Scaling your therapy practice by building an Audience with Joe Sanok
Sep 09, 2023
Unlocking Success through Audience Building
Introduction
Welcome to another enlightening episode where your host, James Marland, sits down with the multi-talented Joe Sanok, a seasoned therapist, podcast consultant, and acclaimed author. This dynamic duo dives deep into the art of cultivating audiences - a cornerstone for thriving in the entrepreneurial landscape. Whether you're launching a product, initiating an online course, or more, understanding your audience is key. Let’s explore!
Quotes from the Episode
- "If you actually want to be serious about making money and impacting the world, going through the audience building first is the way that you ensure that you're making something." - Joe Sanok [00:21:03]
- "Nobody likes to be sold to, but everyone likes to buy." - Joe Sanok [00:31:16]
- "It's the customer's journey... people who engage in growing and spend money on themselves to grow, they get a big return on it." - James Marland [00:35:22]
- "There's something really special about doing hard things together." - James Marland [00:39:18]
The Foundation of Success - Audience Building
Cultivating the Right Audience Before Launch
In this segment, Joe Sanok passionately underscores the importance of fostering an audience before rolling out a product or service. He vividly illustrates the pitfalls of trying to establish an audience post-launch, emphasizing the loss of potential engagement and investment.
The Unseen Risk of Not Having a Pre-established Audience
Join James and Joe as they shed light on the hazards of overlooking audience development before launching a product. The duo elucidates how this common mistake often results in mismatched products and squandered resources.
The Three P's Process - A Roadmap to Audience Engagement
Understanding Your Audience with The Three P's
Discover the remarkable 'Three P's Process' with Joe as he guides you on how to adeptly identify and cater to your audience's needs. Delve into the methodology that involves insightful interviews with a representative segment of your target audience to pinpoint their pains, product, and pricing expectations.
Leveraging the Three P's for Business Insight
Joe further elaborates on how this hands-on process can gift you with profound insights into your audience's genuine needs and preferences, setting the stage for creating a product that truly resonates.
Recognizing and Addressing Engagement Hurdles
Listen as Joe candidly shares the persistent challenges he faces in encouraging therapists to engage with email sign-ups and free resources, offering insights into overcoming these initial hurdles for a successful venture.
The Positive Ripple Effects of Coaching
Join the conversation about the significant impact of coaching and consulting on a business’s trajectory. Joe shares personal anecdotes on how investment in coaching sculpted his business outlook and strategy, yielding remarkable returns.
A Sneak Peek into the Audience Building Academy
Get introduced to the promising Audience Building Academy, a structured six-month initiative crafted meticulously to steer entrepreneurs toward building substantial and engaged audiences. Discover the exciting facets of this program and how to become part of the upcoming cohort.
Setting the Stage for Media Engagement
Learn about the comprehensive approach of the Academy in helping you carve your niche, devise an email course, and position yourself effectively for top media coverage, with a structured infrastructure as the backbone of your strategy.
Conclusion
As we wrap up this insightful session, it's evident that nurturing an audience is the golden key to entrepreneurial victory. Joe Sanok, with his rich experiences and the blossoming Next Level Practice community, exemplifies the boundless potential that lies in mastering audience engagement and fostering vibrant communities.
Next Steps to Amplify Your Journey
- Prioritize Audience Building: Focus on nurturing an audience aligned with your vision.
- Implement the Three P's Process: Engage your target audience to understand and cater to their needs adeptly.
- Adopt Authentic Sales Strategies: Build trust and foster a genuine connection with your audience.
- Invest in Expert Guidance: Consider coaching to glean vital insights and perspectives to boost your business growth.
- Community Engagement: Immerse yourself in communities that resonate with your niche for valuable support and growth opportunities.
- Explore the Audience Building Academy: Consider enrolling in this comprehensive program to fine-tune your audience engagement strategies.
SEO Webinar With Danie Fava
Podcast PDF
Click this link to get the PDF mentioned in the show that helps you move toward the lifestyle and life you want to live.
Links and Resources
- Validate My Course Topic Idea
- Descript Audio and Video editor - edit a video with the transcript, it is like magic
- PsychMaven - Online Training for Therapists
- Beginner’s Guide for Creating Knowledge Income - Passive Income Course for Therapists
- Join the discussion group on Facebook for Assistants, Automation, and AI for Mental Health Providers
- Builder Type Assessment - Grow without the grind
- High-Performance Habits: How Extraordinary People Become That Way - on Amazon
- Waking Up App
- Practice of the Practice
- Practice of the Practice - Pillars of the Practice
- Practice of the Practice Podcast with Joe Sanok
- Podcast Launch School
- Thursday is the New Friday - Take control of your Schedule
Course Creation Planning Worksheet Download
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