STP 3 | The 4 Strategies of Scaling
Jan 02, 2023Podcast Show Notes
In this podcast episode, James Marland and Dr. David Hall discuss different approaches to scaling a therapy practice, focusing on "system builders" and "team builders." System builders aim to improve and optimize their systems to increase efficiency and profitability, while team builders focus on building and leading a team to achieve bigger goals. The hosts mention that people naturally follow team builders and that they are skilled at communicating their vision and mission, which can help to engage team members. The hosts also mention Southeast Psych, a therapy practice in Charlotte, North Carolina and Nashville, Tennessee, as an example of a team builder. They describe the practice's branding and themes, including superhero themes, and mention that therapists who work there tend to enjoy the collaboration and relationship building that come with being part of a group practice.
Each builder type has its own set of strategies for scaling a therapy practice. They explain that each type has its own strengths and weaknesses, and that it is important to identify which type you are in order to get the most out of your career. Different people have different mindsets when it comes to work and growth. Some people are more inclined towards one style of work or growth than others. There are four main types of builders: system builders, team builders, community builders, and opportunity builders. Each one has different strengths that can be leveraged for collaboration. System builders, for example, have a natural ability to see a process and work on improving it. Team builders are good at developing people. Community builders are good at developing connections. Opportunity builders are good at developing products and services. The speaker discusses how they like systems and making things easier, and how this has manifested in their work as a continuing education provider. For example, an improvement or system that saved time was that David initially had to print out evaluation forms and certificates for people, but figured out a way to do it online instead, which saved time and money.
They mention that opportunity builders may create courses, memberships, digital products, or other resources to address problems they have identified. The hosts discuss the process of creating an ebook as an example of an opportunity builder approach, and they mention that opportunity builders may be interested in creating products that do not involve presentation or teaching, such as paperwork products or resources for setting up or managing a therapy practice. They also emphasize the importance of identifying problems that are relevant and meaningful to potential customers, and they encourage listeners to consider their own interests and strengths when identifying opportunities for growth.
Links from the show
Builder Quiz: Complete the builder quiz and discover your builder type
PsychMaven with Dr. David Hall
Course Creation Studio with James Marland
Course Creation Planning Worksheet Download
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