Rapid Fire Marketing Strategies with Gordon Brewer, Part 2
Jan 22, 2024
Scaling Therapy Practice Podcast: Enhancing Marketing Strategies
This episode focuses on advanced marketing strategies for therapists and healers, emphasizing the importance of authenticity. Using SEO and lead magnets are major topics, discussed in the context of connecting with an ideal client base through networking, webinars, podcasting, and content creation. Guest Gordon Brewer from the Practice of Therapy and the PsychCraft Network provides valuable insights. The conversation also touches on future webinars, online courses, and the benefits of the PsychCraft Network community.
Becoming Authentic on Social Media
Our conversations began with the significance of social media in marketing strategies for therapists. Social media platforms, such as Instagram, Tiktok, and Twitter, have become essential for reaching broader audiences. But as the discussion emphasized, it is crucial to maintain authenticity across all your posts. Authenticity is the main driver for views, likes and shares.
An interesting aspect of social media use for marketing is the power of focusing on a specific platform. Instead of spreading yourself thin across multiple platforms, it is advised to concentrate on one or two platforms that you use most frequently. This strategy can be compared to the idea of niching in your practice, where casting a broad net doesn't necessarily mean you will get more clients.
Do Less to Do More
One strategy discussed was the idea of outsourcing social media management. Often, therapists become overwhelmed with managing their professional social media along with client sessions. By outsourcing, you can ensure your online presence is maintained while focusing on your primary duties.
The Power of Networking
Networking plays a crucial role in marketing your therapy services. While it might initially seem intimidating, networking is merely about building relationships. Networking is about making connections strikingly similar to building relationships with your clients in sessions. By focusing on building genuine connections rather than explicitly selling your services, you can create organic growth for your practice.
Utilizing Webinars to Market Your Therapy Services
Webinars can serve as potent tools for marketing your online course or services. Webinars provide a platform to demonstrate your expertise and provide valuable content. They work as an excellent lead magnet, drawing potential clients to your online course or therapy services while providing them valuable insights.
Conclusion
This season of the "Scaling Your Therapy Practice" podcast showed us several perspectives on marketing strategies, all centered around the authenticity of therapists. The strategies ranged from leveraging social media platforms, outsourcing, networking, podcasting, and using webinars. Each strategy provides therapists with a toolkit to market their therapy practices more effectively and authentically.
The key takeaway was staying authentic and building genuine relationships with your audience. This thought permeates every marketing tactic, from social media posts to webinars for promoting your online course. Maintaining an authentic connection with your audience ensures a greater impact on your marketing efforts and, ultimately, the growth of your therapy practice.
Learning Event: 7 Steps to More Clients with Lead Magnets
January 25th, 2 PM EST: Register Now
Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!
Guest Resources
Resources In This Episode
- Laura Long
- Standout on Psychology Today with Laura Long
- Private Practice Elevation: Therapist Website Design & Online Marketing
- Quiet: The Power of Introverts in a World That Can't Stop Talking
- The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
- PsychMaven - Online Education for Therapists
- Builder Type Assessment - What is your personality type for building your practice?
- PsychCraft Network
- Therapy Flow - Website
- Therapy Flow - Facebook
- Therapy Flow - Instagram
Connect with our Hosts
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way Through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
Course Creation Planning Worksheet Download
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