Marketing Your Therapy Services with Word of Mouth
Dec 04, 2023
The Power of Word-of-Mouth Marketing for Your Therapy Services
Marketing your Therapy services effectively is pivotal to the sustainability and growth of your practice. Modern technology provides a plethora of marketing channels but sometimes, the conventional method of word-of-mouth proves to be surprisingly potent. This blog post will delve into a recent conversation on the Scaling Therapy Practice podcast with host, James Marland and his special guests; Dawn Gabriel, Steve Bisson, and Lisa Mustard.
The Power of Intentional Steps Towards Sustainable Growth
Marland initiates the conversation, inviting his guests and stating the core focus of the discussion: exploring the power of word-of-mouth in marketing therapy services. There's a special focus on how professionals can influence and encourage positive customer referrals, which could significantly impact their practices' growth and reputation.
Addressing Customer Complaints
One of the significant moments of the show is when Marland shares an insightful recommendation for dealing with customer complaints, offering a practical method-- the HEART method. It stands for Hear, Empathize, Apologize, Respond, and Thank. Marland demonstrates this method in a role-play scenario, illustrating how it can help in appeasing unhappy clients and preventing negative word-of-mouth.
The Importance of Building a Positive Reputation
The guests dive into a discussion about how establishing an excellent reputation in the community could significantly aid in attracting referrals and clients. Steve Bisson paints a picture of how being genuine and authentic could translate into creating an impressionable reputation. Dawn Gabriel then emphasizes the importance of community involvement, citing Chamber of Commerce's role in boosting recognition within her local community. With increased visibility and prominence in the community, Gabriel emphasizes the role of organically garnered word-of-mouth referrals in her practice's growth.
Effective Networking and Mentoring:
Bisson points out that networking within relevant professional circles has contributed significantly to his practice. He discusses the creation of a consultation group aimed at countering isolation among private practitioners. The group also serves as a platform for generating referrals, strengthening professional relationships, and fostering mentoring cultures.
Online Presence and Community Engagement
Mustard recommends leveraging online platforms, especially Facebook groups and podcasts, to enhance visibility among potential clients and within professional networks. She echoes the importance of being proactive in taking intentional daily actions toward promoting one's services. Additionally, Gabriel shares her experiences in engaging with community events, races, and providing services in social endeavors, which also contributes to brand awareness and client engagement.
Conclusion:
Whether you are a seasoned therapist or just starting, the power of word-of-mouth marketing cannot be overemphasized. Engaging with your community, properly handling complaints, authentic interaction, and building a healthy professional network are crucial elements to harness the benefits of word-of-mouth marketing for your therapy services. In doing so, you build authentic relationships that make clients your biggest fans.
Episode Download:
Connect with our Hosts
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way Through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
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