Five Advanced Marketing Strategies
Jan 16, 2024
Today’s world is as competitive as it has ever been, especially for healthcare professionals such as therapists who run private practices. The need to create a strong brand and reach the right audience is crucial for business growth and success. In this context, mastering a range of marketing strategies is often key. This article distills insights from the STP 54 Podcast where the host, James Marland, leads a discussion about five advanced marketing strategies with regular guests Lisa Mustard, and Steve Bisson, and special guest, Joshua Brummel.
Strategy One: Leverage Lead Magnets for Marketing Your Therapy Services
The first strategy discussed involved leveraging lead magnets. A lead magnet refers to a piece of content that a client will find valuable enough to willingly exchange their contact information for it. For example, "10 Steps to Overcome Anxiety" could be a lead magnet for a psychotherapist. By offering a lead magnet, you get to build a relationship with your potential clients while setting the stage for the long-term conversion of leads into clients.
Strategy Two: Utilize Retargeting Ads for Marketing Your Therapy Services
Retargeting ads is another strategy Joshua recommended. This marketing tool enables you to stay connected with individuals who have engaged with your lead magnet but did not follow through with a conversion. You can upload their details to ad platforms, such as Google, Facebook, or Instagram, and send them ads encouraging them to complete the conversion process.
Use Direct Mail for Marketing Your Therapy Services
In a world saturated with digital marketing, Joshua suggested turning to an old school strategy — direct mail. Sending a compelling direct mail to a targeted audience can make your business stand out and give it a personal touch, ultimately leading to better conversion rates.
Run Consistent Newsletters for Marketing Your Therapy Services
A regular topical newsletter helps you stay on the radar of potential clients and referral partners and build a long-term relationship. Whether it results in an immediate conversion or paves the way for one down the line, maintaining regular contact is essential.
Take Advantage of Guest Blogging for Marketing Your Therapy Services
Guest blogging can potentially boost your website's search engine optimization (SEO) performance while also fostering valuable relationships in your community. Featuring guest authors provides your audience with varying perspectives and expert opinions and increases the chances of them sharing your content in their circles.
In conclusion, these strategies provide a valuable way to reach a wider audience and foster a strong client relationship. Remember, the key to successful marketing is providing value to potential clients over time to build trust. Always aim for a balance of both digital and traditional marketing tactics suited for your practice, your audience, and the specific goals you want to achieve.
In the wise words of Joshua Brummel, "Marketing that works is the stuff that you do," so start implementing these tactics one step at a time and watch your therapy practice flourish.
Learning Event: 7 Steps to More Clients with Lead Magnets
January 25th 2 PM EST: Register Now
Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!
Guest Resources
- Therapy Flow - Website
- Therapy Flow - Facebook
- Therapy Flow - Instagram
Resources In This Episode
- Green Oak Accounting
- Donald Miller and Hero on a Mission
- StoryBrand
- 10X is Easier Than 2X
- Get Different: Marketing That Can’t Be Ignored!
- PsychMaven - Online Education for Therapists
- Builder Type Assessment - What is your personality type for building your practice?
- PsychCraft Network
Connect with our Hosts
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way Through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
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