About Contact
Store Blog STP Podcast My Library
Course Creation Tools

PROGRESS NOTES 

Marketing Your Mental Health Services With Webinars

david hall dawn gabriel marketing season 2 webinar Dec 18, 2023
 

 

 Audio Link for STP #52

  • 00:10 Introduction and Welcome
  • 00:28 The Importance of Webinars
  • 01:13 Interview with Dr. David Hall
  • 01:52 Understanding Webinars
  • 04:13 The Benefits of Running a Webinar
  • 09:33 The Art of Creating Engaging Webinars
  • 09:42 Common Mistakes in Webinar Creation
  • 15:09 Choosing the Right Tools for Webinars
  • 19:22 Conclusion and Contact Information
  • 19:44 Introduction to Psychmaven and Other Projects
  • 21:20 Discussion on Webinars and Marketing Services
  • 23:21 Engaging Audience in Webinars
  • 25:44 Buying Decisions in Webinars
  • 31:18 Tips for Running Successful Webinars
  • 37:18 Closing Remarks and Recommendations
  • 39:14 Outro and Disclaimer

Thriving in Webinar Marketing: A Deep Dive With Dawn Gabriel and David Hall

The world has moved online, and webinars have become one of the most effective marketing tools for businesses, particularly those in the mental health space. Join us in this insightful conversation with James Marland, host of the Scaling Therapy Practice (STP) show, as he interacts with Dawn Gabriel and David Hall, two professionals renowned for their expertise on webinar marketing.

Welcome Therapists!: Let's Talk Webinars

James Marland, the charismatic host of STP, initiates the conversation with the age-old ice-breaking acknowledgment, warmly welcoming all listeners. His introductory speech sets the tone for the show and makes clear that today's topic is webinars.

 

Insights for Therapists Using Webinars from Dawn Gabriel

Dawn Gabriel is one of the esteemed guests, and her contribution is packed with valuable insights about webinars. She shares her perspective, detailing why she signs up for webinars and how they serve as a conduit to absorb a wealth of information without any commitment.

Wisdom from Dr. David Hall on Using Webinars for Your Therapy Practice

Next up is Dr. David Hall, who brings a wealth of experience and wisdom to the conversation. He shares his insights into webinars, enlightening listeners about the purpose and potential benefits of conducting webinars. Hall emphasizes the symbiotic relationship between the webinar host and the attendees. For the hosts, he underscores that webinars can be instrumental in converting potential customers into paying ones by providing quality content.

How Therapists Can Use Best Practices for Quality Webinars

Webinars are a unique ecosystem offering value to both presenters and audience, it's essential to ensure that the content lived up to the promise. The experts advocate for maintaining authenticity, delivering useful insights, and keeping engagements interactive and less salesy.

Furthermore, they point out the role of webinars as a tool for building email lists. Thanks to the registration process, hosts build an audience for their future mail promotions even if the attendees don't take immediate action after the webinar.

Tech and Tools for Webinars

Zoom is perfectly fine for your first webinar. When it comes time to expand, there are more tools to use. Tools like Webinar Ninja and Demio offer more functionalities tailored for hosting webinars, making them a better fit. With their improved interactive features, automation of processes, and superior look and feel, these platforms enhance the webinar hosting experience.

Delivering a Value-packed Experience

Lastly, the STP team encourages hosts to focus on delivering an authentic and value-packed webinar session. Instead of overselling, speakers should concentrate on increasing the value proposition of their offer, transforming it from a mere sales pitch into an engaging learning platform.

Why Therapists Run Webinars

Aside from being a perfect platform for showcasing your brand, webinars are excellent avenues for therapists to deliver valuable insights, offering an interactive stage to discuss various topics. It's a personalized approach to solving problems, building your brand, and getting to know your audience better.

In conclusion, webinars are powerful marketing tools that, when used correctly, can have enormous benefits. It's all about authenticity, value addition, and leveraging the right tech tools for an immersive user experience. As Dawn Gabriel correctly reminds us, "be personal and authentic and not salesy", this approach will undoubtedly resonate with your audience, transforming them into loyal customers and advocates for your brand.

Episode Download

Links and Resources

Connect with our Hosts

 

SUBSCRIBE TO THE COMPASS FOR WEEKLY PROGRESS NOTES, UPDATES, AND FREE TOOLS

We hate SPAM. We will never sell your information, for any reason.

Categories

All Categories ability adding a service adding staff ai ai prompts alison pidgeon atomic habits audience audio authentic automation awards awareness backlinks best roi blog posts book boundaries builder types business development canva ccs ceus cfo chatgpt checklist clarify the win clarity clients comfortzone community complaint conference confidence content creation content strategy continuing education units conversations courage course creation course creation tools course host course navigation course research create a course creating an online course creating content crisis culture customer journey customer retention customers david hall dawn gabriel decision making delegation descript direct reports dissapointment download dream business dream cleint dream client dream clients dream life email employee retention engagement expanding extraincome facebook finances free handout full caseload full practice fundamentals goal setting goals gordon brewer group practice group practice health growth guide heart hire hiring ideas imposter syndrome interview james marland job description joe sanok joey ragona journey joy julie herres keywords know launching laura long lead magnet lead magnets lesson planning lessons learned like live class lms local seo loss manager marketin marketing marriage meaning mission mission driven money needs networking new year newsletters niche oasis online course onlinecourse oppertunity builder organize outcomes outlines owner passive income passiveincome peer review personal growth planning podcast podcasting policy practice of the practice private practice elevation produce products profit profit first profit first for therapists promote psychology of the sale questions quiz rasing rates referrals relationships research scale scaling scaling solo practice scaling therapy practice season 2 season 3 selling seo shortcut side hustle socail media social media social media content solo practice sound stp strength subjectlines superpower support staff support system take action technical seo theraoy office therapist therapist pivot therapist side hustle therapists therapistsidehustle therapy flow therapy office therapy practice therapy practice owner time time management title topic transcript trust turnover unique ability va value values video editing video recording virtual assistant virtual assistants vision web page webinar webinar scripts wep page whitney owens why does it matter