STP 74 | Reasons why people do not launch courses
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[00:00:00] Microphone (Yeti Classic): Welcome to another episode of the Scaling Theory Practice. This is the show where we empower mission driven helpers to launch life changing online courses and content. Today's episode's particularly special to me because I get to interview my talented wife, Lorinda. We were driving home from a weekend event and I pulled out the microphone and as we drove, we talked about online courses and The topic came up of discussing why many people hesitate to launch their online course and how to overcome those barriers.
[00:00:45] Microphone (Yeti Classic): A little bit about Lorinda. She's the director of team experience at a virtual assistant company, and she shares her insights and how she trains her new hires and some of her approach to meet high standards. And we will explore her journey and the challenges she's faced. Providing valuable lessons for anyone looking to start their own course.
[00:01:11] Microphone (Yeti Classic): Essentially we ask, you know, why learned it? Why haven't you started your own course yet? And she goes over some of her thoughts and feelings and we'll cover the topics of the importance of self belief and overcoming imposter syndrome, how to navigate the techs, technical aspects of course creation. Some practical tips on organizing and presenting effectively and strategies for standing out in a crowded market.
[00:01:38] Microphone (Yeti Classic): You'll hear some of Lorinda's thoughts in real time as we talk about why, you know, she's a talented trainer of people for virtual assistants and why she hasn't been maybe developing a course on the side. I mentioned this last time, but the, the name of the show, the scaling therapy practice is going to be changing.
[00:01:59] Microphone (Yeti Classic): I've done a little bit of research. The name of the show I thought I wanted was mission in motion. Uh, but mission in motion is already been taken by another podcast. It's been defunct for four years or it hasn't been updated in four years, but the advice I'm getting from people is don't. Don't use the name of, of a podcast that's already been taken.
[00:02:20] Microphone (Yeti Classic): So I'm gonna look for maybe a way to incorporate mission in motion, maybe Dream to done or getting your dreams done so look for a, a podcast name change shortly. hey, if you want further support for your your c course creation content, please check out the Facebook page.
[00:02:39] Microphone (Yeti Classic): It's called Course Creation Studio. Um, it's at helper on mission at helper on mission, and it's got the lighthouse logo. If you want to see it, I've been posting more and more resources there. I just recently posted a link to a GPT, that's an AI Something I don't know exactly know what it stands for, but it is, I made it and I based it off, um, Donald Miller's story brand for helping you build landing pages.
[00:03:12] Microphone (Yeti Classic): So, it will ask you a couple of questions you click, you know, ask me, there's a button that says, ask me several 3 to 5 questions about building a landing page. Then it'll ask you some follow up questions. Then it will spit out, what you answer in formatted. With a headline and some benefits and call to action.
[00:03:34] Microphone (Yeti Classic): So you can use that data. What I normally do is I just record into it with a, with windows. It's the windows key H and it opens up a voice recorder and I just record my thoughts to the questions and let the, the AI organize my thoughts with my own words. So take a look at that. You can also rate it. Uh, or give me some, uh, feedback on it so I can improve that tool for you to use.
[00:03:59] Microphone (Yeti Classic): And that's free on the Facebook page. Additionally, I'm going through the Kajabi challenge. It's, uh, the two week create a, create a mini course in two weeks. So I'm creating a mini course on transforming your mindset, overcoming self doubt. To realize your dreams on creating courses, as I discovered with Lorinda, as we were talking, many people don't see themselves as a teacher.
[00:04:23] Microphone (Yeti Classic): Many people don't see themselves as an educator, even though they have some amazing skills to offer. They don't, uh, the, their, their mindset is not that they're not big enough. They're not good enough. They're not famous enough. So. I thought maybe I'd start a mini course there. So take a look at that. You can sign up for the wait list to get onto the wait list and the people who sign up early, get the, pilot course price So visit the Facebook page to get the, uh, the landing page, AI questionnaire and the course creation studio, um, mini course. So let's dive into our conversation with Lorinda. Uh, we are driving, so you might hear some extra car noise and we may or may not have avoided a fender bender about eight minutes into the video.
[00:05:14] Microphone (Yeti Classic): we are alive and nobody got hurt. So take a listen and, uh, make sure you put your mission in motion.
[00:05:24] Lorinda Marland: I like the little mics.
[00:05:26] James Marland: Yeah, they're in.
[00:05:29] Lorinda Marland: They're very in. Like those big, they remind me of those big mics, you know? That you have, um
[00:05:35] James Marland: What?
[00:05:35] Lorinda Marland: Well, like in the 70s. Like, you know when they used to have those big mics that they would hang?
[00:05:40] James Marland: Uh Like, hold on to? I guess.
[00:05:43] Lorinda Marland: That's what it reminds me of.
[00:05:45] James Marland: Well, we have them.
[00:05:47] James Marland: We can't, these mics, you can't turn your head too much. Oh, okay. Like, you have to, like
[00:05:51] Lorinda Marland: That's just You don't have to be like a robot. No, you don't have to
[00:05:54] James Marland: be a robot. You just can't turn your head. It doesn't always pick up. Like, I've noticed when I turn my head, it doesn't, it doesn't always pick up. So if I'm like gesturing or moving,
[00:06:08] Lorinda Marland: It kind of goes off the trail.
[00:06:09] Lorinda Marland: It
[00:06:10] James Marland: goes in and out. I can't get out this way.
[00:06:13] Lorinda Marland: It's deceiving. I'm going to get into a car accident. It wants to say, hey James, come this way. Oh, nope, sorry, just kidding. It's deceiving.
[00:06:22] James Marland: Ah, driving home.
[00:06:25] Lorinda Marland: Yes, we are driving home. Ooh, I thought they were going to hit that car. I thought they were going to hit them too.
[00:06:29] Lorinda Marland: But it's, I think they're far enough back that they're not going to. See, they had far enough, they had enough room. We just, it was just perception. You know, depth of perception.
[00:06:38] James Marland: So,
[00:06:40] Lorinda Marland: yeah,
[00:06:42] James Marland: so we were talking, um, the other day and you were saying how you enjoy, Making content for your, for your job. Like you do a lot of training. Um, I guess I could introduce you. Hello, Marinda.
[00:07:02] Lorinda Marland: Hello, James.
[00:07:03] James Marland: I've, uh, my, my wife is my guest tonight on the show.
[00:07:11] James Marland: She is a manager at a virtual assistant company. I think her official title is like Director of Personal Development.
[00:07:20] Lorinda Marland: Team Experience. Team
[00:07:21] James Marland: Experience. And you, you train all the new hires, right?
[00:07:26] Lorinda Marland: Yes, I interview and train them all.
[00:07:28] James Marland: And then you, uh, You, you meet with them on a regular basis to ensure that they are getting everything down and do, meeting standards and Addressing problems before they become problems.
[00:07:42] James Marland: And probably a whole bunch of other stuff, but that's a primary task.
[00:07:46] Lorinda Marland: Yes, that would be my primary task. So you're
[00:07:47] James Marland: redoing your training, and you've been working on it for a while. And the other day you said, Oh, I like doing this. I like recording myself, and I like using Canva. Making slides and stuff and started thinking, well, you know, why, why haven't we made an online course for you yet to, uh, to share your knowledge with a greater audience.
[00:08:13] James Marland: So we're going to, we're going to talk about that today. Uh, and just. Why, why, why, why hasn't Lorenda Marland made a online course yet?
[00:08:23] Lorinda Marland: Is that a question?
[00:08:24] James Marland: I don't know. So why haven't you made it? Ha ha ha ha. Yes, yes, it's a question. I wasn't
[00:08:31] Lorinda Marland: sure if you were just making a statement. Why, why
[00:08:33] James Marland: haven't you made it?
[00:08:34] James Marland: For the greater audience, you know, there's many people who have specialties. And they, you know, why haven't you made an online course? But for the you today is Lorinda. Lorinda, why haven't, you know, what we've, why haven't you made an online course?
[00:08:51] Lorinda Marland: Well, I just never really thought about it. I don't think of myself as like a big grand teacher or that, you know, like who would want to listen to me.
[00:09:00] Lorinda Marland: I'm like, I mean, now that I'm a nobody, but. Just I don't know. I just never really thought about it.
[00:09:07] James Marland: You're not
[00:09:07] Lorinda Marland: famous. Yeah, I'm not famous. You're not,
[00:09:10] James Marland: uh, infamous.
[00:09:12] Lorinda Marland: Do I want to be infamous? No
[00:09:14] James Marland: You're uh, so you're not famous. You don't have a following you're not internet famous or you don't have a viral social media thing and so why would So the your starting point, well, there's two starting points One is like, well, I never really thought about it.
[00:09:30] James Marland: And the second one is if I did think about it, who, who would even listen to my content?
[00:09:39] Lorinda Marland: Yeah. Well, like, or what content would I create? You know, um, I never thought that that was like a big skill set of mine, you know, like you have a very creative skill set and my skill set is a little different, you know, I'm more introspective.
[00:09:54] Lorinda Marland: Whoa, God. Sorry, we're driving.
[00:10:01] James Marland: We're alive.
[00:10:02] Lorinda Marland: Yes, we're alive. We stopped. Okay. Uh, so yeah, like I never really thought about, um, never really thought about it.
[00:10:09] James Marland: So the first, I guess the first barrier is you don't, you don't think of yourself as like an educator teacher for the greater audience, even though education and training and developing skills is part of what you do.
[00:10:21] James Marland: Exactly.
[00:10:22] Lorinda Marland: Yes, I would agree with that statement. Wholeheartedly.
[00:10:28] James Marland: It makes me think what, how many other people are out there have a message or a mission that they could share and they're good at what they do, but they don't even think of themselves as someone who could do that either for, you know, serving the greater good as a volunteer type thing or, you know, Earn a little bit of extra money or even as a career, you know, a career change, you know, it probably, there's so many good ideas out there that could help a lot of people, but, but they really don't think about it.
[00:11:02] James Marland: Like there's, it's not even part of their personality. I think what happened for me one time is I was at the mental health hospital and I was in another training on something I'd been, I'd been at training for, you know, how the. The hospital system works where you, you do the same training over and over and over again.
[00:11:23] James Marland: And every year you, you do the same. Like, there's suicide prevention, and HIPAA, and customer care, and customer complaints. Anyways, you did it over and over again. And I was in my 15th or 16th year of it, and I'm like, I, I, I might not be as polished as this person. But I certainly know as much or more than the person presenting.
[00:11:50] James Marland: And that made me think it just started this chain thought chain. I don't know that maybe that's something I could do in the future is do some educational courses or teach people on certain things that I'm passionate about. But it, but it took that thought, like, They're not any better than me, they're just more polished than me.
[00:12:14] James Marland: They've had more practice. What do you think about that?
[00:12:17] Lorinda Marland: Well, I think that's true. I always feel like I'm never polished enough. It takes me ten recordings just to get one sentence down. I actually had to use ChatGPT just to create a script so that I could, you know, not sound like an idiot and use um, um, um all the time.
[00:12:34] Lorinda Marland: And I think that's some of it. Like, I'm afraid, you know, I'll look stupid, or, not that I'll look stupid, but that, yeah, I won't look professional enough, I won't be, um, thought of as an expert, or, or they'll think of me as an expert, and I won't have the answers for them. Like, that, that's it. That whole thought process too.
[00:12:56] Lorinda Marland: Yeah, I'm right there with you.
[00:12:57] James Marland: That's another, that's another barrier. Is like, what you think people will think of you or the perception that you're not an expert. Like you, you are clearly an expert at what you do. Here's the reality, you've been doing what you've been doing for like, 20 years? I don't know.
[00:13:16] Lorinda Marland: Close to it.
[00:13:17] James Marland: Well,
[00:13:17] Lorinda Marland: yeah, probably. Yeah, close to it. You
[00:13:19] James Marland: worked at a central stock exchange. Scheduling place at the same hospital I worked at, just a different department and they really, they trained you for a month on scheduling before you even
[00:13:30] Lorinda Marland: did it on my own. Were
[00:13:31] James Marland: allowed to, to like do it.
[00:13:34] Lorinda Marland: Yeah. But before that I had like a month of, um, or at least three weeks of just mental health training and like what it was all about.
[00:13:43] Lorinda Marland: So I had three weeks of that. Then I had like at least a month or more of just somebody, you know, shadowing somebody and then like two weeks of somebody sitting behind me while I was going through like the phone calls. And. Yeah. And
[00:14:01] James Marland: then when you, uh, you managed multiple offices at the same time and you were promoted to training.
[00:14:11] James Marland: So if, if anybody was an expert or at least had something to share, you would probably be. in, in that group. Like you have things to share and your, your clients were happy with you. Like they wanted you to stay. And when you moved on, they were, they were, uh, it was, it wasn't like, Oh, she's gone. Good. We can get at somebody better.
[00:14:33] James Marland: It was like,
[00:14:34] Lorinda Marland: they were like, Oh no, you're leaving. We're happy for you, but no, we don't want you to go. What are we going to
[00:14:39] James Marland: do? I wonder how, I wonder how, uh, prevalent that is, where people don't consider them an expert, themselves an expert, even when they are in their own realm.
[00:14:55] Lorinda Marland: What do you mean?
[00:14:56] James Marland: Like Well, you don't see yourself as an expert, you don't see yourself as somebody that has something to give, but You actually do have some expertise that could help somebody just starting out as a virtual assistant on how to onboard, how to email, how to run their schedule, how to work from home, how to deal with customer complaints, how to do some billing, how to meet with your clients, how to manage client expectations.
[00:15:22] James Marland: All of those things are skills that you have. Something to teach people on, but because you don't see yourself as an expert, you're not like looking for ways to to use that in the greater world,
[00:15:38] Lorinda Marland: I guess. I mean, I use it in a small capacity. Maybe I'm just not looking for in a huge way. large capacity, like in that way.
[00:15:46] Lorinda Marland: Um, yeah, I guess that's kind of where I'm at with it.
[00:15:52] James Marland: So why learned, uh, why you don't have a, uh, an online course is when you don't see yourself. What is another reason why you think you don't have an online course for, uh, helping people become virtual assistants?
[00:16:06] Lorinda Marland: I just don't know how to do it, maybe, or I'm, the technology, like, I know a little bit about technology, but just sitting and learning new programs, organizing the information in a way that's teachable, presentable, like, it takes a lot of time, and sometimes takes a Time is a barrier for me to like, even just creating, like redoing the training.
[00:16:29] Lorinda Marland: It's already there. I have the content, but it's like putting it in, uh, putting it in a way that I can present it, that people will understand it. That makes sense. That is user friendly. Like all of that stuff. Um, sometimes it gets jumbled in my head and trying to figure it all out.
[00:16:49] James Marland: So one is technology and how to like put it out to the world.
[00:16:56] James Marland: It too is organization. If you did know how to do it, how would you organize it?
[00:17:02] Lorinda Marland: Well, yeah, well, just like time. Like, I know how to organize it, but it's just like, how much information is too much information, and how much is not enough. Like, it's just finding that right balance that's, uh, Hard sometimes.
[00:17:17] James Marland: Yeah. From what I've, what I've read about the, the time and like how much you need. Like people are looking for shortcuts, so the shorter, the better. Like if they can get the transformation, the shorter, the better.
[00:17:31] Lorinda Marland: Yeah. And I think that's like, and, and interactive, like you don't wanna just be like lecturing either.
[00:17:36] Lorinda Marland: You want it to be interacting inter interesting, like engaging, I guess engaging is a better word. Like you want them to be engaged in the lesson because if they're not engaged and. Applying what you're actually teaching them, then some, you know, it's just gonna go in one ear and out the other. Yeah. And it'll be hard for them to retain that information.
[00:17:59] James Marland: The, the, it's gotta be practical.
[00:18:01] Lorinda Marland: Yeah. I think that's where I struggle, like coming up with those practical points. Although I will say like, I have been getting, my coworkers been getting me more and more into, um, chat GBT and like using that I, and like AI is helping. 'cause it could. Take like a sentence or like an idea and put it in a format.
[00:18:23] Lorinda Marland: And
[00:18:23] Lorinda Marland: then I just edit it really quickly. So that's a time saver, but it also gives me like a little bit more knowledge and it saves that researching time as well. I mean, it's always good to verify, like use the human side and verify. Cause sometimes it's not always correct, but, um, but a majority of like the thought process is at least there and it's quicker to edit it and make it your own.
[00:18:47] James Marland: You're the expert. You tell it your expert ideas. And then it organizes it into something. That's what I do, but that's what I've been doing for some of my podcasts is I have my topic. I'll, I'll talk like I can, uh, record my voice. So I'll talk in GBT for 10 or 15 minutes and then I'll say, okay, make me an outline that I can redo and that will spit out things and give me my main points that were my main points.
[00:19:18] James Marland: And then I'll just re talk it, re talk it. Rerecord it, and then out comes a fairly coherent outline with some good points that are in my words. It's not a computer doing it, it's me re stating my own things where I had an assistant, the AI, help me organize my own thoughts, and I think you get better content that way.
[00:19:48] Lorinda Marland: I kind of like that idea better rather than typing in the idea, because then it spits it out. More of like, just a computer, like speaking and putting it in your own voice and tone gives the correct, you know, I think that might be easier
[00:20:01] James Marland: than what we're doing. Windows, I don't know about a Mac, but I know Windows, I think it's window button H gives you the voice recorder.
[00:20:10] James Marland: And so I just record myself either in a word document or right into chat GPT sometimes. It transcribes what I say and then, uh, then I go from there. It's really cool. I've, I've got a little bit of tangent. I've been doing that with also some of the worksheets I've created. I'll tell you, this is the type of worksheet I want.
[00:20:30] James Marland: This is what I wanted to do, this is where I got it from, this is some of the content, can you help me design a worksheet around this? Right. And it will, uh, and it'll give me some ideas. Sometimes it's great, sometimes it needs work, but it's way quicker than just like, well, what are the right, what do I want to do?
[00:20:50] James Marland: What are some of my questions? Right.
[00:20:52] Lorinda Marland: Well, and I think from that, when it gives you those thoughts, then it creates more thoughts on you. You're like, or more ideas. Like, um, yeah. And you can kind of be creative. It's like a quick, I don't know. I kind of look at it as like a quicker way of brainstorming sometimes.
[00:21:06] Lorinda Marland: Um, cause sometimes I won't even use the chat GPT stuff. I'll just take like, Oh, I like this idea. And then I'll go from there and make it my own. But sometimes I can't come up with those ideas. And it's nice to know that that's there to help.
[00:21:22] James Marland: So what about the technology do you have questions about? I could guess, but what are some of the
[00:21:28] Lorinda Marland: Well, it's like where to upload it, how to upload your videos, or what, you know, like, putting it all together, editing it, like, um, Like, I really like Canva, and Canva's come out with some really new, like Yeah, they had that
[00:21:41] James Marland: refresh last week.
[00:21:43] Lorinda Marland: Like, great. Um, like you can record yourself right in Canva, which is nice, or do like voiceover things, which is really nice too, which is like chat GPT. But, um, anyways, I think it's just knowing what platforms to post it on, or like how I would even get it out there or how you make it accessible to people and put it in a course form, you know, stuff like that.
[00:22:09] James Marland: Yeah. Well, fortunately we, we live in a, well, right now it's 2024. There are so many tools out there that are fairly cheap and easy to use. Um, the one I use is Kajabi and they have, uh, it's, it's a pretty easy way to make, uh, to upload your courses. They host, um, So, Kajabi will host unlimited videos. I think, I'm fairly sure it's unlimited videos.
[00:22:39] James Marland: I've never, I've hosted all my podcasts there and all my courses and, uh, I don't worry about, am I running out of time? I know, um, the other, the other place I was thinking about, Posting videos was Squarespace. I have a Squarespace site, and you can do courses on Squarespace, but there is a limit. You have to pop by the time, I believe.
[00:23:06] Lorinda Marland: Well, see, that's what I'm finding, like, with a lot of the technology, you are limited to the amount of Space that you have or like especially like with Canva like with the voiceovers you have to buy credits. Yes, which isn't bad But it's like you have to keep buying them if you're using it a lot So it'd be nice to have like to know Like to have an unlimited amount of like recordings or an unlimited amount of storage, you know stuff like that Would be nice.
[00:23:34] Lorinda Marland: And
[00:23:35] James Marland: there is on Kajabi Projects that will you can record You can record your video in it or upload your video to it and it will, uh, it creates highlights out of your project. And so let's say you recorded for an hour, but you really only needed 45 minutes, you can select with text the highlights and it will delete the other stuff or just put it off to the side.
[00:24:02] James Marland: And the same, also in the projects, there's like 20, 20 or 30 other things you can do with it, with your recording, such as social posts, blog posts, different types of blog posts, outlines, uh, it's just a, it's a wealth of resources. Now you get one free project a month. And then you can buy, let's say you have a podcast or an online course that you update frequently, you can buy a block of them, a monthly block, and, and, uh, so you could create your course with a block for a month, you know, record, and then, uh, Do your updates your podcast once a month and then create all these other projects for for free.
[00:24:56] James Marland: It's uh, It's so much there's so much out there it's hard to keep up
[00:25:03] Lorinda Marland: Yeah, well, it's always changing too and I think one and another thing too like I was wondering about is not so just with technology, but like out there there's a lot of Like everybody wants in that virtual world, like, you know, or whatever.
[00:25:18] Lorinda Marland: So how do you make yourself, you
[00:25:20] James Marland: know,
[00:25:22] Lorinda Marland: What's the word I'm looking for?
[00:25:24] James Marland: Distinguished
[00:25:25] Lorinda Marland: distinguished or just, you know, stand out. How do you how do you stand out amongst everyone else who's doing like similar topics or similar types of platforms
[00:25:36] James Marland: Yeah, that's a, that's a really good question. One of the, one of the reasons, so I came from the virtual assistant world.
[00:25:42] James Marland: I ran the company, a company for three years. And one of the reasons I didn't go in, like keep doing it is one, I'm not, I'm not a virtual assistant. I was more of the manager. And two, just what you said, there's all these other ones. What, what could I have that would be different or better? And I think for you, if I, if you came to me as a consultant and you asked me.
[00:26:09] James Marland: You're really good at, uh, understanding customer needs. And even if there's problems, you work things out. I think there, uh, from what I can tell, you have, you, there was one person. Who stopped working with you, but it was more on them. It was their, um, they weren't, they, they realized you, the, the company wasn't the right fit, but everybody else, you, you've had a, you had a long term relationship with, right?
[00:26:41] Lorinda Marland: Yeah, I would say that's correct.
[00:26:43] James Marland: So, your, your professional, your professionalism and your ability to keep long term clients. It's something that's probably in your wheelhouse. So if you were gonna market yourself, you would try to highlight on the things that are easy for you, that other people might seem are difficult or confusing to do, and, and making sure the clients are taken care of and happy and they stay with you for long term.
[00:27:11] James Marland: It's super beneficial to anybody who wants to be a virtual assistant. Don't you think?
[00:27:16] Lorinda Marland: I think so. Yeah. I mean, or even work for a virtual assistant company, you know, you kind of have to, yeah, be personable, but be flexible. Like just have an understanding of perspectives and not like get in your own way.
[00:27:34] Lorinda Marland: Um, the, the virtual assistants that haven't succeeded. the ones that are inflexible, unwilling to accept that things can change and that they have the power to kind of change them. So, and, and they, and they always took like their own perspective rather than like looking beyond their own perspective. And.
[00:27:55] Lorinda Marland: See the other like their clients perspective.
[00:27:58] James Marland: Well, you you've told me Working from home and managing your own time and not having somebody over your shoulder all the time It's a big shift in mindset.
[00:28:10] Lorinda Marland: Well, yeah, it is. It's like when you work at so It's sort of like guidelines like how how you our cultures raised, you know We grew up in a culture that you know, you Go to a job, you work nine to five and then you're done, you come home.
[00:28:24] Lorinda Marland: And it's sort of like that very structured, um, you know, you have those boundaries within those boundaries when you're at work, you work, and when you're at home, you're home. Well, if you want a work from home job to be a virtual assistant, our company, you know, kind of has, and probably any company, if you want to work from home and have your own schedule, you have to have some sort of understanding of like, it's not going to be the same structure as going to work.
[00:28:53] Lorinda Marland: To a brick and mortar job, like you, you can set boundaries for yourself, but then within those boundaries, you need to have some flexibility and be like, okay, I have to be available, but I'm going to fit my work into my life. I'm not going to fit my life into work, if that makes sense. And you know, you have to like be okay.
[00:29:16] Lorinda Marland: Like the work's always going to be there. And if you have something with your kids that's going on, and you have that work to do. So, you have to prioritize, like, well my kids are important, yes, and work's important, so how can I meet the needs of my kids, and then, but also, get my work done, it's sort of like, take care of your kids, that work will be there, and then you get that done within that time frame that you need to get it done in.
[00:29:44] James Marland: Yeah, but, but, but it's, you have a little more agency to, um,
[00:29:50] Lorinda Marland: Yeah, like you're in control
[00:29:52] James Marland: of it. Yeah. Yeah,
[00:29:52] Lorinda Marland: you're in control of how, how to prioritize your tasks. When to get them done, when to schedule things. Like, that you have control of.
[00:30:01] James Marland: Yeah, there's, there's multiple, uh, balls you're juggling in the air.
[00:30:05] James Marland: And all you have to worry about is don't drop the glass ones. Yeah. And the other ones will bounce.
[00:30:10] Lorinda Marland: Yeah.
[00:30:10] James Marland: But don't, don't, don't drop the glass. And, uh, you're, you get to decide how you're gonna manage that. So, anyways, just circling back, for you, for distinguishing yourself, I would try to focus on, uh, Attracting and keeping long term clients with excellent service.
[00:30:31] James Marland: That is your, that's your niche. Um, and then, then you don't market to people who are very short term project based. Those people, there's probably somebody out there. So who is like, I know how to get your next gig for your next meal. Just, uh, and go with them. But if you want somebody who is very, uh, considerate and, um, thinks about how, how all the pieces fit together and how, if you move one piece, another piece moves.
[00:31:09] James Marland: And so you got to kind of consider how everything fits together. And, uh, that, that would be somebody you could work with and coach up to bringing on their own clients. So, well, we gotta, we gotta wrap up, but, um, we did talk about several different. Reasons why Lorinda Marland doesn't have an online course.
[00:31:32] James Marland: The first is like her identity and how she feels, views herself. It doesn't even come to her mind sometimes. Um, even though there's that. Uh, even though she's an expert, she still struggles with, like, who am I and the imposter syndrome. She also struggled with, uh, technology, right? And like, how do you even do it?
[00:31:54] James Marland: Yeah, right. You're an expert in your field, but maybe not an expert in starting a Canva account or a Teachable account. So, so there's that. And then the, the third thing is, Third or fourth one was, if you have an idea how you distinguish yourself, and my suggestion was finding what you're really good at and how you can offer a shortcut to people and focus on that and don't focus on the other stuff.
[00:32:21] James Marland: What do you think about that?
[00:32:23] Lorinda Marland: I think that's helpful. But yeah, that's good. Good advice.
[00:32:26] James Marland: So, how close are you to starting an online course, Ms. Marling?
[00:32:29] Lorinda Marland: I don't know. You've given me a lot to think about.
[00:32:34] James Marland: I know a guy.
[00:32:35] Lorinda Marland: Yeah. I
[00:32:36] James Marland: know.
[00:32:37] Lorinda Marland: Could his name be James? Yeah,
[00:32:38] James Marland: it might be. Well, James is very common. It's a very common name.
[00:32:42] James Marland: But yeah, I do know a guy who does that type of stuff. But, uh, um, man. Uh, I just see you day in and day out doing the stuff, working for people, and it makes me think, you know, could you spend five or six hundred dollars on a Kajabi course and put stuff online? Probably. Um, but yeah, that's for another discussion.
[00:33:04] James Marland: Well, thank you for your time, Lorinda.
[00:33:07] Lorinda Marland: Well, thank you, James, for having me.
[00:33:10] James Marland: And this is James from Course Creation Studio and the Scaling Therapy Practice, uh, reminding you to put your mission in motion. We'll see you next time. We made it home. We're alive too. We didn't die on the road. Nope. Did you stop recording?
[00:33:27] James Marland: I did not because I'm driving. All right, I can stop recording. Hopefully that recorded. Very bad if it didn't record.
[00:33:45] Microphone (Yeti Classic)-2: Thank you again for joining us on today's episode of the Scaling Therapy Practice. I hope you found the discussion with Lorinda insightful and motivating, and maybe you saw a little bit of yourself as you learned why some of the reasons why people don't launch online courses. A lot of it boils down to, well, a lot of getting started is boils down to fear and mindset and not believing that.
[00:34:14] Microphone (Yeti Classic)-2: You had something to offer, but when you really look at it, you're probably an expert at what you're doing. And somebody out there is desperately looking for what you can offer. If you're looking for more support and resources, please join the Facebook group, where you can connect with a community of like minded individuals.
[00:34:35] Microphone (Yeti Classic)-2: Visit the Facebook page at Course Creation Studio. And you can get some content there, uh, the, the landing page content, and then the, the pilot course sign up and you can sign up for that overcoming self doubt to transform your mindset and realize your dreams. It's to help you tackle, become the, uh, have the mindset of a course creator and somebody who believes that they have something to offer.
[00:35:04] Microphone (Yeti Classic)-2: The world. And that's something I want to provide for you because it's something I feel like maybe I didn't get in the beginning, um, that, uh, people to believe in me. And I, one of my, one of my fears is that there's a dream out there. There's somebody who has an amazing idea that can help a lot of people, but they don't feel encouraged or supported.
[00:35:26] Microphone (Yeti Classic)-2: And so instead of trying, they're just going to let that dream die and wonder what if, you know, what if I launched it? What if I started. Five years ago, 10 years ago. What if I started today? No, I just don't want those, those good dreams to die. So if that sounded something like you just joined the group and, uh, lurk in the shadows until you find something that interests you and, uh, get engaged and engage with that, ask me a question or post your comments on there.
[00:35:55] Microphone (Yeti Classic)-2: I'd love to hear from you.
[00:35:57] Microphone (Yeti Classic)-2: Remember, the views expressed on the Scaling Therapy Practice are that of the hosts and guests. It's for information and educational purposes only. Everybody's situation is different, so if you're looking to make some changes, please consult a lawyer or an accountant. Scaling Therapy Practice is a proud part of the Psycraft Network.
[00:36:17] Microphone (Yeti Classic)-2: www. psychpathnetwork. com
