Course Creation Tools

Ditching Traditional Marketing Funnels to Attract Dream Clients

Season #3

Building Client Relationships Over Funnels for Mission-Driven Success


In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its effectiveness in creating loyal and committed clients.

Show Highlights

  • 00:00 Welcome to the Scaling Therapy Practice Podcast
  • 00:31 The Evolution of the Podcast
  • 03:17 Introduction to Marketing Funnels
  • 03:30 Understanding the Marketing Funnel
  • 05:54 The Dark Side of Traditional Funnels
  • 07:44 The Relationship-Based Marketing Model
  • 10:47 A Personal Journey with Relationship Marketing
  • 16:42 Breaking Down the Funnel Stages
  • 19:27 Summary and Final Thoughts
  • 21:04 Closing Remarks and Call to Action

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