Marketing Your Mental Health Products and Services
Nov 27, 2023
Introduction:
In this episode, we hear from James Marland, Laura Long, and Steve Bisson as they share their experiences and valuable insights on how therapists can market their products and services. Let's jump right in!
Starting the Journey with services beyond therapy:
You know when you want to try something different and exciting? Well, that's exactly what Laura and Steve felt. Laura wanted to create helpful courses to support her family, while Steve was eager to embrace fresh challenges beyond therapy. They both had the drive to make a difference in their own special way.
Finding Your Passion:
Imagine gathering all your experiences, skills, and unique talents to craft something amazing for others. It's like when Laura said, "Our goal isn't to touch everyone. The goal is to touch someone, to change someone." Starting from that one person, you can create a positive impact on so many more lives.
Authenticity Wins Hearts:
Being true to yourself and what you believe in is key. Steve reminds us that it's important to leave a legacy - something that lasts. By staying genuine and connecting on a deep level with your audience, you become an agent of change. Be like Steve and let your authenticity shine through.
Understanding What Really Matters:
Now, let's talk about what truly counts. It's not about the number of likes or followers you have. Laura wisely advises us not to get caught up in those vanity metrics. Instead, focus on engaging with people who genuinely care about your content. These are the ones who will truly benefit from what you offer.
Making a Difference, One Person at a Time:
Think about the impact you can have on just one person's life. In the words of Laura, "Our goal isn't to touch everyone. The goal is to touch someone, to change someone." By helping one person, you set off a chain reaction of positive change. It's like a ripple effect that spreads far and wide.
Tracking Meaningful Progress:
In this journey, tracking the right metrics is key. Don't worry about the number of people on your email list or social media followers. Instead, focus on how many people genuinely engage with your content. Those are the ones who truly value what you have to offer. Quality over quantity, always!
Conclusion:
As we wrap up, remember that taking a leap beyond therapy is an exciting and rewarding adventure. You have the power to create a lasting impact on the lives of others. Stay true to yourself, connect with your audience authentically, and measure your success by the lives you touch. Keep reaching for the stars, and who knows, you might just change the world. You've got this!
By listening to this episode you will learn these things
- The Power of Authenticity: You'll learn the significance of staying true to yourself and embracing authenticity in your journey beyond therapy. The speakers emphasize the importance of leaving a lasting legacy by connecting genuinely with your audience and making a meaningful impact on their lives.
- Moving Beyond Vanity Metrics: You'll gain insights into the potential pitfalls of focusing solely on vanity metrics, such as likes and followers. Instead, you'll discover the value of tracking meaningful engagement and understanding how to gauge the real impact your services or products have on your target audience.
- Creating a Lasting Legacy: You'll uncover the joy and satisfaction of creating something that truly makes a difference. You'll witness the speakers' stories of finding their passion, the transformations they experienced, and the ripple effect they generated by touching the lives of others. You'll be inspired to harness your unique skills and experiences to craft services or products that leave a positive legacy for years to come.
Episode Download
- Dream Client Cheatsheet - what are your values? Who are you fighting for? What are you fighting against? Who attracts and energizes you, and who repels and drains you? Fill this out and you will have a good idea of your dream client.
Links and Resources
- Your Badass Therapy Practice - Check out Laura and her products and services
- Follow Laura on Facebook
- Seth Godin on Why “Finding Your Calling” Is Complete Nonsense - YouTube Video
Connect with our Hosts
- Lisa Mustard - The Therapy Show with Lisa Mustard
- Steve Bisson - Finding Your Way Through Therapy
- Dawn Gabriel - Soul Care for Therapists
- James Marland - Course Creation Studio
Course Creation Planning Worksheet Download
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