Where does Great Content come from?
May 31, 2024
Hi there, I'm James Marland, and today I'm super excited to share with you some cool tips on how to make your online courses or programs really awesome. When we create great stuff for our courses, it helps our students learn better and enjoy the journey. I want to help you make sure your course is the best it can be, so your students can achieve their dreams.
Why Great Content Matters
First off, let's talk about why it's super important to have great content. If your course is fun and interesting, students will want to stick with it till the end. If they don't finish, they won't learn what they need to. Also, if students don't like your course, they might ask for their money back. And most importantly, we're here to help our students, not just to make money. We want them to really get something valuable out of our courses.
Understanding Your Students
Now, let's dive into how to make your content speak to your students. Imagine you're a detective trying to solve a mystery. The mystery here is what problems your students are facing. You need to listen carefully, maybe join groups where they hang out, and pay attention to what they're worried about.
The Pain Points
Once you know their problems, think about how these problems make their lives tough. For example, if you're teaching parents, maybe they're having a hard time getting their kids to bed. That's a pain point. It's something that bothers them and makes their day harder.
Your Promise
Here's where you come in as the hero. You promise to solve their problem with your course. If the problem is about bedtime struggles, your course will show them how to make bedtime smooth and stress-free. Your promise is like saying, "Hey, I've got a solution for you!"
Guiding Them to Paradise
Remember, what your students really want is to solve their problems. They're looking for a happy ending. Your course should show them how to achieve this happy ending, such as having peaceful evenings or better conversations with their kids.
Your Mission
So, here's what I want you to do. Think of a problem you've noticed people talking about. Write it down. Then, try to really understand what it's like for them. If you're not sure, go find out. Listen to their stories and feelings. This will help you create something that truly helps them.
Learn More about Why People buy Online Courses here.
And hey, I've got something cool for you. It's called the Course Navigator. It's a one-page guide that helps you figure out who your ideal students are and what journey you want to take them on. This can be a game-changer for your course. So don't forget to download it!
Creating great content is all about understanding, caring, and promising to make things better. Let's make learning an amazing adventure for your students. Thanks for joining me on this journey, and let's create something incredible together!
Course Creation Planning Worksheet Download
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