Online Course Planning Checklist

STP 88 | How to Easily Create Demand with a Problem Solving Message

Season #3

Mastering the Demand Narrative for Therapists: Building Interest Without Being Salesy

 

In this episode of the Scaling Therapy Practice, host James Myelin explores the concept of the demand narrative, a framework that helps therapists build interest in their services without appearing salesy or pushy. James shares insights from the book 'Effortless' by Danny Iny and the course 'The Art of Offer Craft.' He breaks down the five steps of the demand narrative: meeting people where they're at, articulating their worldview, sharing deeper insights, explaining the solution, and providing the next action. This episode offers a new perspective on how therapists can frame their solutions in a service-oriented manner, making the process of selling feel more like helping.

Show Highlights

  • 00:00 Welcome to Scaling Therapy Practice
  • 00:22 Introduction to the Demand Narrative
  • 00:48 Learning from Experts
  • 01:34 The Power of Selling as Service
  • 02:12 Understanding the Demand Narrative Framework
  • 02:28 Step-by-Step Guide to the Demand Narrative
  • 03:12 Identifying and Validating Pain Points
  • 06:33 Articulating the Client's Worldview
  • 09:34 Sharing Deeper Insights
  • 11:08 Explaining the Solution
  • 15:19 Encouraging the Next Step
  • 18:02 Building Trust and Relationships
  • 19:04 Conclusion and Contact Information

Effortless: The Counter-Intuitive Business Growth Formula for Coaches, Consultants, Authors, Speakers, and Experts 

The Art of Offer Craft - I can’t find it as a stand-alone course. The company that made the course is Mirasee. 

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