STP 55 Marketing Review with Gordon Brewer Part 1
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[00:00:09] James Marland: Hello everyone. And welcome back to another episode of the scaling therapy practice. This is a show where we encourage you to take intentional steps towards sustainable growth. I'm your host James Marland. Today, we have a special treat for you. This show we're recapping the strategies of season two, the episodes on marketing, your therapy practice. And. We're going to explore the various strategies that will help you. Get started or get going, or get moving in a different direction with your marketing strategies.
[00:00:45] James Marland: We cover things like networking and lead magnet and SEO. And I have a special guest today. Uh, Before we get into the details. Uh, I'd like to introduce our expert, uh, in our rapid-fire strategy session. His name is Gordon brewer. He's none other, none other than the founder of the site craft network and the founder of the practice of therapy.
He's also a group practice owner in Kingsport. Uh, where is Kingsport Kingsport? Kentucky. Oh man. I think it's Kentucky. Anyways. It's Kingsport. And he's a group practice owner and just a good friend, good individuals. Somebody who gives a lot to the community. And he, he shares his knowledge. I go over rapid fire with him about. The different episodes and the downloads, and he shares his knowledge and experiences. As a practice owner and somebody who does a lot of marketing and as online courses, And, uh, has run masterminds and you're going to really learn a lot about Gordon in a S uh, and what his beliefs are in a short amount of time. Before we jump into the show though, I wanted to share a learning event with you.
Something that I'm very proud of. Uh, we're going to do a learning event on lead magnets. Uh, therapy flow is putting this on therapy. Flow is a company that works with therapists to help them fill their schedules and running marketing campaigns. And they scale people. To six and seven figure businesses. Joshua Well, the co-founder of therapy flow is hosting this event with me. Uh, it's going to be called the seven steps to more clients using lead magnets. You're going to, you're going to learn a lot from this webinar. When you have something that connects with your clients, something of value it's, it's almost like magic.
Like they, they learn to know you like you trust you. And maybe you've been confused about. You know, how do you set up a lead magnet? What does it do? How does it help with your email marketing campaign? It's going to be beneficial to anyone who wants to attract more clients and share a part of themselves with them.
Whether you're a group, group, practice owner, solo therapist. Uh, coach you run a nonprofit or you're even, you're just selling products like courses or workbooks. You're going to want to know how to leverage the power of lead magnets. Um, lead magnets, help boost your online presence. They're budget friendly, and they get people to, to know you before they buy from you. Uh, the lead magnets are not a get rich.
Get rich, quick scheme. Uh, they're not pushy. They're more, um, call it content, marketing your marketing with your content, but it's it's it really does fit. I believe the. the ethics of a therapist. He wants to help people. You just want to show people how you can help them before they take that next step of signing up for your services or buying something from you. So don't miss out, uh, sign up today, uh, start developing those relationships with your preferred client today. You can sign up at course creation, studio.com backslash seven steps or in the newsletter, there'll be a link or on the blog post. There'll be a link to sign up there.
So sign up at course creation, studio.com seven steps. The the, um,
The date. Kind of important. The date is January 25th. It's going to be 2:00 PM Eastern 1:00 PM central. So it's January 25th, 2:00 PM. Eastern 1:00 PM central. And it really hope you show up and learn about leveraging lead magnets to help you. Grow your business. Um,
All right now, we're going to get onto the show with, uh, marketing your mental health services, rapid fire strategies. With Gordon brewer. Onto the show.
[00:05:13] James Marland: Hello, and welcome to the Scaling Therapy Practice. This is your host, James Marland. This is the show where we encourage you to take intentional
[00:05:22] James Marland: steps towards sustainable growth. Uh, this has been a journey. This is the, uh, last episode of 12
[00:05:29] James Marland: for marketing your mental health services, marketing or, mental health.
[00:05:35] James Marland: Therapists and practice. And today, uh, we are gonna do a rapid fire episode on a recap
[00:05:42] James Marland: of the episodes with the downloads and the main
[00:05:45] James Marland: points. And I have the host of I have the host
[00:05:51] James Marland: and founder,
[00:05:52] James Marland: or well, the founder of, uh, the Cy Craft Network with, uh, me, Gordon Brewer. Hello, Gordon.
[00:05:58] Gordon Brewer: Hello James. Good to be here.
[00:06:01] James Marland: Glad that you are here. Uh, we talk about you frequently,
[00:06:06] James Marland: every other episode
[00:06:07] James Marland: we're mentioning how great the Side Craft Network is Uh,
[00:06:11] James Marland: and I just appreciate your, the what you bring to the community and your wisdom. And so we're gonna just get your
[00:06:17] James Marland: perspective
[00:06:18] James Marland: on, on the, uh, the episodes that we did.
[00:06:22] Gordon Brewer: Awesome. Awesome.
[00:06:24] James Marland: Uh, so, um. We're just gonna go, we're just gonna get right into it. Uh, we're gonna talk about the topic And
[00:06:32] James Marland: um, the download of the episode And some of the main points.
[00:06:36] James Marland: And I'll just be questioning Gordon on how it is going. So the first one, episode
[00:06:42] James Marland: 42. Was marketing your therapy services and being using SEO and getting your SEO
[00:06:49] James Marland: up to snuff. And our guest was
[00:06:51] James Marland: Daniel Fava,
[00:06:53] James Marland: and the download of
[00:06:55] James Marland: the episode was A SEO or getting started with SEO.
[00:06:59] James Marland: It's a
[00:06:59] James Marland: checklist for easy and high impact tasks you can do right now to improve
[00:07:04] James Marland: your rankings. um, and the, the main topics were finding time, 'cause we all we all talked about like, where do we find this time to do the
[00:07:13] James Marland: SEO and
[00:07:15] James Marland: how do you get noticed
[00:07:16] James Marland: on Google?
[00:07:17] James Marland: So Gordon, what's your experience
[00:07:19] James Marland: with uh, SEO?
[00:07:21] Gordon Brewer: Well, um, uh, to be quite honest, I, um,
[00:07:26] Gordon Brewer: I, I kind of stumbled upon
[00:07:29] Gordon Brewer: SEO and I probably did SEO on accident as my
[00:07:34] James Marland: I.
[00:07:34] Gordon Brewer: as my, my daughter used to say on accident,
[00:07:37] Gordon Brewer: um, instead
[00:07:38] Gordon Brewer: of by accident. But, um, anyway, um, one of the things that I, I've learned about it over the years is just making sure,
[00:07:47] Gordon Brewer: um, and people hear this from me all the time, just across the board as being consistent and persistent
[00:07:52] Gordon Brewer: with what you do online.
[00:07:55] Gordon Brewer: And
[00:07:55] Gordon Brewer: um, having
[00:07:56] Gordon Brewer: SEO
[00:07:56] Gordon Brewer: in the back, in, uh, in the back of your mind when you go to create stuff or create content
[00:08:02] Gordon Brewer: that you're gonna put up online. And just also thinking about it in terms of,
[00:08:08] Gordon Brewer: you know.
[00:08:10] Gordon Brewer: if,
[00:08:10] Gordon Brewer: if somebody goes to Google something, what are they
[00:08:12] Gordon Brewer: gonna type in? And so you wanna make sure, and that's a good way to think about keywords, is Just
[00:08:17] Gordon Brewer: think about what is it?
[00:08:19] Gordon Brewer: If somebody were searching
[00:08:20] Gordon Brewer: for something that was related to
[00:08:23] Gordon Brewer: a particular topic or a particular
[00:08:25] Gordon Brewer: niche or whatever,
[00:08:26] Gordon Brewer: is, think
[00:08:27] Gordon Brewer: about it
[00:08:27] Gordon Brewer: in terms of what would they type
[00:08:30] Gordon Brewer: in?
[00:08:30] Gordon Brewer: You know, what are they gonna be looking for And, and
[00:08:34] Gordon Brewer: I know we're gonna talk hit here a little bit later on niches,
[00:08:37] Gordon Brewer: uh, but that's one reason why,
[00:08:40] Gordon Brewer: um, having a niche is
[00:08:42] Gordon Brewer: important.
[00:08:42] Gordon Brewer: Because what I've learned over the years as far as a
[00:08:46] Gordon Brewer: pr being a practice owner is, is that when people are looking for help, they're looking for help with
[00:08:52] Gordon Brewer: a specific problem. and not just necessarily Googling counselors or whatever.
[00:08:58] James Marland: Oh,
[00:08:58] James Marland: okay.
[00:08:59] Gordon Brewer: looking, yeah, they're looking
[00:09:00] Gordon Brewer: for
[00:09:01] Gordon Brewer: oh, I'm,
[00:09:02] Gordon Brewer: I'm struggling in my marriage,
[00:09:03] Gordon Brewer: so I wanna find a marriage
[00:09:05] Gordon Brewer: counselor, or,
[00:09:06] Gordon Brewer: you know, I'm, I'm having trouble with depression or anxiety, those kinds of things. and So they will probably typically say anxiety
[00:09:14] Gordon Brewer: counselors are. Marriage counselors
[00:09:16] Gordon Brewer: or depression counselors, that sort of thing. So
[00:09:19] Gordon Brewer: I think it's good to
[00:09:20] Gordon Brewer: have that in the back of your mind when thinking about SEO. And I know probably knowing Daniel as I've known Daniel,
[00:09:28] Gordon Brewer: I'm sure he talked
[00:09:29] Gordon Brewer: about having, um, service specific
[00:09:32] Gordon Brewer: pages on your website. Um,
[00:09:35] Gordon Brewer: as far as,
[00:09:36] James Marland: What is a service specific page?
[00:09:39] Gordon Brewer: yeah. So, um,
[00:09:41] Gordon Brewer: So I'll just use anxiety as an example. If you,
[00:09:44] Gordon Brewer: if you specialize in
[00:09:46] Gordon Brewer: anxiety
[00:09:47] Gordon Brewer: or treating anxiety,
[00:09:50] Gordon Brewer: you want to have, um,
[00:09:52] Gordon Brewer: a
[00:09:52] Gordon Brewer: specific page about how you treat anxiety.
[00:09:56] Gordon Brewer: I. And what are
[00:09:57] Gordon Brewer: some things about anxiety? And
[00:09:59] Gordon Brewer: then same
[00:10:00] Gordon Brewer: thing for like
[00:10:00] Gordon Brewer: depression or, you know, somebody's, uh, does like OCD or,
[00:10:05] Gordon Brewer: grief
[00:10:06] Gordon Brewer: or marriage therapy or, you know, uh, eating disorders or
[00:10:10] Gordon Brewer: just any of the
[00:10:11] Gordon Brewer: any of
[00:10:12] Gordon Brewer: the niches that
[00:10:12] Gordon Brewer: you can think of
[00:10:14] Gordon Brewer: is having a a page devoted to that particular issue
[00:10:18] Gordon Brewer: that people can, um, when they search, that'll help boost
[00:10:22] Gordon Brewer: it up in the, in the rankings.
[00:10:24] James Marland: Yeah, that, that makes sense. And I do remember, I believe he was talking about that, but I've been to
[00:10:29] James Marland: webpages where you click
[00:10:30] James Marland: service, like adult services and it just drops a, uh, a dropdown
[00:10:34] James Marland: box. It's like, Oh, we do depression And we do anxiety, and we do marriage. But it doesn't have a specific page about that And I, I think what you're saying is if you don't have that specific page, you, uh, Google doesn't see it, or
[00:10:47] James Marland: it's, it, sees it, but it doesn't, you know, it's not.
[00:10:49] Gordon Brewer: Yeah.
[00:10:50] James Marland: Bubbling up or coming up to the surface
[00:10:52] James Marland: of the ranking.
[00:10:53] Gordon Brewer: Yeah.
[00:10:54] James Marland: So having those
[00:10:55] James Marland: individual pages and
[00:10:57] Gordon Brewer: Right. And, you know. Right. And the, the other thing too
[00:11:01] Gordon Brewer: is, is you
[00:11:02] Gordon Brewer: want,
[00:11:02] Gordon Brewer: you know, your SEO,
[00:11:04] Gordon Brewer: another
[00:11:04] Gordon Brewer: way to think about it too is you're establishing
[00:11:07] Gordon Brewer: yourself
[00:11:07] Gordon Brewer: as an expert. and
[00:11:09] Gordon Brewer: so when the search engines go to look for it, they want to be able to see.
[00:11:14] Gordon Brewer: Um, okay. They know about this
[00:11:16] Gordon Brewer: topic, but they also
[00:11:18] Gordon Brewer: referenced it to somebody else
[00:11:19] Gordon Brewer: that's an expert.
[00:11:21] Gordon Brewer: So that's outbound
[00:11:22] Gordon Brewer: links.
[00:11:23] Gordon Brewer: and then you want to have
[00:11:24] Gordon Brewer: also,
[00:11:25] Gordon Brewer: um,
[00:11:25] Gordon Brewer: as much as you can
[00:11:26] Gordon Brewer: inbound
[00:11:27] Gordon Brewer: links so you
[00:11:28] Gordon Brewer: know other people referencing you. And that's where directories, things like Psychology Today and,
[00:11:34] Gordon Brewer: um, You know, therapy, Dan, those kinds of
[00:11:38] Gordon Brewer: directories are helpful and that they're
[00:11:39] Gordon Brewer: referring back to you. So you've got, uh, you know, again,
[00:11:43] Gordon Brewer: thinking about the
[00:11:45] Gordon Brewer: internet as the worldwide web,
[00:11:46] Gordon Brewer: the more strands of the web you have
[00:11:49] Gordon Brewer: coming in and out of your website, the better
[00:11:51] Gordon Brewer: you're gonna rank.
[00:11:53] James Marland: Okay, great. The next episode, episode 43,
[00:11:56] James Marland: was uh, marketing your therapy services with lead
[00:12:00] James Marland: magnets. And the download of that
[00:12:02] James Marland: episode. was plan your first lead magnet worksheet.
[00:12:05] James Marland: And one of the main points of that was the power
[00:12:09] James Marland: of lead magnets. So, Gordon,
[00:12:12] Gordon Brewer: Mm-Hmm.
[00:12:12] James Marland: you have lead magnets and what are what? How do you use
[00:12:15] James Marland: them?
[00:12:16] Gordon Brewer: Yes.
[00:12:17] Gordon Brewer: So one, one of the things maybe to kind of explain to people about lead
[00:12:22] Gordon Brewer: magnets.
[00:12:23] Gordon Brewer: Lead magnets are the number one tool that you
[00:12:27] Gordon Brewer: need to build an email list. And I know, I don't know if you
[00:12:30] Gordon Brewer: covered
[00:12:31] Gordon Brewer: that
[00:12:32] Gordon Brewer: any in any
[00:12:32] Gordon Brewer: of The
[00:12:33] Gordon Brewer: episodes,
[00:12:33] Gordon Brewer: but you know.
[00:12:36] Gordon Brewer: Um, particularly through, you know, I've learned this
[00:12:38] Gordon Brewer: through podcasting, you can,
[00:12:40] Gordon Brewer: you can ask people to come to
[00:12:43] Gordon Brewer: your website and
[00:12:44] Gordon Brewer: you can hope that maybe they will. But if you have a lead magnet,
[00:12:49] Gordon Brewer: which is just simply maybe a PDF about a
[00:12:52] Gordon Brewer: specific um. you know,
[00:12:54] Gordon Brewer: maybe a specific skill or, uh, nine ways to help your
[00:12:58] Gordon Brewer: depression, or nine ways
[00:12:59] Gordon Brewer: to whatever, you know, and
[00:13:02] Gordon Brewer: you
[00:13:02] Gordon Brewer: have like a PDF that people can, can download
[00:13:06] Gordon Brewer: in order for them to get the download
[00:13:08] Gordon Brewer: they're gonna exchange with you, your e their email.
[00:13:11] Gordon Brewer: Uh, address. And then email marketing
[00:13:16] Gordon Brewer: is one of the most powerful
[00:13:18] Gordon Brewer: ways
[00:13:19] Gordon Brewer: to, um, get people to buy your
[00:13:22] Gordon Brewer: stuff. Um, and in that you can put that in front of people numbers, uh, numerous times during a week or
[00:13:29] Gordon Brewer: a month. Of course, you don't wanna.
[00:13:31] Gordon Brewer: Spam people or
[00:13:32] Gordon Brewer: whatever, but, um, it's
[00:13:34] Gordon Brewer: not, you know, you hear different things, but you know, you hear that for
[00:13:39] Gordon Brewer: somebody to
[00:13:39] Gordon Brewer: convert, which just means they buy something or they sign up for your services or they become a client, that kind of thing. um,
[00:13:47] Gordon Brewer: you get
[00:13:48] Gordon Brewer: different things, but there has to be
[00:13:50] Gordon Brewer: at least eight touchpoints before they
[00:13:52] Gordon Brewer: decide. And so email is a
[00:13:55] Gordon Brewer: good way to make those touchpoints. In other words, you're, Hey, have you thought about counseling for yourself? Or, Hey, are
[00:14:01] Gordon Brewer: you struggling with this particular issue or this, this sort of
[00:14:05] Gordon Brewer: thing.
[00:14:05] Gordon Brewer: I can help you and this is how You can sign up
[00:14:08] Gordon Brewer: to become a. A client or that sort of thing.
[00:14:11] Gordon Brewer: And the same thing
[00:14:12] Gordon Brewer: too, just on, you know, kind of
[00:14:14] Gordon Brewer: the, um, I know
[00:14:16] Gordon Brewer: for me with the practice of therapy, the
[00:14:18] Gordon Brewer: consulting side of things, that's what I use.
[00:14:20] Gordon Brewer: And so leading magnets can be any number of things.
[00:14:24] Gordon Brewer: Uh, PDFs are usually,
[00:14:26] Gordon Brewer: um, a good, good thing.
[00:14:28] Gordon Brewer: Also giving them access to, uh,
[00:14:31] Gordon Brewer: special videos or that kind of thing where they, uh, give you their email.
[00:14:36] Gordon Brewer: Yeah. . Yeah, it's a good lead
[00:14:38] Gordon Brewer: magnet. Um, even webinars are, you know, you know,
[00:14:41] Gordon Brewer: to sign up for this webinar, which
[00:14:43] Gordon Brewer: that's how most of them work, is that you have to give them
[00:14:46] Gordon Brewer: your email address in order to get the link.
[00:14:49] Gordon Brewer: And so those are, those are ways to do
[00:14:51] Gordon Brewer: that. And then PDF
[00:14:52] Gordon Brewer: sheets where, Um,
[00:14:53] Gordon Brewer: so for example, with the practice of therapy, I've got a private practice startup guide, which is, uh, is pretty content rich. And uh, the other thing I would say about lead magnets is give away your best stuff,
[00:15:07] Gordon Brewer: um, because that, again, qualifies you to, um,
[00:15:13] Gordon Brewer: to be no, like, no,
[00:15:15] Gordon Brewer: known,
[00:15:15] Gordon Brewer: liked, and trusted.
[00:15:16] Gordon Brewer: So,
[00:15:17] James Marland: you're dropping a lot of, uh, a lot of
[00:15:19] James Marland: knowledge bombs here
[00:15:21] Gordon Brewer: Mm-Hmm.
[00:15:22] James Marland: Like all, a
[00:15:23] James Marland: lot of what you just said is like what I've read
[00:15:25] James Marland: and listened to, uh, to in hours of content,
[00:15:30] James Marland: but you just kind of distilled it
[00:15:31] James Marland: into two minutes there.
[00:15:34] James Marland: So they're lead magnets, very powerful. Um. the next episode was on, uh, uh, serving a Niche, ,and we had
[00:15:44] James Marland: Ira Hayes, uh, as a guest.
[00:15:47] James Marland: Guest host there with us today, and
[00:15:50] James Marland: our download of
[00:15:52] James Marland: the episode was The Pumpkin
[00:15:54] James Marland: Plan. It was a summary, so
[00:15:56] James Marland: I, I, I've like, listened. I love Audible
[00:15:59] James Marland: and I,
[00:15:59] James Marland: think I've listened to the pumpkin plan like five times just to try to like, understand niches And
[00:16:04] James Marland: how to do it. And so I, I have a, a summary of the pumpkin plan, just like
[00:16:09] James Marland: 12, I think it's 12 chapters with 12 things about the pumpkin plan.
[00:16:13] Gordon Brewer: Right.
[00:16:14] James Marland: there's
[00:16:14] James Marland: power. The main
[00:16:15] James Marland: e the main, uh,
[00:16:18] James Marland: focus of that episode was the power of spec specialization, Um, and how that helps you your ideal client. Uh, so,
[00:16:29] James Marland: uh, have you read
[00:16:30] James Marland: the pumpkin plan? I'm sure you know about
[00:16:32] Gordon Brewer: I, yeah, yeah,
[00:16:33] Gordon Brewer: I know. Yeah. You're referring to Mike Mcow, it's book, the Pumpkin
[00:16:37] Gordon Brewer: Plan and, um, no, I haven't read
[00:16:39] Gordon Brewer: it. Well, I'm ashamed to say that, but it's on my, it's on my reading list, my audible list. so,
[00:16:45] James Marland: you do
[00:16:45] James Marland: audible too.
[00:16:46] Gordon Brewer: uh, yeah, yeah, I do, that's how I read anymore. But, um,
[00:16:49] Gordon Brewer: yeah. But, uh, you know, the, one, uh, you know, maybe a, a story, a little bit of a story about niches
[00:16:55] Gordon Brewer: to think about Is, uh, and this goes back to SEO, Um,
[00:17:01] Gordon Brewer: you, when people are wanting help with,
[00:17:03] Gordon Brewer: a problem, they're gonna present you
[00:17:05] Gordon Brewer: with,
[00:17:05] Gordon Brewer: a specific problem.
[00:17:07] Gordon Brewer: And so they want to know that you're an expert
[00:17:09] Gordon Brewer: in that particular problem. But the, the fear that people have about
[00:17:13] Gordon Brewer: niching down is, is that they feel like they're not
[00:17:16] Gordon Brewer: gonna cast a broad enough net.
[00:17:20] Gordon Brewer: And that they're gonna miss, miss getting, um, clients, or
[00:17:23] Gordon Brewer: there's gonna be people that are not, you know, they they wanna be everyone
[00:17:28] Gordon Brewer: to, you know, be all
[00:17:29] Gordon Brewer: to everyone.
[00:17:30] Gordon Brewer: and um, a a story about that is, is that, um, I've got
[00:17:36] Gordon Brewer: a good friend of mine and, he's a cardiologist,
[00:17:39] Gordon Brewer: and, um,
[00:17:41] Gordon Brewer: you know, I wouldn't necessarily go to
[00:17:44] Gordon Brewer: Keith.
[00:17:46] Gordon Brewer: if I had a broken
[00:17:47] Gordon Brewer: leg, um, since
[00:17:49] Gordon Brewer: he's a cardiologist, so that's an example. But
[00:17:53] Gordon Brewer: if I had a broken leg and wanted to
[00:17:55] Gordon Brewer: get some
[00:17:56] Gordon Brewer: advice about what to do about
[00:17:58] Gordon Brewer: that,
[00:17:59] Gordon Brewer: I could talk to him because I know he's got medical training. I know that he's
[00:18:02] Gordon Brewer: could refer me to somebody else
[00:18:05] Gordon Brewer: or get me in in the right place
[00:18:08] Gordon Brewer: to take care of that particular issue.
[00:18:11] Gordon Brewer: So a good way to think about niches is, is
[00:18:14] Gordon Brewer: that, um, people are gonna look for specific
[00:18:18] Gordon Brewer: help with specific problems and, Um,
[00:18:22] Gordon Brewer: yeah. And so that, that's
[00:18:24] Gordon Brewer: a, that's a way to, to think about it.
[00:18:26] Gordon Brewer: So by not niching your prac, you're, um,
[00:18:31] Gordon Brewer: you're, you're gonna cast too broad of a net and not catch
[00:18:35] Gordon Brewer: as many fish.
[00:18:37] James Marland: I bet being specialized as a heart doctor, a cardiologist, he can he's, he's sought out
[00:18:43] James Marland: for that service
[00:18:45] Gordon Brewer: Mm-Hmm.
[00:18:46] James Marland: he can probably charge more
[00:18:48] Gordon Brewer: Yes. Yes.
[00:18:49] Gordon Brewer: Uhhuh.
[00:18:50] James Marland: in that area.
[00:18:51] Gordon Brewer: He's a Specialist.
[00:18:52] Gordon Brewer: Yeah. And
[00:18:53] Gordon Brewer: that's a that's another good, good point. Um,
[00:18:56] Gordon Brewer: I know, um, for, particularly for, um, uh,
[00:19:01] Gordon Brewer: practices that are insurance based, um, .Having
[00:19:05] Gordon Brewer: a specialty gives you a lot of
[00:19:07] Gordon Brewer: leverage in negotiating your contract rates with insurance
[00:19:10] Gordon Brewer: companies, um, and that you can justify that.
[00:19:13] Gordon Brewer: Yeah. Yeah.
[00:19:15] James Marland: uh, there were two episodes on conferences, uh, episode
[00:19:18] James Marland: 45, marketing Your Mental Health
[00:19:21] James Marland: Services by Conference Attendance. And then episode 48 I did a, uh, like a reaction show, marketing your
[00:19:27] James Marland: therapy services, uh, networking at conferences. the two downloads was download the conference connection
[00:19:34] James Marland: worksheet.
[00:19:35] James Marland: So I just put together some tools like.
[00:19:38] James Marland: Getting people's names and emails and
[00:19:40] James Marland: addresses
[00:19:40] James Marland: and then an action plan afterwards. Like, What are you gonna do
[00:19:44] James Marland: What are you gonna do afterwards? And how do
[00:19:46] James Marland: you do it? And then, um, then,
[00:19:50] James Marland: uh, I made it a game. So I don't know about you, but I like
[00:19:55] James Marland: games. So I made it. like Hey, give yourself a point if you do this activity, you know,
[00:19:59] James Marland: ask somebody to lunch or give yourself a point if you, uh, get somebody's email and you know,
[00:20:06] James Marland: actually email them and then 'cause we're constantly
[00:20:09] James Marland: going to conferences. You can, in conference one,
[00:20:12] James Marland: let's say You got 15 points. And so you challenge yourself to get out there
[00:20:16] James Marland: and do more in conference two. So it's a little
[00:20:18] James Marland: game.
[00:20:19] James Marland: It, it might
[00:20:20] James Marland: work for some people, but I love games for things. Um, we, in those conferences, we,
[00:20:25] James Marland: we really talked about the power of networking
[00:20:27] James Marland: and how some of your best friends.
[00:20:30] James Marland: Come from these episodes. I
[00:20:31] James Marland: mean,
[00:20:32] James Marland: that's, I've said it before, but that's how I met Gordon and how
[00:20:36] James Marland: he's been such a great blessing to me in my journey. And then
[00:20:39] James Marland: he's introduced me to other people, uh, Whitney and Dawn,
[00:20:43] James Marland: and, you know,
[00:20:44] James Marland: just, uh, Lisa and Steve, even Steve, like all these people that I've gone to conferences with or known, gotten to know
[00:20:50] James Marland: them through those, um, the, the main,
[00:20:55] James Marland: the main headings were, uh,
[00:20:57] James Marland: or the
[00:20:57] James Marland: main topics. Was getting the
[00:20:59] James Marland: most out of
[00:21:00] James Marland: your conference. 'cause you want ROI.
[00:21:02] James Marland: 'cause these conferences are not cheap.
[00:21:04] James Marland: You know, going to them can sometimes be a big
[00:21:07] James Marland: expense
[00:21:07] James Marland: and time. And if you
[00:21:08] James Marland: go for three days, you're not, you know, you're not earning any money those three days. So, you know, you gotta really think about that.
[00:21:14] James Marland: And then we had tips for introverts because
[00:21:18] James Marland: all of us kind of identify as being slightly introverted. So. Even just asking somebody to lunch or sitting next to people or
[00:21:27] James Marland: giving out your email, you know, you need to do it, but it, it can be difficult. So, um,
[00:21:35] James Marland: Gordon, what are some
[00:21:36] James Marland: of your tips for, uh, getting the most out of, out of conferences and maybe networking out, out at a conference?
[00:21:43] Gordon Brewer: Yeah. So, um, yeah, so
[00:21:46] Gordon Brewer: I think, um, you know, when I think of conferences,
[00:21:48] Gordon Brewer: I
[00:21:48] Gordon Brewer: think of community.
[00:21:49] Gordon Brewer: And like you, like you said, is, um,
[00:21:53] Gordon Brewer: I've le, I've met
[00:21:54] Gordon Brewer: some of my
[00:21:55] Gordon Brewer: closest friends
[00:21:56] Gordon Brewer: in this whole therapy space through conferences and
[00:22:00] Gordon Brewer: through those connections. And, um,
[00:22:03] Gordon Brewer: I think one of the things,
[00:22:05] Gordon Brewer: um, you know, as therapists,
[00:22:07] Gordon Brewer: you know, one of the things that we do is we, um.
[00:22:11] Gordon Brewer: we have to get to know people pretty
[00:22:13] Gordon Brewer: quickly in the therapy room. And so it's really no different than that,
[00:22:17] Gordon Brewer: at conferences of, um,
[00:22:19] Gordon Brewer: you know, uh, just thinking about just getting curious with people
[00:22:23] Gordon Brewer: and just interacting with people and usually
[00:22:28] Gordon Brewer: Nearly always when I go to
[00:22:30] Gordon Brewer: a conference, I, get some sort of nugget. I might not get an ROI
[00:22:36] Gordon Brewer: directly, but in some ways
[00:22:38] Gordon Brewer: or form or fashion, I might get an ROI
[00:22:41] Gordon Brewer: later.
[00:22:41] Gordon Brewer: Um,
[00:22:42] Gordon Brewer: I. You know, it's just kinda like,
[00:22:44] Gordon Brewer: uh, as you mentioned, James, you And I
[00:22:46] Gordon Brewer: met in, I believe it was 2019,
[00:22:50] Gordon Brewer: um, at the conference
[00:22:51] Gordon Brewer: in Ista Park,
[00:22:52] Gordon Brewer: Colorado. And, um,
[00:22:55] Gordon Brewer: little did I know I would be working with James in this
[00:22:58] Gordon Brewer: capacity.
[00:22:59] Gordon Brewer: Uh, you know, at that time
[00:23:00] Gordon Brewer: it wasn't even on the radar.
[00:23:02] Gordon Brewer: And so you form those connections and you, you build those relationships and you, you you,
[00:23:08] Gordon Brewer: just find out other
[00:23:08] Gordon Brewer: people's stories and so .I would say a
[00:23:11] Gordon Brewer: tip for going to
[00:23:12] Gordon Brewer: conferences
[00:23:13] Gordon Brewer: is the people that you
[00:23:14] Gordon Brewer: meet get curious about 'em. So, you know, tell me
[00:23:17] Gordon Brewer: where you're from.
[00:23:18] Gordon Brewer: Tell me
[00:23:18] Gordon Brewer: about your practice. Tell me about what you do You know, tell me where you live,
[00:23:22] Gordon Brewer: you know, all of
[00:23:23] Gordon Brewer: those kinds of things of just getting curious with people in a genuine way.
[00:23:30] James Marland: Um, I, at at a,
[00:23:32] James Marland: at one of those conferences, um, I was at a table, I think it was by myself, and my wife was there, and,
[00:23:42] James Marland: I. We happened to, I didn't really know anybody.
[00:23:45] James Marland: Uh, and, uh, Daniel Fava came over and I didn't know Daniel at the time,
[00:23:50] James Marland: and we kind of laughed about how we're both kind of introverted and we connected on that way. and,
[00:23:55] James Marland: now he's been a great, you know,
[00:23:57] James Marland: friend and
[00:23:57] James Marland: support and um, it's just, uh, getting, getting out there and,
[00:24:04] James Marland: talking to
[00:24:05] James Marland: people and,
[00:24:08] James Marland: uh. Most, I think I think most people share some of those
[00:24:13] James Marland: insecurities.
[00:24:15] Gordon Brewer: Mm-Hmm.
[00:24:15] James Marland: you, not everybody is those extra extroverts. So
[00:24:18] Gordon Brewer: Mm-Hmm.
[00:24:19] James Marland: there, there are a lot of
[00:24:20] James Marland: introverts out there who would, who would love to take a selfie with you.
[00:24:24] James Marland: You know, like,
[00:24:24] Gordon Brewer: Yeah. Right.
[00:24:26] Gordon Brewer: Yeah. Well, I think one tr you know, there's a,
[00:24:29] Gordon Brewer: uh, speaking of an introverts and maybe a little tangent to go on here, um, there's a, there's a book,
[00:24:37] Gordon Brewer: oh, shoot. And I'm gonna draw a blank here. My brain's been in a fog
[00:24:41] Gordon Brewer: lately, but,
[00:24:41] Gordon Brewer: um,
[00:24:42] Gordon Brewer: it's called, um,
[00:24:45] Gordon Brewer: Oh, shoot, I'll think of it in a minute, But
[00:24:47] Gordon Brewer: it's a book about being
[00:24:49] Gordon Brewer: an introvert and, um, one, it's by Susan Kane and it is,
[00:24:56] Gordon Brewer: let me think
[00:24:57] Gordon Brewer: here. I'll think I'll,
[00:24:59] Gordon Brewer: I'll, I'll put this in,
[00:25:00] Gordon Brewer: I'll my
[00:25:02] Gordon Brewer: handy dandy app machine as I like to call it. Um,
[00:25:09] Gordon Brewer: And, uh, pull up that book.
[00:25:11] Gordon Brewer: Um,
[00:25:12] Gordon Brewer: quiet, that's the name of the
[00:25:14] Gordon Brewer: book. I couldn't think of that. So, but one, one of the things that, um, and, and for anybody
[00:25:19] Gordon Brewer: that's an introvert, I would say read
[00:25:21] Gordon Brewer: that book Because
[00:25:23] Gordon Brewer: I'm basically wired as an introvert. I'm really more of an,
[00:25:27] Gordon Brewer: what they call an ambi
[00:25:28] Gordon Brewer: avert.
[00:25:29] Gordon Brewer: Depending on the situations, I can be more extroverted or I Like, to think of myself,
[00:25:34] Gordon Brewer: um, as an
[00:25:35] Gordon Brewer: introvert with
[00:25:36] Gordon Brewer: high social skills. So,
[00:25:38] Gordon Brewer: um,
[00:25:39] Gordon Brewer: So, but one of the things that I think to give yourself permission
[00:25:43] Gordon Brewer: to do
[00:25:44] Gordon Brewer: if you are an introvert
[00:25:45] Gordon Brewer: is just to allow yourself to observe.
[00:25:49] Gordon Brewer: And one of the thing
[00:25:50] Gordon Brewer: about introverts is that a lot of times,
[00:25:52] Gordon Brewer: and they've done
[00:25:53] Gordon Brewer: kind of, did some studies on this.
[00:25:55] Gordon Brewer: An
[00:25:56] Gordon Brewer: introvert in a room
[00:25:57] Gordon Brewer: of people and
[00:25:58] Gordon Brewer: they're just
[00:25:58] Gordon Brewer: observing and listening to what other people are
[00:26:01] Gordon Brewer: saying. Feel like they are
[00:26:04] Gordon Brewer: involved in that sense, or giving yourself to feel that And be
[00:26:09] Gordon Brewer: involved. And so you
[00:26:10] Gordon Brewer: don't necessarily have to drive the
[00:26:11] Gordon Brewer: conversation. You
[00:26:12] Gordon Brewer: don't have to be the one that.
[00:26:14] Gordon Brewer: goes up and introduces
[00:26:16] Gordon Brewer: yourself or that sort of thing, but you just um,
[00:26:20] Gordon Brewer: Simply just let
[00:26:22] Gordon Brewer: yourself be present,
[00:26:24] Gordon Brewer: listen, learn,
[00:26:25] Gordon Brewer: and I think that you can get just as much
[00:26:28] Gordon Brewer: out of that a lot of times.
Thanks again for turning into a, another episode of the scaling therapy practice. We hope you found today's show informative and insightful. As a quick recap, we covered the strategies of season two, focusing on marketing your therapy practice. And we discussed ways such as networking, lead magnets and SEO. Uh, stay tuned for part two.
The power went out actually, when we were recording this show. So we cut this up into two separate episodes. So you'll hear part two next week. Uh, stay tuned for that. As Gordon shares more about his experience with marketing a therapy practice. Remember before we, before we wrap up today, I wanted to invite you to the learning event, the special learning event. Called the seven steps to, uh, for more clients using lead magnets, you can find that at the. Uh, scaling therapy.
You can find that actually on my webpage course creation studio.com backslash seven steps, course creation, studio.com backs. Back backslash the number seven steps. That's going to be hosted by Joshua Bramo the co-founder of therapy flow and that's on January 25th. 2024. At 2:00 PM Eastern 1:00 PM central. Uh, this event is going to provide you valuable information on how to attract more clients using the value. Add the content of lead magnets, whether you have a group practice, a solo practice, or you're just selling products, or you're a coach. A consultant.
Uh, you can use this event.
This event is for you. Uh, if you want to connect with your people, get them to know you like you and trust you before they buy something from you. You don't want to be a. A minion, manipulative salesperson. You want to show people how good you are, then don't miss out on this opportunity. Where you can leverage what, you know, leverage your expertise to grow your business.
Sign up today at course creation, studio.com backslash seven steps. That's the number seven. Steps.
You'll also find it on the blog pages and in our newsletter, if you get the newsletter, so make sure you sign up for that. That's January 25th.
We want to remind you that the opinion shared. In this show are that of the guests and of the hosts. They're not intended for individual. Personal advice. If you need professional help with legal matters, financial matters, marketing matters, strongly recommend that you consider, uh, consulting a professional in those areas. Thank you for joining us on the journey towards sustainable growth. The scaling therapy practice is a proud part of the site craft network.
