Marketing Your Mental Health Services With Webinars
Dec 18, 2023
Audio Link for STP #52
- 00:10 Introduction and Welcome
- 00:28 The Importance of Webinars
- 01:13 Interview with Dr. David Hall
- 01:52 Understanding Webinars
- 04:13 The Benefits of Running a Webinar
- 09:33 The Art of Creating Engaging Webinars
- 09:42 Common Mistakes in Webinar Creation
- 15:09 Choosing the Right Tools for Webinars
- 19:22 Conclusion and Contact Information
- 19:44 Introduction to Psychmaven and Other Projects
- 21:20 Discussion on Webinars and Marketing Services
- 23:21 Engaging Audience in Webinars
- 25:44 Buying Decisions in Webinars
- 31:18 Tips for Running Successful Webinars
- 37:18 Closing Remarks and Recommendations
- 39:14 Outro and Disclaimer
Thriving in Webinar Marketing: A Deep Dive With Dawn Gabriel and David Hall
The world has moved online, and webinars have become one of the most effective marketing tools for businesses, particularly those in the mental health space. Join us in this insightful conversation with James Marland, host of the Scaling Therapy Practice (STP) show, as he interacts with Dawn Gabriel and David Hall, two professionals renowned for their expertise on webinar marketing.
Welcome Therapists!: Let's Talk Webinars
James Marland, the charismatic host of STP, initiates the conversation with the age-old ice-breaking acknowledgment, warmly welcoming all listeners. His introductory speech sets the tone for the show and makes clear that today's topic is webinars.
Insights for Therapists Using Webinars from Dawn Gabriel
Dawn Gabriel is one of the esteemed guests, and her contribution is packed with valuable insights about webinars. She shares her perspective, detailing why she signs up for webinars and how they serve as a conduit to absorb a wealth of information without any commitment.
Wisdom from Dr. David Hall on Using Webinars for Your Therapy Practice
Next up is Dr. David Hall, who brings a wealth of experience and wisdom to the conversation. He shares his insights into webinars, enlightening listeners about the purpose and potential benefits of conducting webinars. Hall emphasizes the symbiotic relationship between the webinar host and the attendees. For the hosts, he underscores that webinars can be instrumental in converting potential customers into paying ones by providing quality content.
How Therapists Can Use Best Practices for Quality Webinars
Webinars are a unique ecosystem offering value to both presenters and audience, it's essential to ensure that the content lived up to the promise. The experts advocate for maintaining authenticity, delivering useful insights, and keeping engagements interactive and less salesy.
Furthermore, they point out the role of webinars as a tool for building email lists. Thanks to the registration process, hosts build an audience for their future mail promotions even if the attendees don't take immediate action after the webinar.
Tech and Tools for Webinars
Zoom is perfectly fine for your first webinar. When it comes time to expand, there are more tools to use. Tools like Webinar Ninja and Demio offer more functionalities tailored for hosting webinars, making them a better fit. With their improved interactive features, automation of processes, and superior look and feel, these platforms enhance the webinar hosting experience.
Delivering a Value-packed Experience
Lastly, the STP team encourages hosts to focus on delivering an authentic and value-packed webinar session. Instead of overselling, speakers should concentrate on increasing the value proposition of their offer, transforming it from a mere sales pitch into an engaging learning platform.
Why Therapists Run Webinars
Aside from being a perfect platform for showcasing your brand, webinars are excellent avenues for therapists to deliver valuable insights, offering an interactive stage to discuss various topics. It's a personalized approach to solving problems, building your brand, and getting to know your audience better.
In conclusion, webinars are powerful marketing tools that, when used correctly, can have enormous benefits. It's all about authenticity, value addition, and leveraging the right tech tools for an immersive user experience. As Dawn Gabriel correctly reminds us, "be personal and authentic and not salesy", this approach will undoubtedly resonate with your audience, transforming them into loyal customers and advocates for your brand.
Episode Download
Links and Resources
- PsychMaven - Online Education for Therapists
- Church Psychology Podcast - Check out David’s new podcast
- Builder Type Assessment - What is your personality type for building your practice?
- Descript - Audio and Video Edition Platform
- Kajabi - Create, host, and promote your Online Courses, now with AI tools
- AppSumo
- Sessions - meeting and webinar hosting
- Webinar Ninja - webinar hosting platform
- PsychCraft Network
Connect with our Hosts
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way Through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
Course Creation Planning Worksheet Download
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