STP 57 Empowering Mission-Driven Helpers to Create Life-Changing Content
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[00:00:00] James Marland Podcaster: Hello, this is James Marland. Of the scaling therapy practice. I'm excited to introduce season three of the scaling therapy practice. The first season was David Hall and myself, and we talked about growing your practice. It was very beneficial to have David as my partner for about 40 episodes. And he had a wealth of information. It was great to talk to him. I could often find myself talking to him for hours about just growing a practice. And then season two was all about marketing and we had Lisa mustard and Steve Besaw. And Don Gabriel, they were the co-hosts and we had some interesting guests. Um, we talked, um, about marketing. And how to market your private practice. Moving forward.
[00:01:01] James Marland: I don't have co-hosts. So what am I going to do? Because I feel like there's so many great therapy podcasts out there about businesses. Um, about growing your practice about. Um, building your private practice, not being a therapist myself. I felt like. I would, this would have to be a, just a big interview show. Where I could get guests on which. Um, this already, there's already people out there doing that.
[00:01:27] James Marland: So I was thinking, what, what could I do to benefit the community of helpers? So moving forward. Um, the scaling therapy practice. At least for season three here. It's going to be focused on helping therapists develop online courses to get them. Uh, to help them develop a product line or something that can help them. Earn a little bit of revenue or help some more people. That's not just seeing more people. Uh, in the chair, like getting, getting them out of the chair. So.
[00:02:02] James Marland: I want to empower mission-driven helpers to launch life-changing online courses. Say that again, I want to empower mission-driven helpers to launch life-changing online courses. I'm gonna unpack that a little bit, because this statement is something I've been working on for probably a year. Like, what do I actually do?
[00:02:24] James Marland: What am I trying to do? Who, who, who are the type of people that.
[00:02:29] James Marland: Touch my heart, you know, who do I want to spend a lot of time helping and use my gifts helping. So let me impact that. So I empower. Uh, the, I am power means I'm just the spark. I'm not the person doing the work. Um, I'm sort of like the catalyst. To help people get going and get moving. Like. Uh, the many of you who are listening to this, probably have an idea of who you can help, who you are, irrationally passionate about. Where you, you. Have a mission. You want to help those people, but you just don't know how to get that out behind besides just doing what you've been doing, which is meeting people in groups or individually for your therapy sessions.
[00:03:12] Microphone (Yeti Classic) & Logitech BRIO-3: How do you get beyond that? So I want to empower people to move beyond. What they're already doing or to grow and expand. The second part though, is very important to me. It's mission-driven. Helpers. Like. I want to help people who are on a mission to help other people. And you, you can probably think if you're thinking about who do I want to help, like who are my, my group of people that I can help, the best that I can help, the quickest that I have a way of helping them.
[00:03:41] Microphone (Yeti Classic) & Logitech BRIO-3: And I love doing it. There's a lot of them. And they can pay me to do it. You, you know who those people are, you have an idea of who those people are, you know, who you want to work with and who energize you and who are your, your must haves and you know, the people that drain you and that you would rather see less of them.
[00:03:58] Microphone (Yeti Classic) & Logitech BRIO-3: It's not that they're they're bad people or bad clients. It's just, they don't quite fit your dream life or your dream client. So. I want to help the people who have a mission. If you can fill out this phrase, I am on a mission to, and then just. What is the first thing that comes to mind? I'm on a mission to help this group of people do this or eradicate.
[00:04:20] Microphone (Yeti Classic) & Logitech BRIO-3: I think of Mike McCollough. I'm on a mission to eradicate entrepreneurial poverty. I'm like, oh, that's a great way to say it. You know, and on the flip side, he's on a mission. To make profitable. Entrepreneurs. So. Uh, so what's your mission. You know, what's your mission? Uh, I want to help people who are mission-driven. Helpers.
[00:04:42] Microphone (Yeti Classic) & Logitech BRIO-3: Uh, the next part is launch.
[00:04:44] Microphone (Yeti Classic) & Logitech BRIO-3: Like you already have the idea you're already. You're already doing something I want to help you. Take what you're doing and launch it into a new area.
[00:04:55] Microphone (Yeti Classic) & Logitech BRIO-3: Uh, Uh, a lot of the therapists I've been talking to or helping. They they're frustrated by the technology. They're frustrated by all the things they have to learn. They're frustrated about. Um, how do they get their course online? How do they record it? How do they do the video? Uh, Where do you find. Um, your clients were, how do you market. How do you partner with people?
[00:05:20] Microphone (Yeti Classic) & Logitech BRIO-3: What's a webinar, what's a lead magnet. You know, all those things that, uh, I've been working with for the last two years. And even before, but a more full-time in the last two years, all those things I can help people with. So I want to help people launch and I being the science fiction nerd. That I am.
[00:05:39] Microphone (Yeti Classic) & Logitech BRIO-3: I love rockets and, you know, things that go up way high in the sky. And. Um, Firework like fireworks. I love watching the fireworks take off. It's very exciting to me. So I love the vision of launching we're launching. We're going somewhere. We're moving, we're doing something so. I want to help mission-driven helpers launch what their next stage and then a life-changing online courses. What. Why life-changing why did I choose life changing? Why did I add that descriptive word?
[00:06:14] Microphone (Yeti Classic) & Logitech BRIO-3: Because I am. Motivated by people who want to help other people I'm motivated by. Uh, people who see something in other people.
[00:06:27] Microphone (Yeti Classic) & Logitech BRIO-3: Even when they don't see it themselves. And so, uh, I want to not. Not that I'm. So I've had conversations about money with other people and they're like, oh, you gotta, you gotta make money. Yes, yes, of course. You have to make money. Of course you have to make money in the business. Um, the more successful you are, the more people you can help. It just makes sense.
[00:06:49] Microphone (Yeti Classic) & Logitech BRIO-3: You have to be able to make money, but making money. It's not necessarily the big motivator for me. I want to make money so I can continue to grow the business and help more people. But the first, the first thing I want to do is make somebody's life better. So. So that motivates me. What, when, um, what doesn't motivate me is people who are manipulative or disingenuous or trying to. Um,
[00:07:21] Microphone (Yeti Classic) & Logitech BRIO-3: Take money away from people without providing the transformation.
[00:07:25] Microphone (Yeti Classic) & Logitech BRIO-3: So I want to help people who are trying to provide the transformation. In exchange for the value that they get back. So, uh, life-changing. I want to help people who want to help other people change their lives and make it better. I think of. Um, The therapist who is working with people who have experienced trauma in betrayal in their life. That is somebody that. Is on a mission.
[00:07:55] Microphone (Yeti Classic) & Logitech BRIO-3: They are irrationally passionate about helping other people deal with their betrayal and trauma. That speaks to me. Um, I work in a. Uh, it's like a 12, it's a it's called regeneration. Uh, I volunteer, I don't work. I volunteer in a program called regeneration. Where it's a, um, It's a, it's a 12 step recovery program for people who have hurts hangups and habits that have. Destroyed their life.
[00:08:22] Microphone (Yeti Classic) & Logitech BRIO-3: They don't know what to do about it, and they don't feel like they have acceptance or they have a place where they can talk about what they're going through, especially with the church. And so every Monday night I go and, uh, greet new people and help them. Get connected with a group where they can. Experience hope and love.
[00:08:42] Microphone (Yeti Classic) & Logitech BRIO-3: And so anyways, this, the therapist who I'm working with, who is dealing with people with betrayal and that sort of trauma, that, that speaks to me, I'm already doing that, which I'm already helping people. In that sort of area. Experience love and community that they might not have experienced otherwise. So that's just one example.
[00:09:03] Microphone (Yeti Classic) & Logitech BRIO-3: I think of another example of life-changing this is another, um, faith-based. Uh, faith-based example. But there, there was somebody had talked to you who has, um, a passion for working with trauma kids, going to youth groups and working with pastors and volunteers because trauma kids burn those people out.
[00:09:26] Microphone (Yeti Classic) & Logitech BRIO-3: And then they're asked not to come to church and then the trauma kids. Um, Fall through the cracks and they don't experience love and community. From where you would expect people to experience love and community from a church. So they look for those people, those trauma victims. Look for. Um,
[00:09:48] Microphone (Yeti Classic) & Logitech BRIO-3: I use the word victim, sorry, therapists, if that offended you.
[00:09:52] Microphone (Yeti Classic) & Logitech BRIO-3: But anyways, the people who have experienced trauma. And, uh, those children, those teenagers don't experience the love and community that the other kids do, and they fall through the cracks. So this person was irrationally passionate about helping youth leaders understand what's going on so that those kids don't fall through the cracks.
[00:10:12] Microphone (Yeti Classic) & Logitech BRIO-3: Those are the types of things. Um, And does it just two minor examples. There there's hundreds, there's hundreds of examples of people helping other people make their lives different. And that's, that's what I wanna do. I wanna launch life-changing. Courses online courses. Why? And finally, why online courses? Um, online courses. It's just something that makes sense. It's something I know how to do. I work with technology.
[00:10:39] Microphone (Yeti Classic) & Logitech BRIO-3: I know how to put it on to you. Sites like Kajabi. I know how to do the canvas things. I know zoom. Or webinars.
[00:10:50] Microphone (Yeti Classic) & Logitech BRIO-3: Uh, I like, I like microphones and lighting and technology. Uh, so anyways, I know how to get people further than where they are. Uh, also online courses are fairly easy to produce. They're easy to update. They're cheap. Uh, you can do it with a phone and a microphone. Like your phone camera. And then a microphone, um, like this. This little thing here.
[00:11:15] Microphone (Yeti Classic) & Logitech BRIO-3: If you see the, the, uh, camera, I just have these little microphone, there was like $30 and you can, um, their lapel mics. So you can do that and, and make your program. So it's cheap. It's cheap to do. And, uh, cheaper than other businesses, like, um, you know, writing books or whatever. And, uh, it's easily accessible online courses. Or. You anybody with a smartphone can reach them.
[00:11:42] Microphone (Yeti Classic) & Logitech BRIO-3: So they're not bound by distance. They're not bound by, um, Time, you can do them whenever. So the. They're easy to do you have the information already in your head? So I love online courses. They're cheap to produce and because it's online, you produce it once you have the one cost, basically, and then. And then the, the, the TA. The time commitment goes way down after you. Create a, you still have to promote it, but. After you create it, your time commitment goes down. So I just to recap, I empower mission-driven helpers to launch life-changing online courses. Season three is all about launching lysate life-changing online courses.
[00:12:30] Microphone (Yeti Classic) & Logitech BRIO-3: So what's the roadmap here. So for I'm going to assume this is going to take 30 to 50 episodes. I wrote out all the. I wrote out an outline. But, uh, as I get recording it, some of those, some of those subjects might bloom into. Like. Uh, series, you know, three or four series rather than one episode. So the idea that the idea for season three, you listened to season three from beginning to end from episode one to zero, you will be able to go from idea to implementation with your online course. It's my promise to you.
[00:13:03] Microphone (Yeti Classic) & Logitech BRIO-3: I want you to be able to. Launch your dream launch, your online course. Um, I'm going to have interviews with people who have launched their online course and talk about their struggles and what they. What has helped them and what hasn't helped them. If you have an online course that you've produced. Or if you have an online course that you started to produce. And you got. Sidetracked.
[00:13:30] Microphone (Yeti Classic) & Logitech BRIO-3: I want to know. I want to hear about that. So you can email me at James at. Uh, course creation, studio.com. James, at course creation studio.com. Uh, so I'm going to be interviewing people. I'm going to be going over the elements that you're going to need for an online course. And I'm going to provide tools, tips, and templates. Um, The templates will be for people who have the news. You subscribed to the newsletter.
[00:13:54] Microphone (Yeti Classic) & Logitech BRIO-3: So if you subscribe to the newsletter, if I have a template in the episode, I will have a link. For that or way to access that a template. Uh, the roadmap. So I already have a it's it's it's basically. A course for people to take their idea from idea to research, to.
[00:14:18] Microphone (Yeti Classic) & Logitech BRIO-3: Creating your online course, I already have that created, but I'm going to create. A course for the people who just want to, who just want to get a taste of it. Uh, and how to create a course in five hours. Like what, if you have five hours, you have five cancellations or maybe 10 cancellations. How can you create a course? In that time.
[00:14:39] Microphone (Yeti Classic) & Logitech BRIO-3: So that's going to come out, hopefully in the next. Month or two. Um, As I continue to develop this content. So I'm going to have an intro course to my main course. When I get to a thousand people in the newsletter and I'm up to about four or 500 right now. So when I double my newsletter, I'm going to launch a community group where people can ask questions and get some feedback there.
[00:15:03] Microphone (Yeti Classic) & Logitech BRIO-3: So that, that will be coming. And then after I developed the five-hour course, I am going to relaunch the, build a business course into a cohort. So if you wanted. It. How I've typically done it is I meet with people for three months and we develop a course together. So that is the roadmap. Uh, it's a lot of work, but I am. E if I am just as irrationally passionate about helping people launch online courses, as I hope you are irrationally passionate about who you can help. I'm just very excited about getting, getting the work out there. Personally, uh, You know, I wish there was more support for me.
[00:15:45] Microphone (Yeti Classic) & Logitech BRIO-3: When, when I adopted my son, we did go through counseling. We did go through the adoption agency, working for mental health and shelter program and doing all sorts of crisis intervention training. Didn't hurt. But I also felt alone and out there, and I wish there were easier access to some of the courses.
[00:16:06] Microphone (Yeti Classic) & Logitech BRIO-3: And then I, I have friends who have adopted kids and they're going through some of the things, same things. And, uh, my parents, they actually adopted somebody. In their fifties, they're in their seventies now. And she is. Uh, teenager and. Um, they're looking for more support. Uh, and it would be, my dream would be people who are looking for. Those types of support those community groups, the resources, the education. Would be able to find some. Find something like that easily accessible, cheap. Cheaply. Uh, and, uh, just something that would benefit and change their life.
[00:16:46] Microphone (Yeti Classic) & Logitech BRIO-3: If they're looking for it, I want to be able to help a therapist provide. A therapist, a social worker, a coach, a counselor, those people who are passionate about helping people, I want to get their work out there. So people don't have to suffer like I did or suffer. Um, like my parents did, or my friends did with wood there's particular issue specifically for me, it was around adoption and dealing with some of the, some of the struggles.
[00:17:15] Microphone (Yeti Classic) & Logitech BRIO-3: So. That's the roadmap. That's what's going on for the scaling therapy practice season three, I'm very excited about this. Um, I've been doing a lot of work behind the scenes. Um, there might not be an episode next week just because I I'm going to be trying to batch some of my work and record. Uh, just get the most out of my time and my recording time.
[00:17:38] Microphone (Yeti Classic) & Logitech BRIO-3: And I found that. I do best when I work. Uh, a whole day on something and then complete it rather than work an hour here on our net, especially with creative projects like that. If you have, if you want to be interviewed, uh, contact me, James, of course, creation studio.com. I have a form you can fill out.
[00:17:58] Microphone (Yeti Classic) & Logitech BRIO-3: We'll talk about that. And, um, if you have questions, definitely. If you have questions or problems, like what stopped you from creating your course? Let me know. It will certainly be addressed as we go on for season three. Alright, thank you for listening and we'll see you next time.
