STP 65: Clarify the win:
10 Questions to Ask before launching a course
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Thanks for tuning in to the scaling therapy practice. This is the show where we empower mission-driven helpers to launch life-changing online courses. In this episode, I'm going to be talking with Elena Smith. She is launching a course on helping people through trauma in her. On her, um, webpage portrayal to beauty. Dot com that's portrayal to beauty.com.
And in this episode, I ask her a 10 questions about why does it matter? You know, what, why. Are you launching this course? What problem are you solving and why does it matter to your customers? And so we're going to, it helps people clarify that when, as you're launching a product, the clearer you are on the win that you can get for other people. The more it's going to connect with them. So you're going to answer, you're going to listen to Elena's responses to these questions. Why are you making the course? Why doesn't this exist already? Why now? Why do people need this product? Why will people want what you are offering? Why would somebody pay for this?
You know, not just why do they want it, but why are they putting down money for it? Why would people buy from a competitor? Why would people cross the street? To buy from you instead of your competitor. And then why does it matter to you? So. You're going to listen to Elena's responses as she is going through this, on her own. Maybe this will help you clarify your win on what you're going for and why people would buy from you. And your product instead of from your competitor. Thanks for joining us and, uh, take a, listen to my interview with Elena Smith and clarifying the win.
[00:01:53] James Marland: Hello and welcome back to the scaling therapy practice. This is James Marland, your host. This is the show where we help mission driven leaders launch life changing online courses. I have a special guest today, Alaina Smith. I'm very happy to have her here today. She's working on a course to help people with betrayal trauma.
[00:02:19] James Marland: Uh, Alaina, welcome to the show.
[00:02:22] Track 1: Thanks. So glad to be here.
[00:02:25] James Marland: So why don't you introduce yourself? Tell us, uh, where you practice, where you live and a little bit about your family.
[00:02:32] Track 1: Yeah. So I am in Grand Rapids, Michigan. I'm a licensed professional counselor, certified advanced alcohol and drug counselor and certified sex addiction therapist. Um, run my own private practice and working on doing the courses and things online as a second company. So I have Mariposa counseling and Mariposa recovery Institute.
[00:02:52] Track 1: Um, married three kids on a dog and. Just kind of doing the thing.
[00:02:58] James Marland: And I'm going to say it wrong because I, I, uh, English is my first language, but I Mariposa.
[00:03:06] Track 1: Mariposa. Yeah.
[00:03:08] James Marland: How do you spell that?
[00:03:09] Track 1: M A R I P O S A.
[00:03:13] James Marland: Okay. And it has something to do with transformation, right? Like,
[00:03:16] James Marland: uh, butterflies. And can you explain? It's a really unique name. Can you explain briefly how you came up with that? Uh, that that imagery because your your logos like a butterfly and. You know, it's, it's a really transformative thing. So can you explain a little bit about that?
[00:03:33] Track 1: absolutely. So mariposa is the Spanish word for butterfly. Um, I do speak Spanish and so that's where that came from. And so it's a nod to me being Spanish speaking, um, as well as just the whole metamorphosis that goes through with a butterfly and that idea of transformation. And I think a lot of us are aware of like, you know, caterpillar, cocoon, butterfly.
[00:03:56] Track 1: But really that understanding that in that cocoon and that chrysalis, they, they turned to goo. Like they're, they're not at all a recognizable person compared to what they were before insect. Right. And then when they come out as a butterfly, again, that's that full on transformation. And so I just love that as a picture for mental health, because I think sometimes we have to undo what was and become something that looks like nothing and messy and kind of gross in the middle.
[00:04:20] Track 1: Um, but that's on that way to becoming something absolutely beautiful.
[00:04:26] James Marland: It's amazing. I really like that metaphor because when you're going through that struggle, you do kind of feel like goo.
[00:04:33] James Marland: You're like, you're like, uh, it's, it's rough. So, uh, that, um, and that is as I've been working with you, that is your, your mission. You know, you're helping people. take the ugly stuff of their life and turn it into something beautiful. In fact, that's the, um, that's, I think that's a little bit of how you came up with your, your webpage title, right? What is
[00:04:55] James Marland: it's a beauty or betrayal to
[00:04:58] Track 1: yeah,
[00:04:58] James Marland: beauty,
[00:04:59] Track 1: yeah. So that idea of that transformation and that the things in life that are really hard or awful or ugly, they don't have to stay that way. We can find beauty on the other side.
[00:05:12] James Marland: That's amazing. So, uh, we're going to, today we're going to talk about, uh, you're creating a course and we're going to talk about a little bit about like some questions to ask yourself when you're getting ready to Uh, launch your course or create your course, just some, if you can answer these questions, well, you are on your way to having something, having a product that people will be attracted to. And the clear, uh, we're always learning, but the clearer you can answer these questions, the more likely it is for people to respond to what you have. So we're about halfway through in creating your Online course
[00:05:52] James Marland: together. Um, and you, uh, you know, I've just been amazed at how clear you are with your message and your presentation. And so I wanted to do this interview with you. So you can kind of explain, you know, uh, help people understand what you're going through and what you've kind of process through as you make your course.
[00:06:13] James Marland: You ready?
[00:06:13] Track 1: Yeah.
[00:06:15] James Marland: All right, so these are questions to help you flesh out your product service for your ideal clients. Um, this comes from a training I went through called Atlas. So here are the questions. So the 1st question is why, you know, why are you making this?
[00:06:32] Track 1: So for me, I think it was really that idea that I'm one person with a limited timeframe, but I recognize that I have knowledge and skills that are valuable. And so I wanted to be able to reach more people than I can in the traditional therapy setting. I've also run like in person groups. I've done the educational piece that way.
[00:06:52] Track 1: I love doing that with clients. And so knowing like I have this skill set, but even the in person groups, like I have a limited space. I have limited time. I can't do that ongoing all of the time and put the time into it that I would really love to. And something like an online course allows me to use that curriculum I've developed, use that information and just reach a lot more people.
[00:07:16] James Marland: Absolutely, that's, you just kind of encapsulated one of the big benefits of online courses is that you can reach people with a brighter audience you can help more people. Your time is limited, you know, we're all faced with that time limited equation and problem. And so online courses are a great way to. Uh, uh, maximize your time and help people in a way that they can reach you even when you're, you know, you're already doing some of something else. So, uh, the next question is, so why, why doesn't this exist already?
[00:07:58] Track 1: I think this is one of those things where there are some variations of this, but everyone's going to approach it a little bit differently. And I think what makes my approach a little different is coming from within the Christian faith standpoint. I don't think it's talked about enough in the church. I don't think it's handled as well as it could be in a lot of spaces.
[00:08:17] Track 1: And so this is an area where a lot of women, they may find some resources online, but if it doesn't match up with their faith, Background. I think it's just harder for them to tie into. And so really being able to be kind of that like subset where there aren't as many voices or things, or sometimes it is, it's a, a personality thing, right?
[00:08:35] Track 1: Like it's, I get it. I've lived it in my own way and so I have both sides of it. I'm not just someone who's experienced it or just someone who has book knowledge. I kind of have that marriage of the two, and I think that makes it unique.
[00:08:49] James Marland: Uh, so why, uh, why don't you think it's in the Christian circle? Why don't people talk about the trauma and the betrayal and like all this messy? You know, the messiness and the brokenness like this.
[00:09:03] Track 1: I think just because it's hard and it involves such a taboo topic. So with betrayal trauma, we're really looking at a lot of like sexual behaviors, right? And so that idea of just sexuality in general can be very taboo in the church. I think there are a lot of movements making really significant headway to help change some of that and to make it more approachable, to make it less taboo.
[00:09:23] Track 1: But I think just so much of the stigma and the shame around it all is really what has made it so hard for people to have those conversations. And that's where I think something like an online course. There's a safety in that. There's an anonymity in that. And so they don't have to go talk to their pastor and name it out loud.
[00:09:39] Track 1: They don't have to maybe be seen in a waiting room by someone else in their congregation who knows what that office is for. Instead, they get to gently approach it from home with safety and anonymity.
[00:09:49] James Marland: Yeah, uh, I grew up, uh, growing up in the church. If somebody had an issue like this, they just went away. They didn't, they didn't stay in the church. They didn't talk, they didn't talk to anybody or they just tried to keep it quiet and kind of suffered alone and got more and more isolated and lonely. Um, and so it's really refreshing to see new, um, you know, the, uh, new programs and efforts by people to actually get this out there because that's, you know, those secrets. Make this a sick and the church can sometimes be the sickest place in the, in the town, because we just have all these secrets. Uh, so. All right. So why, why, um, why this group? Why, why this group for you? What, what, um, what is it? What, um, what makes you sensitive to this group?
[00:10:46] Track 1: I think because I also have a history of being in relationships where infidelity was present. And so prior to my now husband, I had two boyfriends that both engaged in cheating and infidelity. And at the time I didn't know betrayal trauma was a word for that. I had no framework which to understand what I was going through, what was happening to me.
[00:11:06] Track 1: Um, and so, and then it happened years later that I got this education as a certified sex addiction therapist, learned so much about betrayal, trauma, and started to put together the pieces of like, I was that person. And so I think that's part of where I've really uniquely connected to these individuals and I understand it.
[00:11:22] Track 1: And I want to make sure that. People don't have to feel as alone as I felt, and they don't have to feel crazy, like how I felt crazy. And that there are voices out there saying, Hey, this is a real thing. And we really do get better on the other side. And there is a path through this,
[00:11:38] James Marland: Yeah, I think, I think that, um, your authentic ness authenticity, uh, really shines through. Um, and, and that's what, when you're, when you're going, when people. By a course, they're buying the information, but they also buy in the teacher,
[00:11:56] James Marland: right?
[00:11:57] James Marland: they're they're buying, like, does this person really know me? Do they get me? And I think, uh, one of the key concepts is knowing who your authentic person is. If you're trying to sell something that you're not. Just just to sell it. It's um, it's it shows like it. It really shows just the way and the opposite is true. Like, if you are your authentic self and you, you know, the storms people have gone through and you can help them navigate through it, that also shines through.
[00:12:28] James Marland: It's it's easier to connect with your ideal audience when you are authentic and it just really shines through with your, your course and how you're, you know, just talking about, you know, The issues and and always, um, giving hope like somebody who maybe hasn't gone through betrayal trauma might not emphasize the hope.
[00:12:49] James Marland: Like, yes, it's hard, but you can get through it, but you're, you're emphasizing because you've been through some of this, you're emphasizing what they need to hear.
[00:12:58] James Marland: They need to hear that. There is. You know, there is the butterfly at the end of the cocoon type of
[00:13:05] James Marland: message. So great. Okay. Um, did I ask why now?
[00:13:11] James Marland: I don't think I asked why now. So the next question is why now? Why, why launch this product now?
[00:13:18] Track 1: I think because my wait list is longer than I can get to, so I can't get people into individual therapy. I'm full that way. And so that's, you know, my other avenues of helping and delivering this message and being a part of this. I'm at my max for time and capacity. And it also just, I think, connection to resources.
[00:13:37] Track 1: So being connected to you, being connected to course creation studio, just like understanding Those pieces laid the framework for now to work. Whereas if that wasn't there, it wouldn't have worked to do it now.
[00:13:49] James Marland: And you're just one person in one church or one town. You know, and you're full, right? Like, just it's, it is, um, this, uh, I heard, uh, I was listening to a testimony of somebody at, uh, I go to a program. If you see my shirt, it's called regeneration and, uh, and it's a 12 step recovery program. And there was somebody who had gone through the program and they. They mentioned betrayal trauma in their, in their end of end, of course, uh, testimony and I'm like, I know what that is, like it, but it's, but it's not spoken about. It's just there, like, it's just, it's just there, it's, it's everywhere, um, because the church really doesn't, unless you have a program for it or somebody who's gone through it, you just, you know. You, you do the best you can
[00:14:42] James Marland: and you don't talk about
[00:14:43] Track 1: Well, and I think it's often named as like a sin issue, which isn't wrong, but it's this idea like, Oh, the person you're married to has a problem and they need to get better. So come alongside and support them. And there's a role for that. But I think there's not enough understanding of like, even though it didn't happen.
[00:15:00] Track 1: Like it didn't happen to me directly, right? Like they didn't directly hurt me. They hurt me. It happened around me. It involves me. And I think that's what a lot of these women feel so unseen because there's this idea like, okay, well, but it still happened to me in some way. And I think a lot of times they don't even have words to put to that.
[00:15:19] Track 1: Instead it is that like, okay, let me put on like, You know, the good wife face and I'm going to try and help or whatever. And that's a really hard thing to do, especially when you don't know, like there's something biologically happening in your brain because of what you've gone through.
[00:15:36] James Marland: Yeah, they assume the, the good Christian or church thing to do is just suffer in silence and like make sure there's peace in the home while they're dying, while they're dying inside.
[00:15:47] James Marland: So, so, uh, that kind of relates to why do so? The next question is, why do people need this? This course or product?
[00:15:58] Track 1: They need this to have validation, to know they're not alone, to know they're not crazy. I just said to a client earlier this week, she was describing some things and I was like, that's PTSD. This has given you PTSD. It's an actual clinically diagnosable thing. And she just started sobbing and she was like, that's the first time someone has allowed this to really be real.
[00:16:18] Track 1: And I just thought, you know, I have experienced this. experience after experience of people being like, Oh my gosh, that's it. That's why I feel this way. All of a sudden I'm not insane. And that's what people need to know. As I tell them, like, you will feel crazy. You don't recognize you, but your brain and body is doing exactly what it was designed to do when something traumatic occurs, you're actually not crazy.
[00:16:38] Track 1: You're struggling. You're going through something. All of this is supposed to be as awful as it feels. It's supposed to be this way. And when they can understand like, Hey, this is a process. And my brain is going through something, but there's an end to that something. It's not going to stay here as long as I keep putting one foot in front of the other.
[00:16:55] Track 1: And I think that's why people need this. They need to hear that message to know that like, this is normal. As crazy as it all feels, it is normal to react the way you're reacting.
[00:17:08] James Marland: Okay. And then, uh, going a little deeper. So that's why do people need this product? Why will people want? Why will people want this?
[00:17:18] Track 1: Because they'll feel seen, they'll feel heard. They'll have an understanding. I think one of the biggest issues with this is that sense of isolation. And when you realize, Hey, there's enough people dealing with this thing, that there's this whole course for this, and there's this whole body of research about this, all of a sudden you're not alone anymore.
[00:17:37] Track 1: And I think that sensation of alone is so important. So damaging. And that's what is the biggest struggle I think for a lot of people. And so having this, it's like, Hey, I need to not feel alone. I need to feel like I belong to a community. There's a group of people who get me and who understand what I'm going through.
[00:17:55] James Marland: Uh, and it's, it's something, you know, that is like, uh, foreign to other people. Like that piece
[00:18:02] James Marland: of information can really open up somebody's world. I remember taking a walk with a friend of mine and he was describing his family situation, some of the problems he's had. And I'm like, Oh, you are in a dry alcoholic family. You know, you had a dry alcoholic family system. He's like, what is that? I'm like, Oh yeah, that's when somebody experienced alcoholism and everybody still has the same roles, but nobody's using alcohol anymore. It's a very simplified
[00:18:30] James Marland: version of it. Like I'm not a therapist, but I've been to some training and I'm like, Oh yeah, that's the family system. And he, it just blew his mind because then all the pieces sort of like went and they fell into place. And like, that is why I feel this way. Yeah. That is why we're still struggling with this. It was it was just this offhanded comment because I'd been to some training about, uh, alcoholic family systems.
[00:18:57] James Marland: And, um, and and that's what this, you know, that's, that's what this does. Like,
[00:19:03] James Marland: this, this type of course. We'll make things clear to people who are just living in that hurt and pain and fog for this for this issue. Like, why do I feel this way? Why does it hurt so bad? Why do I keep trying but nothing helps? Um, yeah, just giving names to it and making it make sense. It's very valuable going even deeper is those, but, but why would somebody pay for this, you know,
[00:19:33] James Marland: what, why would somebody want to put down a few bucks to get, to get this type of course.
[00:19:39] Track 1: Well, and I think, you know, I tell people they end up with an accidental master's degree in this because of becoming a Google researcher. And here's the thing. You want to pay for it because it saves you time, energy, and effort. You can find all this information. You can consume book after book and listen to podcast after podcast, or you can get it in a concise soundbite manner.
[00:19:59] Track 1: that matches with the idea. Like, that's why trying to keep things to like 15 to 20 minutes at most for each lesson. Because when you're going through trauma, your brain can't take much more than that. You're not withholding and you're not holding onto the information. You're not keeping it in and digesting it well and, you know, processing it all.
[00:20:15] Track 1: And so, What I'm doing is giving people the space to not have to do all that research to not have to spend hour after hour after hour googling and reading and doing when it's put together in a concise, easy to locate place all at one go, and they're not having to sift through it to figure out what is actually backed research wise and what isn't and what is beneficial and what's not beneficial.
[00:20:41] James Marland: And I think that goes back to also, they're getting it from you.
[00:20:45] James Marland: You know, like, if you're your authentic self, you can communicate to the people who connect to you. There's, there's many of them. You might not help everybody in betrayal, betrayal, trauma, but there are people who, who are going to just like, Oh, I, she gets me and I, I can trust her and isn't that the trust factor of getting better?
[00:21:10] James Marland: Can you talk about that a little bit?
[00:21:12] Track 1: Yeah. So it's that idea that we heal in relationship, right? Like we are wired for connection. And so when you are with someone, I tell people like I could be the best therapist in the world, right? Which I by no means think I am, but I could be the absolute best therapist in the world. I'm still not going to be a fit for everybody.
[00:21:29] Track 1: There's something so special about sitting down with someone and you just connect with them and your personalities mesh and they are, and maybe they're only what you Like I might only be what someone needs for a season. I may not be someone who stays with them for years and years and years, but that's okay.
[00:21:44] Track 1: Our needs change, our desires change. And so we ebb and flow. And so I think that's where having that trust and being able to go, okay, you've walked this, I believe you, I get this with you. Let's dive in. I think it cuts down on so much of just like the fluff piece that goes with like getting to know somebody or things like that.
[00:22:01] Track 1: Whereas it's like, you know, if you have that trust, Then the information you're being given, your brain's already assigning extra credibility to it. And that, I think, is what matters. When you know, like, you are not just some number on a page at the end of the day, but you're a human life, valued and dignified by the other human, you know, sitting across from you or across the video screen from you, I think that goes so far.
[00:22:24] James Marland: Oh, absolutely. Yeah. That, uh, the healing and community healing and relationship. Uh, making sure when, when people know you, you value them, it's, it's really important. I remember, uh, working at, um, a freestanding psych hospital and we had hundreds of people coming in every day. It was a large office with
[00:22:45] James Marland: like 30 therapists and an inpatient unit and a day hospital unit.
[00:22:49] James Marland: Anyways, I remember every day when I walked through the parking lot, I would pick up trash. Why would I pick up trash? Because a clean office means people Uh, you respect people.
[00:23:01] James Marland: It just was like, and I wanted people to respect our office. And respect our building and know that we valued them and if they
[00:23:12] James Marland: could see that even through like a clean line, even just through a clean lawn
[00:23:19] James Marland: that we respected them.
[00:23:20] James Marland: And we're, you know, we're, we mean business. We're professional. Then I, I know. And you talked about the research. There's research that shows that people who feel that value, listen to their doctor better,
[00:23:34] James Marland: you know, and I wanted, I wanted people to get
[00:23:37] James Marland: well, like, I wanted them to come to their therapy and do, you know, talk and do their homework when the, when the doctor says. Do this homework or take this medicine or, you know, do this thing. I wanted them to actually respect the doctor in and and do it. And so why would they, why would they, um, do it? It's because you show value.
[00:24:02] James Marland: And as that is, uh, that is where I was going with that. All right, so sometimes they go on tangents. I think it made sense.
[00:24:13] James Marland: We'll have to
[00:24:13] James Marland: re listen to that. All right. Okay. Okay. All right. A couple, couple last questions. Um, so what, so there are other courses out there. Why would somebody buy from a competitor?
[00:24:29] Track 1: just because of what you said, it's that authenticity piece. So we're all going to maybe have a slightly different lens on it or a slightly different understanding because of having been through it or because of our own personal life experiences, right? Like I'm as much formed by my education as I am by my life experiences.
[00:24:44] Track 1: And so. You're going to find people who maybe have a similar walk to you or have a similar background, which I think again, enhances just that understanding. And I know we've all had that moment of like being with somebody and be like, Oh, I think they're helping me. And then they say this one thing and you're like, wow, you really don't understand me.
[00:25:02] Track 1: And now I question everything. Like I remember saying. Seeing a therapist, um, after my second was born and we were doing really well together, and then I made a comment about something and it was just a part of my lifestyle, part of my belief system, and immediately she jumped in and questioned it as if it was problematic.
[00:25:18] Track 1: Well, why would you say that? Why is that the thing you would hold? And in that moment there was this immediate break in trust and report. 'cause it was that very clear like, you don't get me and now you're trying to change me, but I'm not here for this. And that's what I think. make some courses more valuable to people than others.
[00:25:36] Track 1: I'm not going to be a fit for everybody, but I'm also not trying to be. I'm trying to be a fit for the people I am meant to be a fit for. And I want them to know I get them and we have those shared experiences.
[00:25:48] James Marland: That's great. Uh, I, I do think, uh, just that I'm trying to be a fit for the people that, I fit with it. That's not exactly what you said, but that's that's the message like you're you are not a fit for everybody. And in fact, if you tried to be a fit for everybody, you would you would burn out because there's just so much competition on the top. where people try to be, be all for everybody. You're trying to be very important for the group of people you can help,
[00:26:18] Track 1: Yeah,
[00:26:19] James Marland: like that, that smaller niche group. Okay, so why would people, so this is, this flips the question then, instead of buying from your competitors, why would people cross the street to buy from you?
[00:26:32] Track 1: I think it is because I really am not here just to make money. I'm here to help. And so there's a very big difference in feeling. And I do believe the people, you know, I'm not saying everyone who makes a ton of money, isn't helping either, but it's that idea that our bottom line and our end goals matter.
[00:26:49] Track 1: My end goal is to help the people I meant to help and to get this information out there, to spread the knowledge and to hopefully really do something that's intentional. I'm okay with it being small. Small or slow, because I think slow growth is strong roots. And so it is, it's that idea that I want to really make sure people are seen, heard, and understood.
[00:27:10] Track 1: I'm not just throwing a bunch of information at them. I'm not just doing those things. I genuinely want this to be something that can have impact, that can have value. And so that's where like having a grounding exercise at the end of every lesson, like it's not just education. There's some kind of tangible application piece too, and not every course is going to have that.
[00:27:27] Track 1: And so I think that's something also that kind of. sets me apart is I'm trying very hard to make it like, let's give you information, but let's help you do something today that helps you feel better today.
[00:27:39] James Marland: And I, and just, I think that's why we connect because I want to help people to like, if I'm not a therapist, but if I can help people get help through education, um, it's, it, it, uh, it connects with me and also just what you said, helping is more important than money. It's not that the money isn't important because part of part of what allows us to help more and more people. is getting value back from what we put out.
[00:28:11] James Marland: But, but the helping is, is the primary. Like the people that will be attracted to me and my services are people who have, have the money like second or third and the helping and the mission part first. And there are plenty of people out there who have the money side first. That's great, you know, but that, that those people would not necessarily be attracted to some of, some of what I do, because I have the helping first,
[00:28:44] James Marland: I, uh, and, and one of my goals, you know, I have a, I have a guy who's a mentor and he was like a millionaire and he spent, you know, his fifties and later going on missions trips and helping people and funding stuff and donating things.
[00:28:59] James Marland: And I'm like, That that's somebody who I idolize, like, I idolize the person who does well with what they have and makes enough money to, you know, do these mission impacts and, like, get out there, you know, do things with their money that they wouldn't do in person, but they help people. And that's 1 of those things that really. It was impactful to me. Like, I didn't even know he was a millionaire. I didn't even know he was like this really rich person. He's just, it was just who he was. And I'm like, Oh, that is the way to live. So anyways, so that, that is why people just, just as you said, that is why people would buy from you. Cause you're authentic.
[00:29:39] James Marland: Like they would buy from the authentic Alaina. question. Uh, why does this, why does this matter? Like, if you could just sum it up, why does your course, your program, why does it matter to the world?
[00:29:53] Track 1: It matters because it takes something that's hidden and in the dark and stigmatized, and it brings it out into the light. It eradicates shame, it creates understanding, and it helps people get unstuck. It's very easy to stay. Stuck in shame, stuck in stigma. And this is a way to know what's happening inside yourself and then be able to move through that.
[00:30:16] James Marland: Well said. So where, uh, thank you so much for this interview. This was really, uh, encouraging to hear, uh, just, just because I'm excited for you. Like your, your, uh, your heart shines through and, um, it's just this, this message Of hope for people who are feel stuck in the mud. Where can people find you? Um, we are going to do a webinar.
[00:30:41] James Marland: I'll put the dates in the show notes. So we can talk if you have something about the webinar. But, um, where can people find you? And, uh, what is the webinar? We're going to be doing.
[00:30:53] Track 1: Yeah. So the webinar is going to be talking a bit about that idea of living in contradiction and how, you know, life isn't all one way or all the other way. Um, trauma likes to be very black and white, very rigid. And so just kind of helping people mold that and just understanding that piece as well. Um, and people can find me at betrayal to beauty.
[00:31:12] Track 1: com. And then, um, I'm on Facebook and Instagram, it's Mariposa Recovery Institute on Facebook. Um, Instagram is Portrayal2Beauty, T O, not the number, um, and so each of those locations.
[00:31:27] James Marland: Wonderful. Uh, thank you so much for joining us. And, uh, everybody, uh, please, uh, if you want to sign up for that webinar, it'll be in the show notes. And, uh, visit her web page and follow her and just see where, uh, her process as she launches her course in the next month or two. All right, this is James from Course Creation Studio in the Scaling Therapy Practice.
[00:31:47] James Marland: We will see you next time. Hey, as we end, I want to remind you that Elena is going to be doing a webinar, a learning event for. People who have experienced trauma or people who are helping people who have experienced trauma. It's called the path to peace. Transforming. Trauma from hurting to helping. And this is going to be on April 18th, 2024 at 2:00 PM.
Eastern standard time. It's going to be a one hour presentation. Where she talks about understanding trauma. A tool for transfer transformation. And helping people use trauma. Too in their healing journey instead of being hurt by it. So make sure you tune in to that. It's a part of her launching her online courses for helping people through their trauma. And she has a four lesson video series with. Uh, therapeutic interventions and, um, mindfulness techniques and a workbook for you. So I hope you join that, uh, that webinar, the path to peace, transforming trauma from hurting to helping.
If you have experienced some trauma in your life and you're stuck. So make sure you check that out. The link will be in the show notes and of course you can. Go to her. Her webpage, which will also be in the show notes to find out more about her blogging and newsletter, everything that, uh, can help. People struggling with trauma. She is on a mission to help people not feel alone. And I just love that about her and her mission.
So check it out, check out the show notes. Thanks again for listening.
