Marketing Your Mental Health Services: Rapid-Fire Strategies with Special Guest Gordon Brewer
Jan 17, 2024
Welcome to the Scaling Therapy Practice blog! Hosted by James Marland and featuring guest Gordon Brewer, founder of the PsychCraft Network, this series has covered various aspects of marketing, SEO, lead generation, niches, and networking at conferences. We will dive into the main topics of each episode, share valuable insights from James and Gordon, and provide tips to help you take intentional steps toward sustainable growth in your therapy practice. This is part 1 and next week we will cover part 2.
Episode 1: Marketing Your Therapy Services - SEO Basics
In this episode, James and Gordon discussed the importance of Search Engine Optimization (SEO) and its impact on your therapy practice's online presence. They explored the concept of keywords and how to think like your potential client when optimizing your website. Gordon emphasized the value of consistency and persistence in creating content, as well as the significance of niche specialization in attracting the right clients. By having service-specific pages on your website, you can boost your rankings and establish yourself as an expert in your chosen niche.
Episode 2: Marketing Your Therapy Services - Lead Magnets
The power of lead magnets was unraveled in this episode. James and Gordon showcased lead magnets as valuable tools to build an email list and engage potential clients. By offering downloadable content, such as a PDF guide or access to exclusive videos, you can capture email addresses and initiate email marketing campaigns. Gordon stressed the importance of giving away valuable content to establish credibility and trust with your audience. Lead magnets serve as a gateway to cultivating long-term relationships with potential clients.
Episode 3: Serving a Niche - The Pumpkin Plan
Ira Hayes joined James and Gordon in discussing the benefits of specialization and the impact it has on attracting your ideal client. They referenced "The Pumpkin Plan" by Mike Michalowicz, which highlights the power of niching down. Gordon explained that by focusing on specific problems and becoming known as an expert in those areas, you can cater to the unique needs of your target market. Specialization not only enhances your credibility but also allows you to negotiate better contract rates with insurance companies.
Episode 4: Marketing Your Mental Health Services - Conference Attendance
This episode revolved around the significance of attending conferences for marketing your therapy services. James and Gordon provided insights on getting the most out of conferences, building networks, and overcoming the challenges faced by introverts. They emphasized the value of curiosity and genuine interaction when connecting with others at conferences. Additionally, they touched on the importance of building community and forming meaningful relationships within the therapy space.
In conclusion, this series on marketing your mental health services was filled with valuable insights and practical strategies for therapists and practice owners. James Marland and Gordon Brewer shed light on various aspects of marketing, including SEO, lead generation, niche specialization, and networking. By implementing the tips and recommendations shared throughout the series, therapists can take intentional steps towards sustainable growth in their therapy practices.
We hope this recap has provided a useful overview of the series. Stay tuned for more insightful content on scaling your therapy practice here at the Scaling Therapy Practice blog!
Learning Event: 7 Steps to More Clients with Lead Magnets
January 25th 2 PM EST: Register Now
Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!
Guest Resources
Resources In This Episode
- Private Practice Elevation: Therapist Website Design & Online Marketing
- Quiet: The Power of Introverts in a World That Can't Stop Talking
- The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
- PsychMaven - Online Education for Therapists
- Builder Type Assessment - What is your personality type for building your practice?
- PsychCraft Network
- Therapy Flow - Website
- Therapy Flow - Facebook
- Therapy Flow - Instagram
Connect with our Hosts
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way Through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
Course Creation Planning Worksheet Download
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