Marketing Your Mental Health Services: SEO
Oct 12, 2023
Hey there, friends! In our world today, there's this cool thing called SEO that helps people and businesses find your mental health services. Sometimes, figuring out SEO can be a bit tricky, but don't worry! In this episode, we're chatting with some awesome folks like Daniel, Steve, Dawn, Lisa, and James. They'll share their stories, the bumps they hit along the way, and the cool tricks they learned to make SEO work for them.
Common SEO Mistakes:
- Steve Bisson: Not using SEO initially was a significant oversight. Relying solely on social media doesn't yield long-term benefits like a robust SEO strategy does. It's essential to avoid being sold "snake oil" solutions that don't deliver genuine results.
- Dawn Gabriel: Initially, she built her website without considering SEO. Only later did she realize the importance of SEO and had to invest in revamping her site. Another mistake was not consistently updating her blogs, which are vital for driving traffic.
- Lisa Mustard: Neglecting SEO, especially after her website crashed due to malware. Balancing various roles made it challenging to prioritize SEO, but she recognizes its importance.
Where a Therapist Can Find Time for SEO:
- James Marland: Shared a metaphor about not overloading oneself. Just like trying to overfill a garbage bag, jamming too many tasks can lead to inefficiency and frustration.
- Dawn Gabriel: Recommends learning the basics of SEO through webinars and then hiring professionals or training team members to handle the specifics.
Current SEO Practices:
- Dawn Gabriel: Hired a team to overhaul her website, focusing on key service pages. She advises others to prioritize investing in a good website and then SEO.
- James Marland: Emphasized the importance of consistency in blogging. While one blog post might not yield immediate results, regular posting can significantly boost SEO over time.
Get Your Therapy Practice Noticed on Google
So, SEO isn't just a fancy word; it's like a magic key to help people find you online. Our amazing guests today showed us that learning SEO can make a big difference. It's okay if we make mistakes; what's important is that we keep trying and learning. Whether you're a pro or just curious, today's chat gives us some neat tips about the world of SEO. Always remember, in the online world, it's okay to mess up sometimes. What's cool is how we learn and get better from it! 😊
Marketing Download of the Week
- Getting Started with SEO Checklist - easy and high-impact tasks you can do right now to improve your SEO rankings
Special Guest
- Daniel Fava - Private Practice Elevation
Host Sites and Resources
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
Links and Resources
- Uber Suggests - SEO Data Tracking and Keyword tool
Course Creation Planning Worksheet Download
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