he was the co-host and we had guests. And for me it's more of a, a, learning, like I wanted to learn more about the business. I wanted to network with people. I wanted to, I. Discover what were some tips and tricks, but also what were best practices and what were other people doing. And, um, this, this, season on marketing, you know, I had questions on marketing.
[00:16:46] James Marland: What's the best way to marketing? So what am I gonna do? I'm gonna do 12 episodes on marketing and learn from the best and get some people in here and what they're doing and, and just talk about stories like. Not everyone here is an expert on every subject, but we, you know, Steve and Lisa have tried more things than I have. And so every week they talk and give their experience on, uh, marketing and SEO and blogging and whatever, you know, podcasting, whatever else, whatever the subject is there. And I get to learn and glean from that. And I think it also is very Relatable to the people who are listening to the show. Like, well, they're not, they're not experts necessarily either, but they need support from people who have gone a little bit further down the road. And, um, and I then I get to make these little handouts for people, which is one of the things I like to do. For some reason. I have, like I have a myriad of handouts on all sorts of things. And so, uh, listening to the episode and then. Creating some extra, you know, downloadable content for that is something that really just keeps me excited.
[00:17:55] James Marland: So how did I get started? It was with conversations and, uh, and, uh, what, uh, so that, that's how I got started. Um. And we, I think we're all, yeah, we're all part of Gordon's network. I think networking, I mean, what does networking mean to you? I, I think it's kept me energized and, um, when some things are hard, listening to other people and asking questions has made it easier. So what, what's your been, what's, ugh, what has your experience been with the networking and joining together in the Cy Craft network?
[00:18:32] Steve Bisson: Well, we wouldn't be here, right? If it wasn't for that networking. Let's,
[00:18:36] Steve Bisson: Let's start off with the obvious.
[00:18:38] Lisa Mustard: start off
[00:18:39] Steve Bisson: um, you know, from
[00:18:41] Lisa Mustard: Well, wait, I think you joined because we, you and I were talking, right? Like did I, did I tell you about, okay, so I told you about the side craft network 'cause we were already talking,
[00:18:49] Lisa Mustard: so that's one way like coming into the network. Okay. So I just wanna put that out there.
[00:18:54] Steve Bisson: Right. I think that
[00:18:56] Steve Bisson: networking is, uh,
[00:18:57] Steve Bisson: is complex though, right?
[00:18:58] Lisa Mustard: is complex. I mean, I, I don't know. . How so? How's it, I don't know. I don't think it's complex. How do you think it's complex?
[00:19:07] James Marland: Well, you're, you're Lisa. Well, you said you're, are you an introvert or an extrovert? You feel like
[00:19:14] James Marland: an extrovert when
[00:19:15] Lisa Mustard: Well, I have to force myself to be extroverted at things like this because I know that's the way to do this is to, you have to network. Right? And I know I have to push myself to do the things that I don't like to do. And one of them is I don't like to always talk to people and be networking , but I, it's not hard to me.
[00:19:30] Lisa Mustard: It's just something I have to make myself Do you know? And with the right people, like you have to find the right network. But if you are networking with people, you'll get there like one thing leads to another and the next thing you know, you know, you're interviewing somebody that you're like, man, I never thought I'd be interviewing this person.
[00:19:48] Lisa Mustard: know?
[00:19:50] Lisa Mustard: Um, like I went to a training on Friday and a friend of mine was there, actually a couple of friend of mine, friends of mine were there and, um. I, I introduced myself to the people who were running the, the, the training. And the next thing I know, I was asking one of the ladies if she wants to come on my podcast.
[00:20:09] Lisa Mustard: 'cause her niche was really cool and I thought she could add a lot of value to my audience. And she's like, oh my gosh, I'd love to be on a podcast. And then that led to another woman there. I know who I've, who I would like to come on the show. So, you know, people, um. I think it's just, just talking. And then people say, well, where do you, where do you work?
[00:20:24] Lisa Mustard: Or what do you do? Do you have a private practice? And I said, no, I don't, but I have a podcast. And you just, you're just sharing what it is that you do. And asking questions about them of course is really important. Um, but I don't feel like it's hard. I don't know. I wanna hear Steve. I wanna hear Steve say more about why it's hard or who said it was hard.
[00:20:43] Lisa Mustard: James who said it was hard. Talk more about that.
[00:20:45] James Marland: I think it was, I think it
[00:20:46] Steve Bisson: And for me, when I put up my hand for those who are just listening to audio, just realize that, um, and, and I, I guess that for me it's that I I am an introvert and most people don't believe me, but I'm truly am an introvert. I, I can put on a show right now and I'll be fine, but once I'm done with this, like I literally have like 10 to 20 minutes where I'm garbage and I need to that re like recycling, so to speak.
[00:21:13] Steve Bisson: And I wanna be on, like, I never wanna do this podcast or my podcast or Lisa's podcast or whoever's podcast, half-assed. And I know you might edit that out. and That's fine.
[00:21:23] Steve Bisson: but I.
[00:21:24] Lisa Mustard: fine.
[00:21:24] Steve Bisson: At the end of the day,
[00:21:26] Steve Bisson: for me, what I find hard is that if I go on Gordon's podcast, I wanna present the best of Steve. And there's
[00:21:34] Steve Bisson: sometimes Steve was only like 30% I. That's just how it is because of maybe my social battery. I have kids, I coach soccer, I have my clients, you know, like my battery sometimes is drained. So what I find particularly hard in the networking stance is that if, uh, Daniel ever invited me to his
[00:21:51] Steve Bisson: podcast, Daniel
[00:21:52] Steve Bisson: this is an invitation to invite me. Um. At the end of the day, like,
[00:21:57] Steve Bisson: I wanna be able to be
[00:21:58] Steve Bisson: the best for Daniel. But when I have, you know, I know we've worked on this weekly for a while, then I have my own podcast, and then I have a life, and then I have a client, and then something happens in my life. I'm going for surgery in a couple of
[00:22:10] Steve Bisson: weeks.
[00:22:10] Lisa Mustard: surgery,
[00:22:11] Steve Bisson: It just gets overwhelming. So I
[00:22:13] Steve Bisson: don't wanna do a half bad job for Daniel or anybody else down on the site graph there, or any podcast. So for me, the networking is like,
[00:22:21] Steve Bisson: It's
[00:22:22] Steve Bisson: gotta fit into a very specific schedule,
[00:22:24] Lisa Mustard: very
[00:22:24] Lisa Mustard: specific
[00:22:25] Steve Bisson: and that's the hard part because to promote
[00:22:27] Steve Bisson: um,
[00:22:28] Steve Bisson: here.
[00:22:29] Lisa Mustard: here.
[00:22:30] Steve Bisson: know, I need to promote my podcast and when I'm on my podcast, I gotta talk about here and the Psych Craft Network. And truthfully, Gordon has created something great. I appreciate how Lisa did invite me, and I wanna make sure that everyone clearly hears me. Gordon is the man and he is amazing. I. And I wish he was here today, and I know he has other obligations and things going on in his
[00:22:50] Steve Bisson: life.
[00:22:51] Steve Bisson: But I wanna mention that very clearly because as much as I love, I I love podcasting.
[00:22:56] Steve Bisson: It's made my love of podcasting. even more because
[00:23:00] Steve Bisson: I like hearing about
[00:23:02] Steve Bisson: we'll call Jane Doe or John doe's
[00:23:05] Steve Bisson: struggles with the podcast,
[00:23:06] Steve Bisson: or how do they do.
[00:23:08] Steve Bisson: blankety blank on the podcast. I wanna keep it general just 'cause I don't wanna put anyone on the, on the spot here. But point being is that the hard part for me is that
[00:23:15] Steve Bisson: there are little intri intrinsic things about networking
[00:23:18] Steve Bisson: that can
[00:23:19] Steve Bisson: be difficult because to confront my difficulties of putting on a commercial
[00:23:24] Steve Bisson: or even being so proud,
[00:23:25] Steve Bisson: of being a side craft network, but 99% of the time forgetting to go get that commercial to put on my podcast and I feel like I cheated someone out. That's what I mean
[00:23:34] Steve Bisson: about the networking being a little more complex on, on face value. Oh, let's talk to James. Let's talk to Elisa. Okay. That's not hard. but the back end can be very difficult. So that's what I, that's what I meant by that, Lisa.
[00:23:47] Lisa Mustard: I gotcha.
[00:23:49] James Marland: Uh, yeah, all the administrative stuff on the, the network. I think the network has opened, uh. We're, we're talking about podcasting and, and marketing your services, but, uh, networking has, has opened some doors. And also people might not know the Scaling Therapy Practice podcast, but they've probably heard of Gordon and they've heard Gordon runs the S Craft Network. And if I'm part of the Cy Craft Network, there's all this, this like. Oh, I trust, I trust Gordon. I know he's in the side craft network. James is more, is a little more trustworthy and I would wanna, you know, be on a show. Um, and, and the networking has really opened up. Uh, I know. Where do you get
[00:24:34] James Marland: guests for your show? Well, the network is this great source of. Of experts in their field, in their area where you can get some amazing guests, uh, for the show. Um, so, uh, we've, we've talked about why do you do it? How did you get started? Um, let's, let's move to, uh, uh, the, the. Well, I just said, who, who do you get to get to be a guest? And like, what, where do you get find your content? Like if somebody was, if somebody was going to start a podcast, one of those, those are kind of the two big things, you know, who do you have on your podcast if you're having a guest show, like the format, and then how do you, how do you come up with content week after week? Because I think that might stop people. So, um, Lisa, what do you think? What, where, where do you find the guests and how do you come
[00:25:32] James Marland: up with content?
[00:25:33] Lisa Mustard: me back it up and say that I think if you wanna start a podcast, you need to be clear on what, what's your intention. Um, I find that there's like. A couple of different things that people want. They wanna, they , they like, they like podcasts and they want, they wanna, um, have their, their voice out there and they wanna give their voice or they wanna be heard.
[00:25:57] Lisa Mustard: Um, they wanna, it's a hobby for them more than it is anything. But podcasting can become, um. It can be expensive depending on how you do it and if you have an editor, 'cause it's either expensive and money, or it can be expensive in your time and
[00:26:11] James Marland: Oh
[00:26:11] Lisa Mustard: So I would be very, you know, if you wanna have a hobby podcast, that's great, but just know that you know what you're walking into.
[00:26:17] Lisa Mustard: But if you, I, I would wanna know like, what's your intention? Do you wanna sell your courses? Do you want to have more clients like ? Because it's really marketing. Podcasting is marketing, it is lead generation. It's fulfillment of courses. So it's, it's really marketing, um, what it is that you, that you do. So for me, in the beginning it was marketing my pod courses.
[00:26:38] Lisa Mustard: Like, Hey, if you like this conversation, you know, be sure to listen to where I interviewed so and so-and-So we talk about, uh, eating disorder, treatment and recovery. And you can, you know, so I was promoting my, my pod courses, . Every time I have, have an episode come out. So you, uh, you need to think about what your intention is before you start the podcast.
[00:26:59] Lisa Mustard: So with that being said, if I was gonna, if I was gonna talk to therapists and I had to bring content that therapists wanna hear about and they wanna hear about. Issues. They wanna hear about treatment, they wanna hear about business building. They wanna hear about side things they can do if they're a little bit burnout.
[00:27:17] Lisa Mustard: They wanna hear about burnout, they wanna hear about money issues, like they wanna hear about all the things. And I just came at it from my perspective, like if I wanted to learn about those things, who would I talk to? And so I went looking for those, those guests. And along the way, just had really great opportunity to interview some really neat people.
[00:27:35] Lisa Mustard: And you also have to stay true to . You know, I remember in the beginning I felt like I had all these people that wanted to be on my show, and I felt obligated to have them on because they wanted to be on my show. And I was like, oh, wow, they wanna be on my show, so I have to have 'em. But I now, I'm like, no, I don't have to have everybody on my show because like, let's say somebody wants to talk to me about, you know, addiction treatment.
[00:27:53] Lisa Mustard: Well, if I just had somebody on talking about addiction, if you episodes back like. You know, I wanna kind of, I wanna space it out. So you have to, you have to talk to people that you wanna talk to, not just people who wanna come on your show and give value to your audience. Because remember, you're, you're cultivating a community of listeners that, you know, you want them to stick around and, but you also have things in common with them too, so they will stick around.
[00:28:17] Lisa Mustard: Um, so I don't know if I answered your question. I feel like I kind of talked all the way around it, but, um.
[00:28:23] James Marland: You started with why?
[00:28:24] James Marland: Why are you doing it? Basically.
[00:28:26] Lisa Mustard: if you wanna make money with it, then have a business plan. Do not do this without a business plan. If you wanna do it because you wanna have an expensive hobby. And I say that lovingly, like it's not cheap, but it's fun.
[00:28:37] Lisa Mustard: And if you just wanna have an expensive hobby, then go for it. Um. And sometimes people get started and then they think down the road, okay, well I'm started with it now. How do I monetize that? What do I do now? So then, you know, you, maybe you're working with a, a strategist to kind of help you figure out which, which path you should go.
[00:28:53] Lisa Mustard: But it doesn't happen overnight, and it takes time to build the show. It takes time to build credibility. It takes time to build the downloads and get people to listen. But you gotta be consistent and you gotta just love it. I mean, I don't think I could do it if I didn't love it.
[00:29:07] James Marland: Mm. So Steve, what do you think, how did, um, how do you get guests and what,
[00:29:16] Steve Bisson: I was just gonna brag that I've been on Lisa's show at least twice. She's been on my show twice.
[00:29:21] Steve Bisson: Just wanna brag. Um. But, uh, all joking aside, I think that Lisa hit the nail on the head when she says, what's your goal? When you start the podcast? You need to know what your goal is. And for me, it was to promote the book, but I also wanted to promote that mental health is as important as physical health and talking about it openly that way. And one of the things that, for better or for worse,
[00:29:44] Steve Bisson: I'm, I,
[00:29:45] Steve Bisson: I,
[00:29:46] Steve Bisson: you know, I,
[00:29:46] Steve Bisson: I,
[00:29:46] Steve Bisson: like the big language and
[00:29:48] Steve Bisson: most people use, but for me, I like
[00:29:49] Steve Bisson: the down to earth, like
[00:29:51] Steve Bisson: being straightforward,
[00:29:52] Steve Bisson: and talking about stuff in that way and joking around a little bit because it, you know, therapy can be very serious, but you gotta be able to laugh about it. Um, so for me it was, it's become like, make therapy Accessible to all
[00:30:06] Steve Bisson: by making it what it truly is and getting the guests that are around that. So how do I get content?
[00:30:11] Steve Bisson: Very easy. Like,
[00:30:12] Steve Bisson: um, I had a guest that unfortunately had I had,
[00:30:15] Steve Bisson: to, he canceled on me like three times.
[00:30:17] Steve Bisson: I had to cancel on, him because,
[00:30:19] Steve Bisson: of, you know,
[00:30:20] Steve Bisson: mine's not volleyball. mine is soccer.
[00:30:22] Steve Bisson: Um,
[00:30:22] Lisa Mustard: I'm soccer
[00:30:23] Steve Bisson: and those. Constantly evolving scheduling.
[00:30:27] Steve Bisson: so
[00:30:27] Steve Bisson: I.
[00:30:28] Steve Bisson: am, and one of my, um, it's gonna be an airing in November, but it's, uh, be, I did what, uh, my review of the of the year is, here's the people I enjoyed, here's why I enjoyed it. Here's where I think I'm going next, and this is what I hope you got from that. Um, it's very straightforward, nothing too complicated.
[00:30:44] Steve Bisson: And I talk about those things from the heart. Um, when I get guests, it used to be like, oh my God, Lisa wants to come on my show. I don't have a freaking clue. Okay, sure. Come on in, Lisa. But now, nowadays it's become, you know, I, once you establish, you can change your business plan. 'cause you talk about a business plan, but you can change it nowadays. It's like, and
[00:31:05] Steve Bisson: you know, call me arrogant, call me whatever you want. I'm
[00:31:07] Steve Bisson: fine with it. But you know, like, Hey Lisa, how much of a following do you have?
[00:31:11] Steve Bisson: And if you have a good following, sure, I'll have you on.
[00:31:13] Steve Bisson: But at this point I'm no longer
[00:31:15] Steve Bisson: looking to create, you know, to get every like to I need to get some people who are gonna follow me as much as they'll follow them and vice versa. It's gotta
[00:31:24] Steve Bisson: be a reciprocal type
[00:31:25] Steve Bisson: of relationship. And that came with evolution. I mean, I'm at, on episode probably 1 28 by the time this comes out, 1
[00:31:33] Steve Bisson: 29, I don't really know.
[00:31:35] Steve Bisson: Um,
[00:31:35] Steve Bisson: I. it's an evolution of that point.
[00:31:37] Steve Bisson: of view. And I think that what happens is that not only can you have a business plan. but the Business plan can change. you know, I think
[00:31:43] Steve Bisson: that, um, someone one day recently I, and keeping it as vague as I can, someone was talking about rebranding and how that
[00:31:50] Steve Bisson: goes. I. Um, rebranding has to do with what
[00:31:53] Steve Bisson: your message is gonna be and what you're gonna do. Uh, for me, I don't think that I wanna rebrand finding your Way through Therapy, but I might rebrand the goal
[00:32:01] Steve Bisson: of it where it's more interviews and instead
[00:32:03] Steve Bisson: of being our interviews there'll be 30 minutes. That's not my business plan
[00:32:06] Steve Bisson: necessarily for
[00:32:07] Steve Bisson: those who listen to me regularly. I don't know where I'm going with this, just giving an example. But I
[00:32:12] Steve Bisson: think that rebranding has gotta be very thoughtful, and if you're gonna rebrand, you really gotta go all in on what you're rebranding with. So I think evolution.
[00:32:20] Steve Bisson: of a business plan is all, all fine and good. Um, but for me, content is about who can you bring in and how I can bring you an audience. That's kind of the reciprocity that I look for nowadays. And I really don't wanna talk, like,
[00:32:33] Steve Bisson: you know
[00:32:33] Steve Bisson: um, if you wanna talk about underwater basket weaving, that's great. Uh, that's no, no interest whatsoever to me.
[00:32:41] Steve Bisson: Um, so we're not gonna talk about that. You're an NFL player. He wants to Come on. I'm a huge football fan. Let's go.
[00:32:47] Lisa Mustard: I have
[00:32:48] Lisa Mustard: someone for you.
[00:32:49] Steve Bisson: And I think that that's what I,
[00:32:52] James Marland: The power of networking.
[00:32:54] Steve Bisson: of my guests that I will
[00:32:55] Steve Bisson: not, again, I'll keep it as vague as I can. I'm a huge pro wrestling fan. If you're on video, you can see it in the back. And I love talking to those guys about mental health 'cause they're actually very open about it.
[00:33:06] Steve Bisson: Hockey players and men and um, wrestlers are actually very much open. Or what do we call superstars if we listen to the WWE e. Um. At the end of the day though, I think that what you need to do is you gotta go, like, if I have no interest in what the person's talking about, it's gonna be clear. If they're not bringing me an audience, again, it's gonna be clear. And with evolution you can get there, but maybe at the beginning you do get I don't know about you guys, but I got a lot of solicitation. Hey, I have a, you have a podcast. I want to talk about TMS. I have no interest in TMS. I'm not opposed to TMS. I'm just not, that's not my interest. Um, if it was my six month in broadcasting my podcast, I probably would've taken on that guest.
[00:33:47] Steve Bisson: No questions ask. Nowadays, I'm like, what are you bringing to my audience and what is my, like, vice versa? And if it's not a mutual Kind of a exchange. I'm like, thanks, but no thanks. And I still wish them well. I don't wish any ill to anyone, but you gotta be very mindful as to what your goals are. And so, and it can change, but just make sure you set those goals.
[00:34:09] James Marland: So full disclosure, I asked the question about
[00:34:14] James Marland: rebranding
[00:34:15] Steve Bisson: on the spot. That is not my job in life. I don't put anyone on the spot.
[00:34:19] James Marland: Well, it's 'cause because my, my, my business and is creating courses for people and helping people create their own courses. My podcast is Scaling Therapy Practice, and I find that difficult to promote both without a, uh, just, it feels like there's extra Facebook pages and extra links. And then if I like even logos, the logo's different for the podcast, then the, the, the main webpage. And then if I say, Hey, my, my, my podcast is scaling Therapy practice, but it's hosted at courses dot course creation. studio.com. It's just confusing. It's confuses me when I even say it. So,
[00:35:03] James Marland: um, I guess maybe that's something to think about for people who are thinking about starting their, their podcast, you know, naming it in the webpage and the marketing, the, the more streamlined it is, the easier it is to, um, promote,
[00:35:20] James Marland: uh.
[00:35:21] Lisa Mustard: Yeah, and I think that, you know, when I started my show, I called it the, the therapy show because I wasn't quite sure . What direction I was gonna go with it, but I also knew that the word therapy was a very searchable and, uh, in the Apple Podcast player. So I was like, no matter what I do, I can put, I'm gonna talk about some type of therapy here, and we'll see where this goes.
[00:35:41] Lisa Mustard: Another thing, James, like, I, I think a, I listen to so many podcasts, but so many of them have rebranded over the years and they just come out and have the episode. They're like, Hey, I know over the past, you know, whatever, I've been, this is the title, but moving forward, I'm, I am gonna be . Course Creation studio, so you can keep all your episodes, but just change the name of your, your podcast and.
[00:36:03] Lisa Mustard: There's lots of things, like I have a lot of things going on, so I have the therapy show, but I also share about, hey, if you are looking for life coaching, feel free to reach out to me. I'm doing life coaching with women, blah, blah, blah. Or if you're looking for podcast coaching, I'm now doing that. So, um, you know, I don't think it, I think your audience is gonna stick around for you because they like you or, and if they don't, they don't, they find somebody else.
[00:36:23] Lisa Mustard: But I mean, I think creating courses for therapists who desire a additional income stream is stream is just . Genius because I get so many people reaching out to me saying, I wanna create a course, but I don't have time to do it. And that's like, um, well then go talk to James. 'cause he can do that for you.
[00:36:41] Lisa Mustard: Um,
[00:36:42] Lisa Mustard: so I think that you have, you have some great skills. It's just, you know, sometimes it's deciding like, which one do you wanna focus on? Is is the toughest? Because there's so many things you can do, you know?
[00:36:53] James Marland: That is, that is the one
[00:36:55] James Marland: of the issues. Um, yeah. All right. Uh, let's, uh, let's talk a little bit about, before we end here, let's talk a little bit about nuts and bolts. Like what are, what are some of the tools and, uh, programs you use to create? I'll go first. I love the program D script. DS Script records, uh, it, it records this episode here in audio and video.
[00:37:19] James Marland: It's actually using a program that is included with DS script called Squad Cast, so we can remotely record and set up things. Uh, DS script transcribes my podcast and now recently, within the last month, it added AI features so I can ask it to create simple show notes and like quotes from the episode and I'm sure I'm not even using it to its maximum potential, but, uh, that's what I've been using it for. So I've been, it's cut down on my show notes and some of my, the, the social media things, I have templates now that I made so I can quickly make videos that have music and background and pull out things.
[00:37:58] James Marland: So DSS Script is one of my favorite recording tools. And then I use Kajabi Kajabi's, the all in one platform for Online courses, uh, webpage, blog coach, you can do coaching with it, and also podcasting. So I have a Kajabi subscription and it's included with it, and it includes my mailing list. So, um, yeah, that's, that's what I use for it.
[00:38:24] James Marland: And I, and, uh, yeah, so those are my two favorite tools. Kajabi and d Script. Uh, Lisa or Steve, do you guys have, uh, favorite tools?
[00:38:33] Lisa Mustard: Um, yes. So I love the Hello Audio. I know we talked about that in the beginning. And if you guys wanna join my secret or private podcast, which is called The Therapy Show with Lisa Mustard, creating continuing education and additional streams of income, we'll put the link in the show notes. If you wanna check it out.
[00:38:49] Lisa Mustard: It's 100% free. Um, I also use, so I use Libsyn as my host and . I'm waiting for them to have the AI magic that Buzz Sprout has. So, lips in, if you're listening, please, I'm gonna reach out to tech support, find out what's going on. But I know Steve uses Buzz Sprout, so I am suggesting right now actually to my people I, um, coaching for podcasting to go with Buzz Sprout because it cuts
[00:39:15] Lisa Mustard: It cuts you, you know, a lot of your time helps with the AI stuff, so, but my workaround for that is I record all of my episodes on Zoom and then I download the files to my computer. Then I upload them into Dropbox from my editor Chelsea, to get. So in Zoom it'll give you a transcript. It'll just transcribe your audio and your video.
[00:39:34] Lisa Mustard: So then I copy that transcript into chat GPT, and then I say, here's my upcoming podcast episode. Write a a some, an intro for this episode based on the transcript. And so it'll spit it out for me. And of course I gotta tweak it and I have to add things
[00:39:48] James Marland: And Then you rerecord the
[00:39:50] Lisa Mustard: I, yeah. So I always
[00:39:51] James Marland: Yeah. Yeah. Yes, yes.
[00:39:53] Lisa Mustard: So that's how I do
[00:39:54] James Marland: That's great.
[00:39:55] Lisa Mustard: then.
[00:39:55] James Marland: I struggle doing intros, and you just
[00:39:58] James Marland: gave me a great
[00:39:59] James Marland: idea. I'll just have ai,
[00:40:01] James Marland: listen to what we just talked about and then say, Hey,
[00:40:04] James Marland: give
[00:40:04] James Marland: me an intro. That's perfect.
[00:40:06] Lisa Mustard: then, yeah, and I also got a shout out therapy notes 'cause they sponsor my podcast. I love therapy notes. They've, they have made it possible for me to do some really fun new things with the podcast, so I'm grateful for them for sure.
[00:40:20] James Marland: Cool Steve Tools,
[00:40:24] James Marland: nuts
[00:40:24] Steve Bisson: Lisa sold it because I, buzz Sprout is to me really helpful for several things. It is a hosting event, distributes it to everyone, um, but also does not only the show notes, also sets you up with a blog if you wanna put it on your website. Um, Really does all the work for you, that would be manually done. The only other tool that I would say that you talked about, how you cheat, I do all my interviews. Okay. I'm breaking the wall here, so don't tell anyone this. This will not be broadcast anywhere. Right? But do my
[00:40:59] Steve Bisson: interview with Lisa and I shoved it into my AI copy ai, which is worth paying more for it.
[00:41:05] Steve Bisson: It's better than chat GPT. That's just my 2 cents. That's that. I use that a lot. And then like, this is how you should intro Lisa, blah, blah. And that's perfect.
[00:41:16] Steve Bisson: So I, so I do, I take, I go onto Buzzsprout, get my transcript, put the transcript in ai. AI says this is the best interview. So I delete it. 'cause then it doesn't count against my time. I rewrite, I do the intro and it just, it's just, it. I know it sounds a little complex. It's not because what I used to do, sit there and like, how do I introduce Lisa?
[00:41:35] Lisa Mustard: I know
[00:41:36] Steve Bisson: you know
[00:41:37] Steve Bisson: Lisa, that,
[00:41:37] Lisa Mustard: Have to go back and listen to
[00:41:39] Lisa Mustard: it and write down all the highlights. Yeah. This, this is such
[00:41:43] Steve Bisson: So I'm a big fan of Buzz Sprout. Copy AI is amazing. 'cause the, the, the function at copy ai that most of the other ones don't do is if I said, uh, how do I introduce James? It will, and then I can press improve and they'll say, this is how you should ask AI the question, it gives me
[00:42:00] Steve Bisson: how to ask the question, and then you resend it in the computer and then gives you a really good answer. So for
[00:42:05] Steve Bisson: me, I'm a big fat
[00:42:07] Steve Bisson: ai.
[00:42:08] Steve Bisson: I make no money. I am not sponsored by them. Um, and obviously I'm very
[00:42:12] Steve Bisson: proud of, uh, being a, my, my, my first ever sponsored thanks to the Site Craft Network is the peer network and I'm very thankful for them. I
[00:42:20] Steve Bisson: wanna make sure I mention that, but
[00:42:22] Steve Bisson: copy AI really helps.
[00:42:24] Steve Bisson: And,
[00:42:25] Steve Bisson: uh, buzz Sprout, like, not ha like I literally have to hire someone. Um, I know that, you know, Lisa's obviously the queen of SEO, but I hired someone to do my SEO, um, and do my, how, how can
[00:42:38] Steve Bisson: I put in the, the blog, um, into my website? 'cause I didn't know how to do that. So someone's gonna do all of that for me. And then not only is it gonna help drive traffic to my website or drive traffic to my podcast and things like that, and Buzzsprout for $12 a month, and again, I'm not sponsored by Buzzsprout, but for $12 a month, that's one hell of a good, like $12 spent for everything that we do.
[00:43:04] James Marland: Do you produce your own show, Steve, or do you have somebody
[00:43:08] James Marland: like add in music
[00:43:08] Steve Bisson: I got
[00:43:09] Steve Bisson: a voiceover from my intro, like, it's like, hi, welcome to finding a way through therapy, blah, blah, blah. That's, that's a voiceover
[00:43:15] Steve Bisson: that I paid once, and they did, and they pronounced my last name, right? Which is, you know, that's, I gave 'em an extra tip for that. Um, I. Then I do an intro, and then I do the interview and then an outro, and I have a voiceover for the end, the disclosure part that, you know, we don't want the legal team to be happy, so to speak, but I get A woman by the name of Chelsea, you might know her. Elisa,
[00:43:38] Steve Bisson: uh,
[00:43:38] Lisa Mustard: I don't know her.
[00:43:39] Steve Bisson: She,
[00:43:40] Steve Bisson: she's amazing and does all my editing. We, I think that me and Lisa have always followed since I've started my podcasting. She had an editor to start off with. I followed her with that, and then I decided I needed something different and not because of anything else, but the editor was great.
[00:43:54] Steve Bisson: I just needed something different and moved on to a new editor, and it was, I'm like, my, my career is mi, I'm mimicking Lisa. Essentially, that's what's going on there.
[00:44:04] Lisa Mustard: Minus
[00:44:05] Steve Bisson: minus their hair, but
[00:44:06] Steve Bisson: betters, SEO. So hey.
[00:44:08] Lisa Mustard: Yes. Oh, you gotta rub it in. Um, I I did wanna come back and say something though. You were talking about, um, with, oh, be, uh, so we, we kind of mentioned at the beginning, this is not, this is not a tool, but it's how do you grow your podcast? And it's just by being a guest on other podcasts, um, you have to set aside time to really do that.
[00:44:31] Lisa Mustard: And, um. That's, that's been, uh, really helpful for me is to be a guest on other podcasts. Also, I like the idea of taking a feed. Like, um, didn't we, did you and I do this, Steve, or I took it, I took the feed and played it, and then you also played it through your feed. So we were playing the same episode, just, you know, we just watched swapped feeds kind of.
[00:44:51] Lisa Mustard: So it was really cool how that, how that went down. Um, I'd like to do that again actually with, with some other podcasters. 'cause I think that's really neat. And then I also wanna just share one more thing, like . , you know, podcasting has opened up doors for me that I don't, that wouldn't have appeared or presented themselves if I didn't have a podcast.
[00:45:11] Lisa Mustard: So if, um, you just have to. Find your thing and just go for it and just have faith in the process and be consistent and just have intention and do good stuff and it can really come back to bless you. And what do I mean by that? So I had somebody reach out to me like a year and a half ago and said, Hey, you have A-N-B-C-C um credential.
[00:45:33] Lisa Mustard: We wanna create some online courses for our therapists. Can we hire you to produce them? because I had the credential and I was like, yeah, that sounds awesome. So they paid me to create these pod courses for their therapists and, but then they also said, Hey, you can keep 'em and you can also sell 'em on your website if you give us, you know, a little shout out here and there.
[00:45:53] Lisa Mustard: And I was like, okay, that's great. Um, so that's been really cool that. That happened. And then I also have created connections and collaborations with other continuing education companies where I promote their stuff and they promote me to their audience. So that's just been really nice cross-promotion and that, that I didn't see that coming, you know, so there's just a lot of pros with, with podcasting and, and putting yourself out there and, and just starting the hardest part's, just hitting record.
[00:46:20] Lisa Mustard: It's just the hardest part is getting started.
[00:46:23] James Marland: Great. Uh, good. I I don't think I could sum up anything better than that. So,
[00:46:29] Lisa Mustard: I didn't mean to take that from you. I just was like, I gotta say this.
[00:46:32] James Marland: no. Let's, let's do, uh, in the last minute or two here, let's do our one thing that you want people to remember. Uh, Steve, we'll start with you. Is there one thing you want people to remember from the episode
[00:46:43] Steve Bisson: Don't lose sight of what your goal is from the podcast. So if you start a podcast
[00:46:48] Steve Bisson: and You can change your goal every year,
[00:46:49] Steve Bisson: that's fine, but make sure that you're reaching the goal that you want. So for me, my message has always been clear. I don't want someone who's intellectualizing mental health. I want them to make it so reachable that everyone's gonna go to mental health. And that's always gonna be my goal. Modi, if it changes, it will, but just never forget what your message is in your podcast. So that would be what I would say. And hon honestly, you know, I've, I've been listening to Lisa and I've been thinking about Hello Audio, all joking aside, and, you know, really expanding your services through Hello Audio is actually a brilliant idea too, and I know you're gonna put a sh a show note link, so
[00:47:26] James Marland: Hmm.
[00:47:28] Lisa Mustard: Y Yeah, so I, I don't want people to forget that Steve really loves pro wrestling because I think that's really
[00:47:34] Steve Bisson: thank you.
[00:47:34] Lisa Mustard: funny. And also, I want y'all to know that prior to becoming a therapist, Steve, do you know this? I worked
[00:47:41] Steve Bisson: You said that? in my first interview together.
[00:47:43] Lisa Mustard: Yeah.
[00:47:44] James Marland: You did.
[00:47:45] Lisa Mustard: I worked in marketing at WCW back in late 90.
[00:47:49] Lisa Mustard: 8, 7 98. I was in marketing. That was when Goldberg was really big. Goldberg, remember that? Goldberg. So that's when I was like, what the heck am I doing with my life? And how did I get here? and I went back. So I, yeah, that's when everything changed for me. I was like, I don't think I wanna be in sports and entertainment marketing.
[00:48:07] Lisa Mustard: It's really not my calling, but I just want people to, like Steve said, you know, um, . what you're going into this for, but don't be afraid to pivot because you can't. All you can do is fail forward. You know, if you, if you start this and you, you love podcasting and it's just the, the path you've chosen, it's just not clicking, it's not going, don't be afraid to like pivot a little bit and try new things.
[00:48:29] Lisa Mustard: Like that's what this is all about, is just being authentic and trying new things and. Don't have imposter syndrome. I always have imposter syndrome, but do it anyway. Do it scared, do it imperfect. Just don't let perfection be the enemy of good. All those mantras that we listen to as we go to bed at night, you know, on YouTube videos, just really believe those things.
[00:48:48] Lisa Mustard: 'cause I mean, gosh, all if I can do this really. You just, you just gotta want it. You just gotta want it. And then you'll fi, you'll figure it out as you go. And if you need help, you need support, you know, we're here. We'd love to have you in the site craft network, and, um, you know, talk to Gordon, see if this is what you wanna do.
[00:49:05] Lisa Mustard: Come join our network. Use my affiliate link to join the network. No, I'm just kidding. Just playing . No, no. you know,
[00:49:13] James Marland: Uh.
[00:49:14] Lisa Mustard: about this stuff for hours, but, you know, don't forget if, like, if you just wanna get into podcasting for the affiliates, like. It's another way to, to earn an income. Like if you, if you love testing out products and things and you start an email list and, I don't know, there's so many things you can do with it, I guess is, is a takeaway.
[00:49:30] Lisa Mustard: So many things.
[00:49:31] James Marland: Great. And uh, my one takeaway is, uh, join a network. It's kind of like on like what Lisa was talking about, there's just so many benefits of joining a network. It's easier to do hard things when you're with a group of people who are also doing the hard things. you, you learn things, just even sharing ideas about how you do intros and, and affiliate links and, and podcast guests, all those things, uh, you just go further faster when you are working with a group who are, who have the same goals.
[00:50:04] James Marland: So I I think, um, if you're, if you're struggling and you don't wanna do it alone, guess what? You don't have to do it alone. You could do it with a group and, uh, join a network that matches your goals, values,
[00:50:16] James Marland: Alright, well that's, that's it for the show. Thanks, uh, to Lisa and Steve for joining us. Thanks for listening to the Scaling Therapy Practice where we ask you to take intentional steps towards sustainable growth. We'll see you next time.
[00:51:02] James Marland Podcaster: The information contained in this episode represents the views and opinions of the speaker(s) and not necessarily those of the host or the 'Scaling Therapy Practice' podcast. Furthermore, the content is not intended to be a substitute for professional Legal, accounting or theraputic advice, diagnosis, or treatment. Always seek the advice of your mental health professional or other qualified health provider with any questions you may have regarding your condition. Never disregard professional advice or delay in seeking it because of something you have heard on this episode.
