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Transform Your Website: 9 Key Elements to Attract and Engage Visitors

clients marketing web page Jun 18, 2024

Transform Your Mindset and Launch Your Online Course with Confidence

Hey there, it's James Marland! Before we dive into today's episode, I want to share something exciting with you. I have a new mini-course called "Overcoming Self-Doubt and Transform Your Mindset to Realize Your Dreams." This course is packed with strategies to help you identify your core values, set powerful goals, and build unshakable confidence. If fear and doubt have been holding you back from launching your online course or achieving your dreams, this is your chance to break free and make it happen. Join us and start your journey towards a more empowered and fulfilled life today. Sign up now and put your mission in motion!

And now, without further ado, welcome to the Scaling Therapy Practice, the show where we empower mission-driven leaders and helpers to launch life-changing online courses. Today, we're diving into the importance of a well-crafted webpage for your business. Almost all my knowledge about webpages comes from Donald Miller's StoryBrand and his Marketing Made Simple podcast, which I highly recommend. 

The Importance of a Website

In today's digital age, having a website is essential. Whether you're launching an online business or adding an online component to your existing business, a website helps you attract and keep customers, build your brand, and communicate effectively. However, if your website isn't effective, it might be because it's confusing. Remember, as Donald Miller says, "If you confuse, you lose." 

Common Website Mistakes

One common mistake is overloading visitors with too much information. Think about your own browsing habits—how often do you read long paragraphs of text on a website? Most of us skim through the headlines and images to find what we need. So, keep your website clear and concise.

Another mistake is not having a clear call to action (CTA). Your visitors should know exactly what to do next. Whether it's signing up for a newsletter, scheduling a discovery call, or purchasing a product, make your CTA stand out. 

Lastly, avoid using industry jargon or clever phrases that might confuse your visitors. Clarity trumps cleverness every time.

Essential Website Sections

 According to StoryBrand, there are eight essential sections your website should have: 

  1.  Header: Clearly state what you do, how it benefits the customer, and what action they should take.
  2.  Stakes: Address the pain points your customers have.
  3.   Value Proposition: Highlight the benefits of your product or service.
  4.   Guide Section: Introduce your brand with empathy and authority.
  5.   Plan Section: Outline the steps the customer needs to take to solve their problem.
  6.  Explanation Paragraph: Offer more details about what you do and include SEO keywords.
  7.  Optional Sections: Include videos, pricing information, and a junk drawer for miscellaneous details. 

Practical Steps for Improvement 

Simplify and clarify your website to ensure it passes the "grunt test." Use strong calls to action and continually update your website based on feedback. Look at your header—does it clearly articulate what you do? Use a clear and straightforward tagline rather than something clever. 

For example, if you offer tax preparation services, your header could say, "Save Time and Money with Expert Tax Preparation Services." This is clear and highlights the benefit to the customer. 

Get Professional Help 

Instead of trying to do everything yourself, consider hiring professionals to help with your website. I recommend StoryBrand guides, Daniel Fava from Private Practice Elevation, Jessica Tapana from Simplified SEO Consultants, and the team at ClearBrand. These professionals can help you create an effective and engaging website. 

Upcoming Courses and Challenges 

I'm excited to announce a few upcoming courses and challenges. First, there's a mini-course on mindset coming soon. This course will help you overcome negative thoughts and build the confidence you need to create and launch your online course.  

Next, I'm launching a two-week challenge to help you get your first mini-course up and running in Kajabi. Kajabi is a fantastic platform that includes everything you need, from a website and blog to an email list and course hosting.  

Later in the year, I'll also be running a cohort program to help you launch your content quickly and effectively. Stay tuned for more details! 

Conclusion 

Thanks for listening to today's episode. Remember, having a well-crafted website is crucial for your online course business. Follow these steps, consider professional help, and you'll be well on your way to success. Don't forget to check out the resources and links in the show notes for more information. 

If you enjoyed this episode, please review and share it with your friends. And if you're ready to take the next step in your journey, sign up for my mini-course on mindset and join our two-week challenge. Let's put your mission in motion and create something amazing together! 

Links and Resources

  • Clearbrand:Extraordinary websites and pay-per-lead marketing services that help you get more customers.3
  • Storyboard
  • Marketing Made Simple
  • Business Made Simple
  • Business Made Simple Episode: How to Turn Your Website into a Sales Machine
  • Private Practice Elevation: We want to create a world where therapists and private practice owners can attract clients, bring them joy, and have all the tools they need to scale their practice and create the life they desire.
  • Simplifies SEO Consulting: Our SEO Specialists know what it takes to get a therapy website ranking well. We’ll help you develop a clear plan to get your website showing up on Google!
  • Neil Patel: What is SEO? Your Complete Step-By-Step Guide
  • Start with Why: How Great Leaders Inspire Everyone to Take Action
  • 10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
  • Who Not How:  The Formula to Achieve Bigger Goals Through Accelerating Teamwork
  • Overcome Self-Doubt: Transform Your Mindset and Realize Your Dreams
  • Kajabi: Launch your online course business with Kajabi 
  • Some linked are affiliate links that support the production of the show. Thanks for clicking!

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