Understanding Why People Don't Buy Your Online Course
Feb 28, 2024Hey there! James Marland here from Course Creation Studio. We're all about turning your passion for helping others into online courses that truly make a difference. Today, I'm excited to share some insights on why some folks might hesitate to sign up for your course and, more importantly, how you can turn that around. Ready to dive in? Let's go!
Understanding Your Dream Client:
Remember when we chatted about finding your dream client? Those are the folks who are on a mission to solve a problem and are super passionate about finding a solution. They're out there looking for you, ready to invest in what you have to offer. It's our job to understand them and their needs deeply.
Guiding Your Audience to the Oasis:
Think of your course as a journey from a tough spot to a place of relief and solution - I like to call it the Oasis. It's not just about taking a course; it's about moving towards solving a problem with minimal fuss. Our goal is to make this journey as smooth and rewarding as possible.
Discovering the Job People Want Done:
To create a course that folks are eager to take, you've got to figure out the exact problem they're trying to solve. By listening, engaging in conversations, and doing a bit of detective work on forums and in books, you can pinpoint what's really bothering your ideal client. This insight is gold for making a course that hits the mark.
Becoming the Mentor or Guide:
On this journey, you're the guide. By asking the right questions and really listening to the answers, you can understand their struggles and what they're going through. This not only helps you connect on a deeper level but also gives you the clues you need to help them reach their destination.
Casting a Vision for Their Dream Outcome:
To truly resonate with your audience, you need to paint a picture of what life looks like after they've solved their problem. When designing your course, focus on this transformation. Show them the brighter future that awaits, and you'll have them hooked.
The Importance of Fixing Their Problem:
Understanding why solving this problem is so crucial for your client is key. It's about more than just a course; it's about offering a solution that can change their lives. For instance, therapists facing burnout can find new ways to earn and help more people, all thanks to your course.
Uncovering Unspoken Words:
Having real conversations with your audience can uncover insights you'd never get from a survey. By encouraging them to share openly, you'll discover what they truly need and how you can adjust your course to meet those needs even better.
Conclusion:
Ultimately, it's not just about getting people to take your course. It's about offering a solution that transforms their lives. By truly understanding your dream client, guiding them to their Oasis, and listening to their deepest needs, you can create a course that not only sells but also makes a real difference.
Start Your Journey with the Course Navigator
I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.
Links and Resources
Got questions about course creation or need a hand getting started? Shoot me an email at [email protected]. Helping you succeed in making a difference is what we're all about.
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Heart-Centered Marketing on YouTube: Joey is the master of marketing with your authentic self
Dream Customer Workshop: This workshop is worth your time if you are wondering about how to reach the right people with your content
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