How to Streamline Course Creation and Marketing Without Overwhelm
Feb 10, 2025If you’ve ever felt like running an online business is a never-ending to-do list, you’re not alone. Many course creators and business owners struggle to juggle content creation, marketing, sales, and customer management—all while keeping their mission at the center. Today, I want to talk about how you can simplify your workflow, save time, and actually enjoy sharing your knowledge with the world.
In a recent conversation with Brook Borup from MyCloneSolutions, we tackled one of the biggest pain points for online entrepreneurs: too many systems, not enough time. If you’re constantly switching between platforms, wrestling with tech, or feeling like your software is working against you, this post is for you.
The Trap of "Doing It All" Yourself
Many course creators fall into the same trap: they believe no one can do it as well as they can. They end up buried in admin work, tweaking marketing emails, and troubleshooting tech issues—rather than focusing on creating their best content.
Brook put it perfectly: "Nobody has enough time to do everything themselves. If you want to, you should be focusing on creating your content, making sure that your marketing and everything aligns with your voice and your values."
The truth is, your energy is better spent on the things only you can do—like crafting your message, connecting with your audience, and creating transformational courses. Everything else? That’s where the right tools and support come in.
Too Many Tools? It’s Time to Simplify
One of the biggest frustrations for course creators is the sheer number of tools needed to run an online business. You need:
✅ A course platform
✅ A website
✅ Email marketing
✅ Scheduling software
✅ Social media automation
✅ Payment processing
Before you know it, you’re paying for five or more services—and spending more time making them work together than actually growing your business. Brook summed it up well:
"There's so many little things to do when you have an online business. It’s overwhelming how many choices you have. And if you buy something and get locked into it, it might not work with another product—or you need an additional product to make it work."
The solution? All-in-one platforms like Go High Level (GHL). This system combines everything—CRM, email marketing, automation, scheduling, landing pages, and even course hosting—into a single, streamlined experience.
Why Course Creators Need a CRM
If you’re not using a Customer Relationship Management (CRM) system, you might be missing out on easy ways to nurture your audience and increase sales. A CRM helps you track:
📩 Who’s on your email list
💬 Who’s engaging with your content
🎯 Which emails and offers are working
And the best part? A good CRM automates these processes. Instead of manually following up with leads or copying emails into spreadsheets, your system does it for you—saving hours of work each week.
As Brook explained:
"If you're not using a CRM, you're probably not communicating with your list. And if you're not communicating with your list, then you're probably not making sales from people who have already purchased from you."
A great CRM isn’t just about data—it’s about building relationships with your audience and making sure your content reaches the right people at the right time.
Choosing the Right Platform for Your Online Course
Kajabi, Teachable, Thinkific, Podia—the options for course platforms can feel endless. Many course creators get stuck trying to find the "perfect" solution, only to realize they still need separate tools for email marketing, social media, and customer communication.
This is where Go High Level stands out. Unlike most platforms, it allows unlimited:
✅ Courses
✅ Products
✅ Contacts
✅ Landing pages
✅ Marketing automation
And for those in the healthcare or therapy space, it even offers HIPAA compliance for secure client data management.
"If you have three different software subscriptions, it's about the same price as switching to an all-in-one system. The difference is, now everything is in one place."
For busy entrepreneurs, the real value isn't just in the cost savings—it's in the time savings.
How Automation Gives You Back Your Time
If you've ever spent hours manually sending emails, responding to social media comments, or scheduling posts across platforms, you know how exhausting it can be.
What if those tasks could be automated?
With the right system, you can:
🔄 Automatically send emails when someone signs up for your course
💬 Track engagement and follow up with leads
📅 Schedule social media posts across multiple platforms
🤖 Set up chat automations to answer common customer questions
This is where a tool like GHL shines. It doesn’t just store your contacts—it actively works for you, keeping your audience engaged while you focus on delivering great content.
Final Thoughts: Put Your Mission in Motion
You started your course business not to spend all day figuring out tech. You have a mission, a passion, and a desire to help others. Whether you’re a therapist, coach, speaker, or entrepreneur, your impact grows when you simplify your business.
If you’re tired of feeling overwhelmed, now is the time to step back and ask:
✅ Am I spending my time on what really matters?
✅ Are my tools helping or slowing me down?
✅ Do I have a clear system for growing my audience and sales?
If not, consider streamlining your setup with an all-in-one solution. The less time you spend managing tech, the more time you have to create, connect, and grow your business.
It’s time to put your mission in motion—and stop letting tech get in the way of your impact.
That wraps up today’s post! Let me know—what tools are you using for your course business? Are they helping or holding you back? Drop a comment below!
Resources
- Check out Brook’s website here!
- Follow her on Instagram here!
- Find her on LinkedIn here!
- Listen to this episode and other great STP episodes on iTunes.
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